4. 33% of US citizens
read the news
on Facebook

5. Journalism is
no longer one way

6. Social media
starts to replace
search

7. Engaging means
more than just
listening

9. 2.500 +
German speaking
sources

10. 400.000
Average number of
news articles / month

11. 27 Mio
Average number of
Flies / month

14. See the News that
Move People -
in Real Time

15. Example Dashboard

17. Selected Widgets

18. Trending News: Last 60 Minutes
Ranking of news articles on social media,
during the last 60 minutes, based on Flies count

19. Today‘s Like Publications
What publications attract the Flies today,
with how many articles?

20. Ranking of Own Articles
The ranking shows the Flies numbers for the user‘s own news
articles, in this case for „Frankfurter Allgemeine Zeitung“

21. Referres of engagement
Where does the interaction happen?

22. Articles Watchlist
Manually selected articles and their Flies scores

23. Keywords / Topics Watchlist
Manually selected topics and the Flies scores of matching news

24. Ranking in Selected Sections
Across all publications, what Sports articles score best?

25. Trending topics
What is trending right now?

26. Top Publications by Flies
Last 12 Months

27. Top 10 Publications by Flies
Last 12 Months
15.2 Mio
6.4 Mio 14.8 Mio
6.2 Mio
5.3 Mio
9.6 Mio
6.4 Mio
8.5 Mio
5.2 Mio
* 3.000 6.2 Mio
* 150
* 1.400
* 60
* 3.500
* 7.000
* 2.300
* 2.500
* 12.500
* 1.800
* average number of articles per month

28. Total number of Flies
per Month
Jan 2013 Aug 2014

29. Social Media Platforms
Facebook
80.7 % Jan 2013
93.1 % Aug 2014

30. Social Media Platforms
Twitter
16.3 % Jan 2013 5.0 % Aug 2014

31. Social Media Platforms
Google+
3.0 % Jan 2013 1.9 % Aug 2014

32. How We Work
The development of
10000 Flies and 10000
Flies Pro has been fully
funded on resources
from active value GmbH.
We constantly monitor
the social media
technical, strategic and
content evolution to
ensure that 10000 Flies
Pro is the best tool for
our users.
We engage in innovation
brainstorms with
potential customers and
users in order to jointly
understand where the
media could be going to
in the coming years.

33. Business Modell
Freemium Service
Subscription model for
the pro version.
Data stream can be
utilized in various
formats, depending on
the needs and
preferences of the
customer.
(SaaS, API, Widgets)
Target Group and Benefit
Data-centered service for
publishers, journalists and
media people
Before publication
Trending Tool
During articels are online
Monitoring for improving
headlines and competitors
After a publication
Assessment of success,
compare audience, check
the evolution of the social
media landscape
Next steps after launch
More data sources (i.e.
instagram, omniture, ...)
More data sources by
countries (publications)
more languages and
countries

34. Team
Leadership Team
Anton Klees (CEO)
Co-founder of active value GmbH
Alex Pisculla (CTO)
Co-founder of active value GmbH
Jens Schröder
Co-founder of 10000 Flies
and data journalist
Full Team
We are data scientists, data
journalists, web developers,
interaction designers and
online marketing experts
from active value GmbH.

35. Time Line
Start of
10000flies.de
January 2013
Private beta;
Data Pioneers
competition
October 2014
10000 Flies Pro
commercial launch
for German
speaking news
First presentation Q1 2015
of 10000 Flies Pro at
dmexco, Cologne
September 2014
2013 2014 2015

36. Live demo or Invite for the „beta“ version
Just ask!
Thank You!