This presentation explains how you can participate in the Project 2996 group board on Pinterest as well as providing some of the basics on how to use Pinterest.

1. How to Participate in the Project 2996
Group Board on Pinterest
Darryl Heron

2. What is Project 2996?
On the left is the “about
Statement“ from the
Project 2996 web site

3. Project 2996 Has Started a Group Board on Pinterest!!
In honor of the 11th Anniversary of September 11th, Project 2996 has started a
group board on Pinterest
The presentation is designed to provide some further information to those that
would like to participate as well as to those that would only like to know more
about it.
This is not intended to be an all encompassing user guide for Pinterest but we
hope that it will provide enough information to get started.

4. Why a Group Board on Pinterest?
Pinterest has seen a lot of growth in the last year or so with reports that
Pinterest Drives more referral traffic than LinkedIn, YouTube, and Google+
Pinterest is very visual in nature. Pinterest users create virtual boards online
where they pin items related to various themes. Pins always include a picture,
drawing, or something visual.
Putting a face to all of the victims will help to humanize all of them, because
they were after all, people.
We believe that this will be a fun and exciting project and are looking forward
to watch it grow and take wings of it‘s own!

5. Introducing…
The Project 2996
Group Board on
Pinterest!!
As you can quickly
see, every pin puts
a face to a victim.
As time goes by
more and more of
the 2996 victims will
have pins on this
board.

6. What is a Group Board?
A group board basically means that the creator of the board can invite others to pin
along. We‘d like pinning to the Project 2996 board to be a group experience and
welcome those that would like to pin along with us.
At the time that this presentation was put together there are currenty only two
members in our group but we would certainly welcome anyone that has already posted
a tribue or anyone else that would like to join us.
Group boards are fun because you aren‘t just limited to the resources of a single
person.
With more and more people pinning, the group board gets more exposure, with more
and more chances for pins to be noticed and for people to decide that they want to
follow the board.

7. How Do I Get Started
Make sure that you let Project 2996 know that you want to participate. (more on this
later).
You‘ll need to have a Pinterest account. In August 2012, Pinterest was taken out of
beta and openned up to the general public. So you only have to go to the Pinterest
Website to enroll (if you don‘t already have an account).
Be sure to ‘Follow‘ the board, so you‘ll know when new items have been added.
At the time that this presentation was put together, there are currenty a little more than
100 pins and we want to have a pin for each and every victim so that means that we
have a long we to go.
You‘ll be provided further instructions on how we can ensure that we have all of the
victims represented by at least one pin.

8. Basic Ground Rules
The following ground rules aren‘t meant to insult anyone but to stop any ill will or
hatred that could easily develop if we don‘t follow some basic ground rules:
Project 2996 is non partisan, while most of the participants will have their own
political view, we will not ‚share‘ this in pins within the board.
Please refrain from name calling or obscene language, we do want to keep the
board family friendly.
Pins should only be related to the victims, Project 2996, or September 11th. In
order to not insult anyone‘s political beliefs, pins should not contain any pictures of
any American Presidents, or Presidential Candidates.

9. Here‘s Pinterest
This is what Pinterest looks like to non users. It should be noted that what
is displayed changes every second.

10. Pinterest Home Page
The screen shot shows recent ‚pins‘ by people that I ‚follow‘ on
Pinterest when I recently went there

11. What is a pin?
Much like you might ‚Pin‘ things to a ‚Board‘ (at home or elsewhere), you pin things to
boards on Pinterest.
Pinterest says that a „pin is an image added to Pinterest. A pin can be added from a
website using the Pin It button, or you can upload images from your computer. Each
Pin added using the Pin It button links back to the site it came from.“
A pin is much like a atom, it can be combined with other pins to form a board. It can
also be repinned into a different board by someone other than the original pinner. It
can be liked, and people can comment on them

12. What Does a Pin Look Like?
On the left you can
see that this is part
of the “Project
2996“ board
(notice the crest?)
Here is a picture of
Michael L. Selves
along with a
description of his
occupation
There is one
comment below
the pin with room
for other comments

13. What is a board?
Pinterest says that a board is a set of pins. A board can be created on any
topic, such as Cool Posters, Recipes For Dinner, or Wishlist. You can add as
many pins to a board as you want.
Boards are basically how you organize your pins. So you can have a single
board, a few boards, or how many boards you wish to have. People will create
boards related to various themes, subjects, ideas.

14. A Pinterest Board
Here is the Project
2996 Group Board
again
As you can see,
there are several
pins shown on the
left.
The person that
pinned the item is
shown below the
pin.
Under each pin,
people can add
comments

15. Pinning: The Basics
Click on the “Add“
button towards
the upper right-
hand corner
(circled in red in
the picture). Your
screen will now
look like the one
on the next slide.

16. Two Basic Ways to Pin
You‘ll now see something similar to the screen shot above.
•You can ‘Add a Pin‘ (which means that there is a picture on the web that you‘ll be
linking to) or
•You can ‘Upload a Pin‘ (which means that you‘ll be uploading your own picture,
drawing, or other graphical content
•(You can also create a new board here, but this isn‘t applicable for pinning to the
Project 2996 group board)

17. ‚Add a Pin‘
If you select to ‘Add a Pin‘, you‘ll see a box similar to the one above.
•Notice the „http://“- this means that your pin is on the internet somewhere
•Type in the address of what you wish to pin (you can also copy paste the
address)
•Click on the find images.

18. Adding A Pin cont.
If there is a picture of a large enough size at the address you provided, it will
look something like the picture above.
•The address that you typed in is shown
•The last category that you pinned is also shown (‘Television‘ was the last
category I had pinned, that is why it shows up here)
•Click on the drop-down menu to change the category from ‘Television‘

19. Adding A Pin cont.
Scroll down the menu until you see ‘Project 2996‘ and select it. Now you have the
category that you want and should add the description. This will be shown on the next
slide.

20. Adding a Pin cont.
After you‘ve completed your description for the pin, click on the‘Pin It‘ button. We‘ll
get into what kind of information we‘d like to see in the description later on in this
presentation.

21. How To Upload A Pin
If you had selected to ‚Upload a Pin‘ (second option if the top picture), you would see
something like the screen captured above. With this option you‘ll be adding your own
picture, drawing, or graphical item, instead of linking to something that is already
online. Click on the „Browse…“ button and a new window will open up where you can
navigate to the item you‘d like to upload. This will be a Windows Explorer window for
those of you using Windows.

22. How To Upload A Pin cont
This looks similar to the ‚Add a Pin‘ except that the address is now something
on your computer instead of the internet. After you‘ve added your
description, click on the „Pin It“ button.

23. Pin Description
Please include the following information in your Pin description.
Name of the victim, age, occupation, and the location where they were (flight#,
Pentagon, or World Trade Center). Please include „#“ in front of the location, this helps
with search (similar to its use in Twitter)
If you have linked to a online webpage this will be shown in the pin and can be clicked
on by those that want to. If you have used a link directly to a picture, then you should
also a link to the appropriate story that the picture comes from. Look for more
information about copyright later in this presentation.
The last line of the description should include the following:
#911 #september11th #project2996. These will make our pins easier to find, when
people are looking for any of those terms.
Pinterest has set the number of characters in a pin description to less than 500. This
means that you might want to add comments after the pin is online as necessary.

24. How Do I Edit My Pin?
Sometime you‘ll notice that
you clicked the Pin It button to
quickly and that you want to
make changes. Click on the
„Edit“ button to change the
board you pinned it to, the
description, or even to delete
it.

25. A Word About Copyright
You should always include links to anything that you might post. If the owner of
that item doesn‘t want their matterial pinned (some people do not) you should
comply and remove it . This can mean that you need to find another picture or so
on. Many websites want to have their material pinned because it is a good way to
bring traffic to their sites and can help their material reach new audiences. A lot of
magazines and newspapers are using Pinterest as well now.
If you don‘t have a picture that we use, you might be able to use a stock photo
from the various stock photo sites or maybe you can create a drawing or some
sort of visual item that can be uploaded (You can be very creative with this).

26. How Do I Find Pictures to Pin
If you have already written a tribute, you might have a picture in your tribute that you
can pin or you might be able to pin your tribute.
Pinterest requires that pictures have to be a certain size in order to show up, that is
why a story or post with small pictures or several pictures might not pull up and you
might want to link to a specific picture. You can right-click the picture and will be able
to find the address for that picture. Occassionally this is disabled when the website
doesn‘t want visitors using this funtion.
Google has a pretty good image search, but they don‘t have a monopoly on photo
searches, so feel free to try others. I‘ve done a screen capture on the next slide.

27. Picture Searches
When I did this screen
capture, the first picture is
actually what was pinned to
the Project 2996 for
Michael Selves.
When you click on a
picture, it will take you to
that picture and show you
where the picture is from
(i.e blog post, article,
website, etc.)

28. Repin, Like, & Comment
When you hover over something that has been pinned by another user,
you‘ll notice ‚“Repin“, „Like“, and „Comment“ buttons (the pin on the left in
the screenshot above shows these options). I‘ll discuss these in the next
few slides

29. What is a ‚Repin‘?
If you happen to see a pin that
you like and would like to add it to
a board of your own, you can click
on the ‚Repin‘ button and you can
add it to whatever board or yours
you like.
When and image is repinned, the
user that originally pinned the
image will aldo be credited and
repins keep the source link from
the orginal pin
Repin is kind of like Retweet in
Twitter

30. Can I ‚Like‘ A Pin?
You might have ‚Liked‘ something in Facebook, you can also ‚Like‘ pins within
Pinterest. If you ‚Like‘ a pin in Pinterest, it will show up under your profile‘s Likes
section.
Liking a pin will not add it to any of your boards, to this you will need to Repin it.
By the way, if you have your Pinterest account linked to your Facebook account
you can do a Facebook like of pins, so you can ‚Like‘ in Pinterest and Facebook
as well.

31. Adding a Comment
You should notice in the
picture on the left that there is
a comment under the pin. You
can comment after any pin
you see (regardless of if
you‘re a member of a board or
not).
Feel free to add any
information you might feel is
relvent or any comment that
you might wish to make
(remember to follow the
General rules)

32. What is Following?
You can ‚follow‘ all of a user‘s boards or you can ‚follow‘ individual boards that interest
you.
According to Pinterest ‘„Following All“ means you‘ll have all of a user‘s pins on all their
boards shown to you in real-time on Pintest. If the user makes new boards, you will
automatically follow them.‘
When you follow individual boards, you see items that are pinned to them in real-time
as well.

33. Pinterest- Basic Layout
This is what my profile looks like. You can see 10 of my board here.
You‘ll also see that there is a description of the user. Users can show
their website and link to Twitter and Facebook accounts. You can also
see how many items the user has pinned, liked, how many people they
are following and how many they‘re following.

34. How Does The Group Board Affect Project 2996?
Our main objective is to encourage online tributes for all the September 11th victims.
Through our group board on Pinterest, we‘ll be able to put a face to all of the victims as
well.
Pins will tell a little bit about the victim and in the comments that follow we‘ll be able to
indicate if there is a Project 2996 tribute for them or not.
People can comment on the victims (especially have they have their own story to tell).
This group board should also bring some futher publicity to Project 2996.

35. What is Following?
You can ‚follow‘ all of a users boards or you can ‚follow‘ individual boards that interest
you.
According to Pinterest ‘„Following All“ means you‘ll have all of a user‘s pins on all their
boards shown to you in real-time on Pintest. If the user makes new boards, you will
automatically follow them.‘
When you follow individual boards, you see items that are pinned to them in real-time
as well.

36. Pinterest and Searching
Usually when you‘re on the Pinterst site, there is a search box in the
upper left hand corner. Here you can see that I typed in ‚#911‘
When searching in Pinterest, it will search by Pins, Boards, or People.
You can use this feature to:
•Find possible pins for a board that you‘re working on.
•Find boards about subjects that you‘re interest in.
•Find other users that you might like to follow.
And don‘t forget that we still need roughly 1300 more tributes to reach
our goal of a ‚real‘ online tribute for every victim by a ‚real‘ person

37. Visit Project 2996‘s Web Site
Be sure to visit our web page at
http://project2996.wordpress.com/

38. How to Participate
You can leave a comment on the board in Pinterest informing us that
you‘d like to participate.
You can leave a wall post on Facebook.
You can leave a comment on the Contact Me Page of our Web Page.
Look for more information on the coming days about pinning and so on
And don‘t forget that we still need roughly 1300 more tributes to reach
our goal of a ‚real‘ online tribute for every victim by a ‚real‘ person

39. We Remember (a.k.a. The List)
„We Remember (a.ka. The
List“
At the time of this screen
capture there were 1274
victims without Project 2996
tributes. The list is broken
down by flight#, Pentagon,
and World Trade Center
victims.
We need all of the victims
‘pinned‘, regardless of if there
is a tribute or not. It would
also be great if you were to
write a tribute for someone
that doesn‘t have one.

40. How to Participate
You can leave a comment on the board in Pinterest informing us that
you‘d like to participate.
You can leave a wall post on Facebook.
You can leave a comment on the Contact Me Page of our Web Page.
Look for more information on the coming days about pinning and so on
And don‘t forget that we still need roughly 1300 more tributes to reach
our goal of a ‚real‘ online tribute for every victim by a ‚real‘ person

41. What Else Can We Do?
We want every victim to be represented by at least one pin in our Pinboard.
Within each pin and/or within the comments people should be able to find their
way to the Project 2996 tribute(s)
Liking pins and repinning them brings attention to those pins and helps other
users to find them.
Put comments on Pins where you have something to add.
You can share via Facebook and Twitter.
You can embed any pin on your website or blog (maybe you might want to do
this with the next tribute your write?)
If you know of anyone else that would like to participate, be sure to let us know
and direct them to the group board, our website, and/or our Facebook page

42. Be Sure to Check Out
Project 2996
http://project2996.wordpress.com/
We Remember ‚The List‘
http://project2996.wordpress.com/we-remember/
Like Us on Facebook
http://www.facebook.com/Project2996
The Project 2996 Group Board @ Pinterest
http://pinterest.com/darrylheron/project-2996/

43. Be Sure to Check Out
What is Project 2996?
http://www.slideshare.net/darrylheron/what-is-project-2996
What is Project 2996 Doing for the 11th Anniversay
http://www.slideshare.net/darrylheron/what-is-project-2996-doing-for-
the-11th-anniversary-of-september-11th
Darryl Heron‘s presentations on SlideShare
http://www.slideshare.net/darrylheron
Find out more About.me
http://about.me/darrylheron

44. Questions or Comments?
We hope that this presentation provides the information that you need but
we realize that you will probably have questions and/or comments.
Feel free to post them (after this presenation on SlideShare), on our
website, or on our Facebook page
Thank you for your attention, and Happy Pinning!