7. The _______ effect is a Dutch term for a specific kind of recursive picture, one that in heraldry is termed mise en abyme. An image exhibiting the _____ effect depicts a smaller version of itself in a place where a similar picture would realistically be expected to appear. This smaller version then depicts an even smaller version of itself in the same place, and so on. The effect is named after a particular image that appeared, with variations, on the tins and boxes of ______ cocoa powder, one of the main Dutch brands.
9. X was marketed in England under the name Distaval by the Distillers Company (Biochemicals) Limited, or DCBL.
10. Thalidomide, sold in a number of countries across the world from 1957 until 1961 when it was withdrawn from the market after being found to be the cause of large scale birth defects in what has been called "the biggest medical tragedy of modern times".
15. When Madonna won the Viewer's Choice Award for this video at the MTV Video Music Awards in September 1989, in her acceptance speech she thanked X "for causing so much controversy!".
16. Pepsi-cola Madonna was paid $5 million by Pepsi-Cola to appear in a commercial that would predominantly feature the world premiere of "Like a Prayer". The commercial, titled "Make a Wish", was filmed at Culver Studios in Culver City, California in late January 1989 and was directed by Joe Pytka. Depicting Madonna drinking Pepsi and watching a home video of her eighth birthday, the tone that the commercial sought to convey sharply contrasted with the official music video for the song. When Pepsi executives saw the completed video, they quickly yanked the advertisement after only two airings in an attempt to dissociate themselves from the controversy Madonna had created.
18. Sony's ad campaign in Eastern Europe for its new model of the PSP (PlayStation Portable) which will be available with a white outer casing, as opposed to the traditional black outer casing. In the original billboard campaign, this image is accompanied by the text "PlayStation Portable. White is coming." As you might imagine, some folks feel the image is too racially charged, particularly people in America, where the ad is not being used.
