March 2009

1. [ Omniture SearchCenter ] Search campaign management and optimisation through advanced analytics

2. [ Overview ] The Omniture SearchCenter and SiteCatalyst platform: More effective search campaign management and optimization through advanced analytics. Conversion funnel 2.0 Additional success metrics Code maintenance De-duplication across channels Success attribution models Campaign stacking From organic to paid search Custom reporting groups Advanced analysis 30/03/2009 © Datalicious Pty Ltd, www.datalicious.com 2

3. [ Conversion funnel 1.0 ] 30/03/2009 Campaign responses Conversion funnel Product page, add to shopping cart, view shopping cart, cart checkout, payment details, shipping information, order confirmation, etc Conversion event © Datalicious Pty Ltd, www.datalicious.com 3

4. [ Conversion funnel 2.0 ] 30/03/2009 Campaign responses (inbound spokes) Offline campaigns, banner ads, email marketing, referrals, organic search, paid search, internal promotions, etc Landing page (hub) Success events (outbound spokes) Bounce rate, add to cart, cart checkout, confirmed order, call back request, registration, product comparison, product review, forward to friend, etc © Datalicious Pty Ltd, www.datalicious.com 4

5. [ Additional success metrics ] 30/03/2009 © Datalicious Pty Ltd, www.datalicious.com 5 Click Through $ Click Through Add To Cart Cart Checkout ? $ Click Through Bounce Rate $ Pages Per Visit Avg Cart Value Click Through Call back requests Store Searches [ ... ] $

6. [ Reduced code maintenance ] 30/03/2009 © Datalicious Pty Ltd, www.datalicious.com 6

7. [ De-duplication across channels ] 30/03/2009 © Datalicious Pty Ltd, www.datalicious.com 7 Paid Search $ Bid Mgmt OmniturePlatform Banner Ads Ad Server $ $ Email Blasts Email Platform $ $ OrganicSearch Google Analytics $ $

8. [ De-duplication across channels ] 30/03/2009 © Datalicious Pty Ltd, www.datalicious.com 8 SAMPLE DATA

9. [ Success attribution models ] 30/03/2009 © Datalicious Pty Ltd, www.datalicious.com 9 Paid Search Organic Search Email Blast $ Last campaign touch point Banner Ad Organic Search $ First campaign touch point Paid Search OrganicSearch ShoppingEngine Paid Search $ All campaign touch points (stacking) SearchTerm 1 SearchTerm 2 SearchTerm 3 $ All campaign search terms (stacking)

10. [ Campaign stacking by channel ] 30/03/2009 © Datalicious Pty Ltd, www.datalicious.com 10 SAMPLE DATA

11. [ Campaign stacking by ad type ] 30/03/2009 © Datalicious Pty Ltd, www.datalicious.com 11 SAMPLE DATA

12. [ From organic to paid search ] 30/03/2009 © Datalicious Pty Ltd, www.datalicious.com 12 Add organic search terms that are performing well to paid search campaigns SAMPLE DATA

13. [ Custom reporting groups ] 30/03/2009 © Datalicious Pty Ltd, www.datalicious.com 13 Assign search terms to custom reporting groups for analysis of performance across engines, campaigns and ad groups.

14. [ Advanced analysis ] Breakdown of campaign reports (e.g. media channel, search engine, ad group, keyword, etc) by other website data such as Daytime or weekday Geographic location Internal search terms Internal promotions Products purchased Customer segments Age, gender, etc 30/03/2009 © Datalicious Pty Ltd, www.datalicious.com 14

15. 30/03/2009 © Datalicious Pty Ltd, www.datalicious.com insights@datalicious.com 15