Tableau and Search
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The presentation discusses the significance of search term ranking data for organic keywords.
![[
Tableau
&
Search
]
Visualising
search
term
ranking
data
for
organic
keywords](https://image.slidesharecdn.com/201004tableausydneyv2-121117121935-phpapp02/85/Tableau-and-Search-1-320.jpg)
![[
Importance
of
search
]
30%
70%
April
2010
©
Datalicious
Pty
Ltd
2](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Tableau and Search
- 1. [ Tableau & Search ] Visualising search term ranking data for organic keywords
- 2. [ Importance of search ] 30% 70% April 2010 © Datalicious Pty Ltd 2
- 3. [ The raw data ] April 2010 © Datalicious Pty Ltd 3
- 4. April 2010 © Datalicious Pty Ltd 4
- 5. April 2010 © Datalicious Pty Ltd 5
- 6. April 2010 © Datalicious Pty Ltd 6
- 7. [ Other cool stuff ] § Compare paid and organic performance § Classify search terms into groups § Add success events and conversion rates § Compare company data to industry average § Segment by demographics and products § Add call center sales originaGng from search § Add social media data, etc April 2010 © Datalicious Pty Ltd 7
- 8. Australian Tableau Group datalicious.com/tableau April 2010 © Datalicious Pty Ltd 8
- 9. Contact me cbartens@datalicious.com Learn more blog.datalicious.com Follow us twiNer.com/datalicious April 2010 © Datalicious Pty Ltd 9