Tips and tricks to get your product noticed on Product Hunt. Slide deck from presentation at Toronto accelerator Incubes.

1. Daryna Kulya
@darynakulya
daryna.kulya@gmail.com
Getting your product noticed
on Product Hunt

2. • Who am I?
• What is Product Hunt?
• How to launch and get noticed on PH
• Community and Product Hunt Toronto
• Links/Resources
Agenda

3. Who am I?
Manager, Digital Innovation Lab
Incubate new technologies at the firm,
develop and execute digital strategies
Organizer, Product Hunt Toronto
Started community over a tweet in July
2014. We are now 800+ members (over
the course of 4 events) with 250+
attendees at last event alone

4. You have probably heard of Product HuntYou might have read about Product Hunt

5. You might have checked it out
* as of December 31, 2014

6. Best new products, everyday

7. Best new products, everyday, everywhere
Mobile apps | Chrome extension | App ecosystem (open API)

8. Launching and getting noticed on PH
First - build a great product…

9. Launching and getting noticed on PH
…or a viral product. Glitter-as-a-Service from
ShipYourEnemiesGlitter.com

10. Tips and tricks for a successful launch
• Create a Product Hunt – specific landing page
• Do a featured “starred” launch
• Get a person with a lot of followers to post your product
• Post at the right time (before 10:30 AM EST)
• Ask for maker status & get in the comments right away
• Be available throughout the day to answer questions
• Get several folks on the product team maker badges
• Look at who liked your post (investors, customers)
• Write a “how-to” post after your experience

11. Example: Busbud
Customized landing page + offer code

12. Example: Flatbook
Launch Playbook:
• Customized landing page
• Offer code (“starred” launch)
• Distribution strategy
• 6 people listed as makers
• Elaborate first comment

13. Product Hunt Toronto
We are on the mission to discover best Toronto-made products and
learn principles of product management
• 800+ community members
• 4 events to date (bi-monthly)
• Next event: beginning of June, sign up for our newsletter to stay in
the loop
• Interested in presenting your product? Apply online or talk to me 
www.producthunttoronto.com | @ProductHuntTO

14. Product Hunt Toronto

15. Product Hunt Toronto

16. Resources (get inspired!)
• All-time Product Hunt Leaderboard: http://www.yvoschaap.com/producthunt/
• Ben Yoskovitz on Product Hunt and building great products:
http://www.slideshare.net/byosko/building-great-products-producthuntto
• Collection of Toronto-made products:
http://www.producthunt.com/@darynakulya/collections/made-in-yyz
• Flatbook’s Product Hunt Launch: http://medium.com/@Flatbook/breaking-producthunt-
s-all-time-top-30-37152aaf12a7
• Sidekick’s Product Hunt Launch: http://www.sidekick.pro/business/1am-sunday-im-still-
answering-emails/
• Startup Stash Story: http://medium.com/@bramk/how-i-launched-the-2-most-upvoted-
product-of-all-time-on-product-hunt-f3772fb20ad8

17. Thanks!
www.producthunttoronto.com | @ProductHuntTO