50 Shades of Wiki: New tools to share, remix and reuse
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Abstract Wikipedia has a lot of incredible content. Users want to share and remix—they get lost in a "wiki wormhole" and settle bets with friends. However, Wikipedia's platform offers only two ways to engage: read and edit. How many new opportunities can we build for users to get involved and produce more free knowledge? On many other sites, users are invited to remix, curate, and share content in many different ways. We have an opportunity to turn a half billion readers into users who contribute in forms other than long-form editing. In this talk, we'll make a case for the need of these tools and showcase a selection of recent experiments and future ideas that teams within the Wikimedia Foundation are working on, including: - Share-a-fact: a mobile app feature to quickly generate user-selected text snippets from Wikipedia articles with beautiful background images. - Gather: a project enabling users to create shareable collections of Wikipedia articles. - Future ideas including embeddable widgets to syndicate content from Wikipedia and other projects. We will share data on these features, design concepts, and engage in broader conversation with the attendees on what we should build. M. Syed, D. Taraborelli (2015). 50 Shades of Wiki: New tools to share, remix and reuse https://wikimania2015.wikimedia.org/wiki/Submissions/50_Shades_of_Wiki:_New_Tools_to_Share,_Remix_and_Reuse
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50 Shades of Wiki: New tools to share, remix and reuse
- 1. 50 Shades of Wiki: New tools to share, remix and reuse Moiz Syed • Dario Taraborelli Wikimania 2015, Mexico City
- 2. Dario Taraborelli Head of Research @ReaderMeter Moiz Syed Design Manager @MoizSyed
- 4. Outline 1. The case for remix, reuse and sharing 2. Applications 3. Expected impact 4. How you can help
- 5. The case for remix, reuse & sharing
- 6. People get lost on Wikipedia once they start going down the link rabbit- hole.
- 10. Sharing Wikipedia currently gets 2% of its traffic from social media websites such as Facebook and Twitter.
- 11. Sharing BuzzFeed’s social traffic is 5X its search traffic. Wikipedia social traffic is approximately 0.06X its search traffic
- 12. Mary Meeker, 2015 Internet Trends Report
- 13. Editing vs remixing “Content consumers may suck at producing content, but give them the right tools and they’ll make amazing content curators” – made-up quote from somebody at Flickr, on the launch of Galleries
- 14. Editing vs remixing How do we get value from half a billion readers? Wikipedia builds on the idea of free licenses to support reuse and remix, but we don’t actively encourage this behavior.
- 15. Applications
- 16. Share a fact
- 20. Collections
- 24. Women in Science Wikipedia needs your help The English Wikipedia article Women in Science needs contributors from a more global perspective. Help expand it!
- 25. Guided tours and maps
- 26. Museums in downtown San Francisco
- 29. Expected impact
- 30. Increasing reach via sharing & remixing Expand Wikimedia beyond encyclopedic, NPOV content New entry point to discover Wikimedia contents
- 31. Mobile-first remixing and sharing
- 32. Mary Meeker, 2015 Internet Trends Report
- 33. O. Keyes (2015) The Mobile Singularity is already here. Wikipedia and the Mobile Web
- 35. Broadening our contributor base
- 43. How you can help
- 44. Help us build new tools for sharing, remixing and reusing Wikimedia content. We’d love your feedback, thoughts and ideas. @moizsyed User:MoizSyed @readermeter User:DarTar
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- Abstract Wikipedia has a lot of incredible content. Users want to share and remix—they get lost in a "wiki wormhole" and settle bets with friends. However, Wikipedia's platform offers only two ways to engage: read and edit. How many new opportunities can we build for users to get involved and produce more free knowledge? On many other sites, users are invited to remix, curate, and share content in many different ways. We have an opportunity to turn a half billion readers into users who contribute in forms other than long-form editing. In this talk, we'll make a case for the need of these tools and showcase a selection of recent experiments and future ideas that teams within the Wikimedia Foundation are working on, including: Share-a-fact: a mobile app feature to quickly generate user-selected text snippets from Wikipedia articles with beautiful background images. Gather: a project enabling users to create shareable collections of Wikipedia articles. Future ideas including embeddable widgets to syndicate content from Wikipedia and other projects. We will share data on these features, design concepts, and engage in broader conversation with the attendees on what we should build. Outline Intro "getting lost"... [Moiz] show that getting lost in Wikipedia is a thing social media examples sharing .. [Moiz] how content is getting syndicated around the web now, buzzfeed gets 90% of its views from non-buzfeed.com viewers.. thats powered by social and sharing compare Wiki vs rest of the Web editing vs remixing (POV content) [Dario] sharing and remixing is a type of contributions that we should embrace and encourage not all content contributors are great creators fake quotes Flickr collections use case WIkipedia is all about content re-use and remix but we don't actively encourage Examples share a fact [Moiz] collections [Moiz] widgets / embeddables / CTAs [Moiz] map-based collections [Moiz] multimedia stories [Moiz] Benefits / impact Increase in traffic Mobile content, content that is fit for mobile Collections, encouraging people with 0 edits to contribute... these are people who might not like to edit in the traditional sense https://en.wikipedia.org/wiki/Special:Gather/id/6217/Movies_I_Like https://en.wikipedia.org/wiki/Special:Contributions/Write2mahe Increasing discovery of wikipedia content outside of the wikiverse. On social media, how we only get 2% of our traffic from there, trying to increase that. Educational use case get a video from Aaron Shaw Syndicate our content where people are reading related content, newspapers, academic journals, etc Ask We need more projects like this, discussion for ideas, questions. Draft https://docs.google.com/presentation/d/19tJPdpZew7o5W8ftAgu3Gp9Y5BX2YnuT_NeXZ88M6YM/edit#slide=id.ga33eddc73_0_5 Materials Mocks for Share a fact https://docs.google.com/presentation/d/1NSB2grCA617qnxXV5vWj8OoL17hHdQJ_aWEe3p1FPqU/edit#slide=id.p Collections Embedded Widgets
- Moved you to first slot, you’re the boss here, I’m the assistant
- Of course we’re not buzzfeed, but this is where the internet is moving towards
- What value can we get from 500M uniques? Wikipedia was founded on the principle of using free licenses to support free reuse and remix, but we don’t actively encourage this behavior.
- If consumption doesn’t primarily or uniquely happen on our site, we need to find a way of distributing the calls to action that prompt readers and potential contributors to participate in content curation from outside our sites. We haven’t explored the possibility of using syndication as a vehicle to programmatically route attention (particularly, expert attention) back to the source. This is an example of what I used to call targeted contribution campaigns
- Tours are spatially organized collections or reading lists.
- Eventually, content mashups will enable users to create multimedia objects integrating media, structured data, long-form content and maps, into a portable, interactive “story”, commodifying design elements such as those used by the NYTimes multimedia storytelling team. The technology already exists for users to remix original content, integrate it into multimedia objects with off-the-shelf design elements, publish it and share it from mobile devices. The key challenge is to design a suitable UX for the creation of these objects mapping presentation elements to simple and extensible data structures. The iOS iMovie app is a great model of an interface for creating nondestructive content mashups: resources exist on my OS, an iMovies project is simply a description of how these resources are integrated and displayed as part of a multimedia object.
- Mobile access to Wikipedia has soared dramatically, in many countries human pageviews on mobile devices have surpassed desktop pageviews. As of last year, the United States have more unique visitors to Wikipedia from mobile devices than desktop devices.