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The presentation illustrates the impact of data driven marketing.
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Site Core Analytics
1.
> SiteCore Analy/cs
< The power of raw visitor data
2.
> Short but
sharp history § Datalicious was founded in late 2007 § Strong Omniture web analy>cs history § 1 of 4 preferred Omniture partners globally § Now 360 data agency with specialist team § Combina>on of analysts and developers § Carefully selected best of breed partners § Driving industry best prac>ce (ADMA) § Turning data into ac>onable insights § Execu>ng smart data driven campaigns October 2011 © Datalicious Pty Ltd 2
3.
> Smart data
driven marke/ng “Using data to widen the funnel” Media A=ribu/on & Modeling Op/mise channel mix, predict sales Targeted Direct Marke/ng Increase relevance, reduce churn Tes/ng & Op/misa/on Remove barriers, drive sales Boos/ng ROI October 2011 © Datalicious Pty Ltd 3
4.
> Clients across
all industries October 2011 © Datalicious Pty Ltd 4
5.
SiteCore data stored
in readily accessible MS SQL
6.
Events
Pages Visits Visitors Profiles Event IDs > Page IDs > Visit IDs > Visitor IDs < Profile IDs
7.
Most BI plaMorms
can connect to MS SQL databases
8.
Simply connect to
you SiteCore MS SQL database
9.
Connect the various
tables and start data mining
10.
Data extracts: Query
speed vs. data sampling
11.
Main reasons: Data
volume, interface familiarity, microsites Raw data cannot replace Google, Omniture, etc October 2011 © Datalicious Pty Ltd 11
12.
Easily create Tableau
reports using drag and drop
13.
Easily create Tableau
reports using drag and drop
14.
Easily create Tableau
reports using drag and drop
15.
16.
Easily create custom
segments and data filters
17.
Easily create custom
segments and data filters
18.
Adding addi/onal data
sources into the mix is easy October 2011 © Datalicious Pty Ltd 18
19.
Analyse data for
high value clients with churn risk October 2011 © Datalicious Pty Ltd 19
20.
Reac/va/on campaign for
high churn risk clients October 2011 © Datalicious Pty Ltd 20
21.
Publish interac/ve Tableau
dashboards online
22.
Most common content
interests vs. value influence
23.
Content categories with
most traffic do not necessarily have the most influence on the generated value for each visitor! Regression modelling to show influence on value
24.
Automated the running
of successful models
25.
Contact me
cbartens@datalicious.com Learn more blog.datalicious.com Follow me twi=er.com/datalicious October 2011 © Datalicious Pty Ltd 25
26.
Data > Insights
> Ac/on October 2011 © Datalicious Pty Ltd 26
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