SuperTag is an industry leading free signup tag management platform that works to simplify data collection and improve marketing strategy. Users can setup, test and deploy site tags through a single management system without needing to know Javascript. By using SuperTag, you can simplify your tag management, increase website performance, widen the conversion funnel and improve your digital marketing effectiveness.

1. FULL SERVICE TAG MANAGEMENT

2. Agenda
01
■ Datalicious Overview
■ Client Driven Solutions
■ Smart Tag Management
■ Next Steps
■ Thank You

3. At a glance
02
Full service digital marketing & analytics agency
■ Founded 2007 in Sydney, Australia
■ Now active in AUS, NZ, PH, US, UK
Part of the Veda Family
■ 430+ employees
■ $1bn+ valuation
■ 80+ clients served
■ 300+ successful projects delivered

4. 03
Innovation factor
Australia is a long way away
● We have a fresh perspective
● Geographic separation allows us to focus on products & services
Australia is also an innovation zone
● Sydney & Melbourne highest rate of data-driven startups in the world (Startup Ecosystem
Report 2012)

5. Our Clients
04

6. 05
Great customer feedback
"SuperTag speeds up tag implementation and
gives us increased flexibility to manage media
and website analytics [...].”
Head of Digital, Aussie
"[...] SuperTag tool is so easy to use [...].
Live testing is particularly useful [...] highly
recommended [...]."
Analyst, Appliances Online
"It’s pretty amazing!”
Direct Marketing Manager, UNICEF Australia
"Managing third party tags has never been
easier [...] simplicity of setting business rules
[...] reduction in CPA [...].“
Online Marketing, IMB

7. 06
Over 50 years of experience
Christian Bartens
Founder & Director
Elly Gillis
General Manager
Juan Delard
Head of Data
Mat Hauck
VP, Global Partnerships
Michael Savio
Head of Insights
Antony Wilcox
Account Director

8. 07
Our team

9. 08
About Datalicious
What problems are we solving?
■ Auditing and recommendations to drive data performance
■ Actionable insights to boost marketing ROI
■ Promote brand loyalty via predictive analytics
■ Increase conversions with page optimisation & tag management
■ Drive engagement via CRM & marketing automation services
■ Influence reach & awareness through media attribution, media mix modelling & customer
segmentation

10. 09
Using data to fatten the funnel

11. 10

12. Smart Tag Management
11

13. 12
Challenge: Tag Management
Marketing teams focus on tools, not customers
■ Marketing technologies are cool … but now they’re out of control
■ Legacy technologies, duplicated technologies, former marketing
VP’s favourite technology, etc.

14. 13
Challenge: (Down)Time is Money(Lost)
You know it’s bad when:
■ A client tells you there’s something wrong with your website (errors weren’t picked
up before you deploy)
■ You run your Thanksgiving campaign on Christmas (slow time to market)
■ You run your Christmas campaign on Thanksgiving (bad workflows and lack of
proper QA testing leads to deployment errors)

15. 14
Challenge: Marketing Resources
It’s a full-time job
■ Managing digital marketing tags is a full-time resource and eats at
your marketing budget
■ 88% of marketers concerned by growing complexity of digital
marketing (The ROI of Tag Management)

16. 15
Solution: SuperTag
FULL-SERVICE ENTERPRISE TAG MANAGEMENT
Free up marketing resources with full-service tag
management
Increase your value to clients with our agency
solutions
Optimise marketing opportunities by enabling the
OptimaHub platform

17. Improve website performance, increase data integrity
and enable simple cross-device tagging with the
SuperTag enterprise tag management solution
16

18. Enterprise Features
17
SUPERIOR PLATFORM ARCHITECTURE
■ Light-weight install code
■ Self-hosted or we host via multi-CDN
■ Enterprise grade reliability
QUALITY CONTROL
■ Live testing web & mobile applications
■ User access rights / email notifications
CROSS-DEVICE TAGGING
■ SuperTag SDK for iOS & Android
■ Deploy app updates directly via SuperTag
■ Collect and store events even while user is offline

19. Light-weight install code 18

20. Quality control / Live testing 19

21. User Access Rights / Email notifications 20

22. SuperTag SDK for iOS & Android 21

23. Allow our trained tag management specialists to free
up your marketing resources so they can focus on
more important tasks
22

24. Full Service Tag Management
23
DEDICATED, ROUND THE CLOCK SUPERTAG EXPERTS
■ Integrated campaign planning frees up your internal resources
ENTERPRISE SOFTWARE SOLUTION HOSTED IN A
HIGHLY SECURE AND RELIABLE CLOUD
DYNAMIC & FLEXIBLE TAG LIBRARY GIVES ROOM FOR
YOUR BUSINESS TO GROW

25. Tag Library
24

26. Provide additional value add to your clients and
become more profitable by white labeling our
platform and benefiting from our attractive full-service
tag management packages
25

27. SuperTag for Agencies
26
FREE ENTERPRISE TMS
■ Pay only for support and add-ons
MANAGE MULTIPLE SITES ACROSS CLIENTS
■ Use SuperTag’s API to manage multiple projects
ATTRACTIVE PARTNER MODEL & WHITE-LABELLING

28. Lay the foundation to enable advanced OptimaHub
MediaAttribution and SingleView capabilities to
supercharge your company’s marketing optimisation
27

29. Enable: OptimaHub
28
REAL-TIME CUSTOMER EXPERIENCE PLATFORM
STOP MEDIA SPEND WASTE
■ Real-time custom media attribution modelling
MAXIMISE CUSTOMER VALUE & REDUCE CHURN
■ Single customer view & next step prediction modelling
EASY INSTALL WITH SUPERTAG

30. 29

31. Who’s Using SuperTag?
30

32. 31
Case Study
“The man-hours we’ve saved
and increase to our business
agility have been substantial.
We’re in control of our digital
tagging.”
Website Manager, P&O Cruises
Increased Agility
With SuperTag, the P&O
Australia team were able to
take control of their tagging and
maintenance. Time required to
implement marketing strategies
and campaigns was cut by
20% and added accuracy of
their new data reporting system
significantly reduced data
verification time.

33. Case Study
Increase Agility
AUSSIE installed SuperTag
across their banking websites.
The increased agility meant the
AUSSIE marketing team were
able to tag campaign media
quickly and accurately measure
campaign performance.
32
"SuperTag speeds up tag
implementation and gives us
increased flexibility to manage
media and website analytics."
Head of Digital, Aussie

34. Case Study
Reducing CPA
SuperTag allowed IMB Banking
to run onsite marketing
campaigns directly. The ease of
setting up data capture
processes and A/B testing
delivered IMB a 27% reduction
in CPA in its first year of
implementation.
33
"Managing third party tags has
never been easier [...] simplicity
of setting business rules led to
reduction in CPA."
Online Marketing Manager, IMB Banking

35. Next Steps
SUPERTAG ENTERPRISE TMS
■ Secure, reliable enterprise TMS
■ Dynamic & flexible tag library
■ No lock-in
■ Free enterprise platform, pay only for support & add-ons
■ Activate OptimaHub customer experience platform
34

36. Next Steps
34
FULL SERVICE TAG MANAGEMENT
■ Secure, reliable enterprise TMS
■ Dynamic & flexible tag library
■ Dedicated SuperTag experts
■ Integrated campaign planning
■ Activate OptimaHub customer experience platform

37. SMART DATA DRIVEN
MARKETING