Google ads, Facebook ads, Creative, Plan digital

1. Credentials

2. WHO is VTM?

3. TOP 1 Google
Premier SME
Partner (PSP)
in Vietnam
TOP 1
Facebook
Partners
in Vietnam
Biggest Online
Marketing Company
in Vietnam
TOP 2 Japanese
Affiliate System
in Vietnam

4. Facebook Partner Certificate
http://www.google.com.vn/intl/vi/ads/premiersmbpartner/advertisers-findpartner.html#tab=partner-vtmgroup-com-vn
Google Partner Certificate

5. 19% 22%
26%
31% 30% 30% 31%
23%
7%
3%
37%
43%
45%
80%
75%
46%
67%
33%
27% 24%
2010 2011 2012 2013 2014 2015 2016
26 45 76 131 215 329 390
Vietnam Online Marketing Market Share (Mil USD)
Vietnam Media
Source: ANTS, FPT, VNG, VCCorp,
24H, Agencies, VECOM

6. Head: 35 Chua Lang, Hanoi
Civi: F8, TNR Tower (Vincom), 54A
Nguyen Chi Thanh, Hanoi
HCM office: 21 Nguyen Cuu Van,
Binh Thanh, Ho Chi Minh City
40,000+
clients
500+
staffs
2010 2013 2015 2016
Viet Tien Manh
started
Start AD:
Google,
Facebook
Jan 1: Google
Premier Partner
TOP 1 Google, Facebook
Oct: Civi released

8. INTEGRATED ONLINE MARKETING PLAN
Multi channel Online marketing plan using Web design,
Integrated Online Media channels, Content…)
LATEST UPDATE
ü Latest advertising technology
from Google, Facebook
ü Google Insights by Industries
VAT INVOICE ISSUED
We issue VAT Invoice for your
Google, Facebook campaigns
BEST PRICE
TECHNICAL SUPPORT
BIGGEST PARTNER OF GOOGLE, FACEBOOK
WHY VTM?

9. WHAT services?

10. Online Marketing Strategy & Planning
ü Performance Based Ads Strategy
ü Branding Strategy
ü Mobile Strategy
ü Content Strategy
ü Social Media Strategy
ü Analysing, Executing and Tracking
ü Content Direction
ü Content Building
ü Image Design
ü Fanpage/Website/Microsite Development
Content Building

11. Google Search Network
Google Display Network
Gmail Ads
Google Play Ads
Remarketing/Dynamic Remarketing

12. Youtube Masthead
Trueview In-Stream (Skipable)
Pre-roll Ads (Non Skipable)
Trueview In-Display
Trueview In-Search
Re-marketing

13. Fanpage Like Increasing
Sponsored Post
Advertising Link to
Website Advertising
Video Advertising
Lead Collecting
App Installation
Instagram Ads

14. Civi.vn is an Affiliiate System borned by the co-operation between VTM Group
and Value Commerce Japan.
Civi.vn affiliates Advertisers (Brands) and Publishers (websites/blogs) and
charges Advertisers by CPA instead of CPC/CPM/CPD.

15. About Value Commerce Japan:
ü One of the 2 Biggest Affiliate companies in Japan, TOP 5 in Global
ü Listing on the stock market of Tokyo, Japan
ü A subsidiary of Yahoo Japan Group, member company of Softbank Group - the
company holding 30% of shares and the majority shareholder of Alibaba Group.

16. AGE
41%
15 -24
13%
35 -44
37%
7%
45 -54 Above55
2%
49%51%
GENDER
3.6M
UniqueUsers
36%
33%
19%
8% 4%
Age
15+
18+
25+
35+
45+
Banner Ads
Link to PR Ads
Search Ads
Contextual Ads
Icon Ads
Browser skin Ads
Zalo Page (OA)
Feed Ads - link to website/Zalo page
Native Ads on Zalo Network
Standard Banner
Rich Media (video)
Expandable banner

17. Email Marketing
Cost per sent email
Cost per day
Cost per opened email
SMS Marketing
Viettel
Mobifone
Vinaphone
Others
PR & Banner Booking
ü PR Solution
ü PR Article
ü Fix Banner Booking

18. Information Technology
ü Website, Microsite Design
ü Hosting, Server, VPS, Domain
ü SSL (Secure Sockets Layer): GlobalSign
ü Zopim Chat for website

19. Case Study

20. - Client: Home Electric Appliances Brand
- Channel: Google Search Network
- Target: Reach the KPI of Click, Impression and Average position
- What we did?
o Consulting Ads Text for 4 main keyword groups: Washing
machine, Refrigerator, Air Conditioner, E-Warranty.
o Running the keywords using Google Adwords in TOP 5 to
optimize the authority of user when searching keywords
related to electronic devices
- What we got?
o Over 25.000 clicks in total (Over 23.000 clicks committed)
o Over 450.000 impression in total (450.000 impression
committed), 4 times higher than the previous agency result
with the same click amount
o >5.5% of CTR
o <3.4 in Average position (TOP 5 committed)
o The Client was very happy with the service and caring
SEM CAMPAIGN FOR A LEADING BRAND
OF HOME ELECTRIC APPLIANCES

21. YOUTUBE CAMPAIGN FOR A LEADING
BRAND OF HOME ELECTRIC APPLIANCES
- Client: Home Electric Appliances Brand
- Channel: Youtube
- Video: an MV by Singer Hien Thuc telling about the progress
from a young girl becoming a mother. She uses Home Electric
Appliances to take care of her family
- Target: Reach the KPI of Trueview in Ads to have total view in
Watch page around 600.000 views
- What we did?
o Run the Youtube Ads for MV to celebrate the Mother’s Day
o Optimize the video to viral more people, the aim is to get more organic view without Ads.
- What we got?
o Over 500.000 Trueviews in Ads
o Over 610.000 Views in Watch page after the Campaign
o Get nearly 13.000.000 Impression
o The Client was very happy with the service and caring

22. SEM CAMPAIGN FOR A LEADING
CONFECTIONERY BRAND
- Client: Confectionery Brand
- Channel: Google Search Network
- Target: Reach the KPI of click in a very short time of running Ads for Tet holiday search time
- What we did?
o Consulting the Ads Text for 5 main keyword groups
o Running the SEM campaign during 1 month before Tet
holiday one week
o Optimize the total click to reach KPI, engage more and
more people to the landing page and play Tet game
- What we got?
o Over 36.000 clicks in total (over 30.000 clicks commited)
o Over 630.000 impression in total
o >5.73% of CTR
o <2.7 in Average position

23. FACEBOOK VIDEO CAMPAIGN FOR A
LEADING INSTANT NOODLE CUP BRAND
- Client: Instant Noodle Cup Brand
- Channel: Facebook Video Ads
- Video: an MV by Singer Noo Phuoc Thinh, who is so funny, strong to sing, dance for a school
day after tasting a cup of noodle
- Target: Reach the KPI of View by 300.000 using Video Ads of Facebook
- What we did? Run and optimize the video to get as many the organic view as possible.
- What we got?
o Over 190.000 paid views
o Over 480.000 views in total (view shown outside of the video)
o Organic view is higher than 2.5 times than paid views
o VTR is nearly 20%
o The Client was very happy with the service and caring

24. FACEBOOK CAMPAIGN FOR ONE OF THE
LEADING COMMERCIAL BANKS
- Client: Banking Brand
- Channel: Facebook
- Game: A mini game for summer that users have to go through 3 steps: Like Fanpage, Comment to
answer the question and Share the post in public to get awards from the Bank.
- Target: Get as many players for the game as possible. At least
1000 players.
- What we did? Run the sponsored post campaign, target by
demographic, interest and behaviour of users.
- What we got?
o Reach over 56.000 Users
o Over 2400 Likes, 2300 Comments, 2300 Shares
o Over 2100 valid players, 2 times higher than first target
o Award for 3 lucky random players

25. INTEGRATED ONLINE MARKETING CAMPAIGN FOR
A JAPANESE FINANCIAL SERVICE LOCATED IN VIETNAM
- Client: Financial Service
- Channel: Google, Facebook
- What we did?
o Running Ads on SEM, GDN, Fanpage Like Increasing, Facebook Link to website Ads, Zalo and Coc Coc Ads
o Consulting the methods to optimize the campaign constantly
- What we got?
o Reach almost all of the people in Ho Chi Minh city, who are the target audiences of the campaign
o Get over 6 Million impression each month of Ads on all channels
o Get over 1000 contacts/month of people registering or emailing or calling to the center to ask for financial service.
o Get over 70 contracts every month of people who are qualified of loaning money from this service
o Open 14 branches of the company at almost every district in Ho Chi Minh City and new branches in Hanoi.

26. Civi CAMPAIGN FOR A JOINT VENTRURE BANK IN VIETNAM
- Client: Joint Venture Bank in Vietnam
- Products: Credit
- Channel: Civi.vn
- What challenges: Only form in 6 provinces in Vietnam accepted, otherwises decline.
- What we did?
o Set up the Affiliate campaign using Civi.vn
o Consulting to design the banner and prepare the content on the landing page of the Client
o Working and following with the Publishers to help them optimize the content/banners on their sites
to raise the CVR of the campaign
- What we got?
o Get over 610 Leads after 1 month
o 73% is qualified form (450 forms). Others are not in the accepted locations.
o 450 users with real need of loans, save time and money for Bank when they only pay for real users
and meet the conditions of the Bank.

27. Thank you