Storytelling + Snapchat

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Darwin By Lionbridge

¡Contando historias divertidas desde tiempos memorables!

Marketing

Storytelling + Snapchat
the age of short-form content

“storytelling is used by brands to present themselves as more humans and
relevant to people by creating content that tells stories"
-Headstream-

The problem
It’s getting more difficult for brands to get attention
1.15 560 150 70Billion active users
on Facebook
Million active users
on Twitter
Million active users
on Instagram
Million active users
on Pinterest

The problem
190 70
Million tweets per day
Billion pieces of content
on FB each month
It’s getting more difficult for brands to get attention

!
!
-Quickly snap a pic
-Edit it with filters
!
-Draw and caption
!
-Send it to people
!
-View it from 1 to 10 seconds
the power of
spontaneity and brevity

Finding Accounts & being found
!
Taking pictures- videos- text
!
Emojis
!
Sharing to my story
!
Public Snaps, shared for 24 hrs
!
Watch Stories
!
View Stats & edit stories
!
Discover

AND NOW…
LET’S TALK ABOUT MY CREATIVITY :)

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Storytelling + Snapchat

2. Storytelling + Snapchat the age of short-form content

3. “storytelling is used by brands to present themselves as more humans and relevant to people by creating content that tells stories" -Headstream-

4. 64% Brands are good at telling stories People want stories to be humorous Want to hear brands telling stories People would considering buying the brand if they really loved a story Love stories based on real people 43% 79% 55% 57% -Estudio realizado por Headstream-

5. How does it work? use Storytelling to promote the brand without necessarily telling the people about the product Authenticity Archetype Connect Inspire Sensory Stimulation Engage

6. The problem It’s getting more difficult for brands to get attention 1.15 560 150 70Billion active users on Facebook Million active users on Twitter Million active users on Instagram Million active users on Pinterest

7. The problem 190 70 Million tweets per day Billion pieces of content on FB each month It’s getting more difficult for brands to get attention

8. SNAPCHAT

9. ! ! -Quickly snap a pic -Edit it with filters ! -Draw and caption ! -Send it to people ! -View it from 1 to 10 seconds the power of spontaneity and brevity

10. Finding Accounts & being found ! Taking pictures- videos- text ! Emojis ! Sharing to my story ! Public Snaps, shared for 24 hrs ! Watch Stories ! View Stats & edit stories ! Discover

11. Finding Accounts & being found ! Taking pictures- videos- text ! Emojis ! Sharing to my story ! Public Snaps, shared for 24 hrs ! Watch Stories ! View Stats & edit stories ! Discover

12. Finding Accounts & being found ! Taking pictures- videos- text ! Emojis ! Sharing to my story ! Public Snaps, shared for 24 hrs ! Watch Stories ! View Stats & edit stories ! Discover

13. Finding Accounts & being found ! Taking pictures- videos- text ! Emojis ! Sharing to my story ! Public Snaps, shared for 24 hrs ! Watch Stories ! View Stats & edit stories ! Discover

14. Finding Accounts & being found ! Taking pictures- videos- text ! Emojis ! Sharing to my story ! Public Snaps, shared for 24 hrs ! Watch Stories ! View Stats & edit stories ! Discover

15. Finding Accounts & being found ! Taking pictures- videos- text ! Emojis ! Sharing to my story ! Public Snaps, shared for 24 hrs ! Watch Stories ! View Stats & edit stories ! Discover

16. Finding Accounts & being found ! Taking pictures- videos- text ! Emojis ! Sharing to my story ! Public Snaps, shared for 24 hrs ! Watch Stories ! View Stats & edit stories ! Discover

17. Finding Accounts & being found ! Taking pictures- videos- text ! Emojis ! Sharing to my story ! Public Snaps, shared for 24 hrs ! Watch Stories ! View Stats & edit stories ! Discover

18. Stories: The discovery for any brand Share my story in My story Creative Content The urgency effect Who to target 3rd most popular app 50% 18-24 years old 30 million active users 700 million pictures a day 500 million stories

19. Stories: The discovery for any brand Share my story in My story McDonald’s

20. Stories: The discovery for any brand Share my story in My story Taco Bell

21. Stories: The discovery for any brand Share my story in My story Taco Bell

22. Stories: The discovery for any brand Share my story in My story General Electric

23. Stories: The discovery for any brand Share my story in My story Rebecca Minkoff

24. Stories: The discovery for any brand Share my story in My story Free People

25. AND NOW… LET’S TALK ABOUT MY CREATIVITY :)

26. ferojasc

Storytelling + Snapchat

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