Bring Your Club Out of the Stone Age (a Toastmasters HPL Project)
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Do you sometimes think that your club is in the Stone Age, when they should really be in the Digital Age. I've started a High Performance Leadership (HPL) project to increase the digital footprint of my #Toastmaster club and thought that I'd share some of my insights with you.
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Bring Your Club Out of the Stone Age (a Toastmasters HPL Project)
- 1. Bring Your Club Out of the Stone AgeBring Your Club Out of the Stone Age ...Into the Digital Age...Into the Digital Age May 15, 2014May 15, 2014 Darryl HeronDarryl Heron
- 2. Does it ever seemDoes it ever seem that your club isthat your club is living in the Stoneliving in the Stone Age?Age? When they should beWhen they should be living in the Digitalliving in the Digital Age?Age?
- 3. Would you like people toWould you like people to be able to easily find yourbe able to easily find your club when they’re online?club when they’re online? 1
- 4. Would you like people toWould you like people to be able to easily find yourbe able to easily find your club when they’re on theirclub when they’re on their smartphones?smartphones? Today, your club needs toToday, your club needs to be found online and thatbe found online and that means Social Media!means Social Media! 1
- 5. As part of my HPLAs part of my HPL (High Performance(High Performance Leadership) project,Leadership) project, my goal is tomy goal is to increase my club’sincrease my club’s digital footprint & Idigital footprint & I thought I’d sharethought I’d share my insights withmy insights with you…you…
- 6. *HPL not necessary to set*HPL not necessary to set up or improve your club’sup or improve your club’s Social Media presence, butSocial Media presence, but why not take thewhy not take the opportunity to do it as anopportunity to do it as an HPL?HPL? 1
- 7. Think about these up front.Think about these up front. •Member ProfileMember Profile •Where are these people?Where are these people? •Where are these peopleWhere are these people online?online? 1
- 8. • Member talentsMember talents • *Remember- Not*Remember- Not everyone will do onlineeveryone will do online activitiesactivities 1 Think about these up front continued.Think about these up front continued.
- 9. 1 What Social Media sites do people hang out at ?
- 10. • Largest SocialLargest Social NetworkNetwork • 1 billion+ People1 billion+ People • 33rdrd largest countrylargest country • DemographicsDemographics 1
- 12. • PrivacyPrivacy • Online FatigueOnline Fatigue • What would you post and howWhat would you post and how often?often? 1
- 13. Highway Toastmasters doesHighway Toastmasters does a great job on Facebooka great job on Facebook 1
- 14. 1
- 16. • 22ndnd largest Social Network/Sitelargest Social Network/Site • Largest “professional” socialLargest “professional” social networknetwork 1
- 17. Company Profile or Group?Company Profile or Group? Are their other „Professional“ social networksAre their other „Professional“ social networks you should be in?you should be in? 1
- 18. Imagine a YouTube forImagine a YouTube for PresentationsPresentations You & your club should considerYou & your club should consider using it!using it! 1
- 19. People can see some of the interestingPeople can see some of the interesting topics that are covered at your clubtopics that are covered at your club Longtail effect!Longtail effect! People can find the presentation whenPeople can find the presentation when searching for appropriate key wordssearching for appropriate key words 1
- 20. Over 29,000 people have views myOver 29,000 people have views my content on SlideShare since I joinedcontent on SlideShare since I joined
- 21. Pinterest is another recent SocialPinterest is another recent Social Media darling that you shouldMedia darling that you should consider usingconsider using It works well with visual contentIt works well with visual content 1
- 22. Create pinboards about all sortsCreate pinboards about all sorts of topics (quotes, leadership, etc)of topics (quotes, leadership, etc) Create and participate in groupCreate and participate in group pinboardspinboards 1
- 23. Our Toastmasters- Group pinboardOur Toastmasters- Group pinboard
- 24. Consider Using Flickr for StoringConsider Using Flickr for Storing And Sharing Pictures AndAnd Sharing Pictures And DocumentsDocuments 1
- 25. Now Doubt You’ve Heard ofNow Doubt You’ve Heard of YouTube!YouTube! 1
- 26. You can easily create your own YouTubeYou can easily create your own YouTube channelchannel You can create and post videosYou can create and post videos You can subscribe to channels as well asYou can subscribe to channels as well as creating playlists from videos of others thatcreating playlists from videos of others that you like.you like. 1
- 27. Twitter- Oh yeah that place whereTwitter- Oh yeah that place where people do all that tweeting…people do all that tweeting… 1
- 28. Play around with Twitter to see if it isPlay around with Twitter to see if it is something that might be good for your clubsomething that might be good for your club 140 character limit can be challenging but140 character limit can be challenging but also means your posts will be shortalso means your posts will be short
- 29. Google+ is an up and coming socialGoogle+ is an up and coming social platform from Google. Not only are thereplatform from Google. Not only are there the social aspects that you’d expect but thethe social aspects that you’d expect but the integration of things like Google Hangoutsintegration of things like Google Hangouts and other Google products. Becauseand other Google products. Because Google+ is from Google, this alone meansGoogle+ is from Google, this alone means that you’ll probably eventually want to havethat you’ll probably eventually want to have a profile here.a profile here.
- 30. Where are the people that meet yourWhere are the people that meet your member profile? You want to be wheremember profile? You want to be where they are!they are! The Social Media landscape can changeThe Social Media landscape can change pretty quickly so do close your mind topretty quickly so do close your mind to other emerging sites!other emerging sites! *Remember that your club doesn’t need to*Remember that your club doesn’t need to be everywhere online, sometimes less isbe everywhere online, sometimes less is more.more. Social Media- Other Sites
- 31. Ultimately, this is what you‘reUltimately, this is what you‘re looking for from all of yourlooking for from all of your Social Media profiles!Social Media profiles!
- 32. There are some tools/sites that allow you toThere are some tools/sites that allow you to post to more than one site at a time (i.e.post to more than one site at a time (i.e. Hootsuite) and to even schedule when yourHootsuite) and to even schedule when your posts are onlineposts are online There are lots of apps for your smart phoneThere are lots of apps for your smart phone or tablet that can help in posting to Socialor tablet that can help in posting to Social Media sitesMedia sites Social Media- Tools
- 33. Be sure to look at ways to keep people onBe sure to look at ways to keep people on your website longer with your teamyour website longer with your team Create some new pages that might beCreate some new pages that might be useful to potential membersuseful to potential members Involve willing members of your club inInvolve willing members of your club in creating pages that they’d find usefulcreating pages that they’d find useful Make if fun!Make if fun! Don’t Forget Your Website!
- 34. Consider working with other clubs in yourConsider working with other clubs in your area. You can create Toastmaster groups inarea. You can create Toastmaster groups in different geographical areasdifferent geographical areas Think about other search words that peopleThink about other search words that people might use and you can create groups withmight use and you can create groups with clubs in your area related to theseclubs in your area related to these Great way to get to know otherGreat way to get to know other Toastmasters in your area!Toastmasters in your area!
- 35. I’ve tried to give you some things to thinkI’ve tried to give you some things to think about when putting together your strategyabout when putting together your strategy (what Social Media sites)(what Social Media sites) I’ll put together more presentations later, soI’ll put together more presentations later, so stay tuned.stay tuned. Have fun!Have fun! Final Words!
- 36. Establishing Social MediaEstablishing Social Media profiles where the peopleprofiles where the people meeting your profile hangmeeting your profile hang out and providing usefulout and providing useful content…content… Will help you toWill help you to bring your club outbring your club out of the Stone Ageof the Stone Age and into the Digitaland into the Digital Age!Age!
- 37. Social Media Links Facebook http://www.facebook.com/ LinkedIn http://www.linkedin.com/ Pinterest http://pinterest.com/ Our Toastmasters Board http://pinterest.com/darrylheron/our-toastmasters/ Flickr https://www.flickr.com/
- 39. ...More on Darryl About.me http://about.me/darrylheron LinkedIn: http://de.linkedin.com/in/darrylheron/ Darryl Heron‘s presentations on SlideShare http://www.slideshare.net/darrylheron I‘m on Pinterest at: https://pinterest.com/darrylheron/ Email me: mailto:darrylheron@about.me
- 40. Contact me I have a few different email addresses but you can reach me at: darrylheron@about.me Feel free to contact me elsewhere in the online world (be sure to let me know how you found me) …
Notas do Editor
- “Back in the Stoneage” from: https://www.flickr.com/photos/practicalowl/3211070666 “A Great Day at Google HQ” from https://www.flickr.com/photos/95572727@N00/4323977677/
- You might have noticed that people tend to look for everything online now a days, which means that you want your club to be found easily in the top search engines. I don’t know the formula used by the different search engines, but I have noticed that they’re using more and more input from Social Media sites. If you enter someone’s name into a search engine there is a good chance that you’ll see a website along with entries for Facebook, LinkedIn, and so on.
- In addition to looking for everything on their computers, more and more people are searching on their smartphones and tablets, which adds another dynamic to things.
- Pictured above is the HPL Manual (Item 262 at the Toastmasters website)
- It isn’t necessary to do an HPL to set up or improve your club’s Social Media presence, but doing this as an HPL could be good for you and for your club.
- Is there a particular profile to your existing members? Is there a kind of profile of people that you’re trying to attract? Where can you find people meeting this profile in the real world and online? Think about some possible membership campaigns to reach people in the real world but this is outside the scope of this presentation.
- What talents to your members have? Think about what jobs they have, and what their interests are. Your club will be different than mine but we do have some members that will never do anything online, so don’t expect this. See how you can enlist people to help you with creating content.
- What Social Media sites do people meeting your club’s profile hang out at? You’ll want to create a presence in as many of these sites as makes sense for your club. You’ll want to come up with a high level idea of where you’d like to have profiles at and you’ll want to discuss and agree with your project team and any other stake holders you might think you should have buy in from.
- If Facebook were a country it would be the 3rd largest in the world, which is the biggerst reason why you might want to use it! Even as early as November 1st, 2010 Facebook would have been the 3rd largest country… http://socialmediatoday.com/don-bulmer/228567/if-facebook-were-country The Wall Street Journal reported that Facebook had over 1 billion users on October 4th… http://online.wsj.com/article/SB10000872396390443635404578036164027386112.html Chances are that you’re probably interested in reaching a group of people that are active on Facebook, so you probably want to be here.
- A normal public account has a limited number of “friends” that you can have. Many companies and celebrities have “fanpages” which doesn’t put a limit on the number of people that can follow you. A “group” allows can have various forms of permissions for possible members. You can have a Fanpage and a Group but this also means more work in administering them. Before deciding which one(s) you’d like, I suggest having a look around Facebook to see which would better suit your needs
- Facebook is always making changes that push the boundaries on privacy, so I can understand and respect if you don‘t wish to use it. Lots of people are fatigued with all of the status updates you get and requests for this and that. Think about what you‘d like to post, what you post should be valuable to members and potential members and not too often.
- They’re getting close to 400 ‘likes’, which is a lot more than I’ve seen for most clubs. You can find their Facebook page at: https://www.facebook.com/HighwayToastmasters
- They’ve created a lot of cute pictures with good quotes and they tie it into an upcoming meeting.
- They’re getting ‘likes’, ‘comments’, and ‘shares’, something we’d all like to see in Facebook and everywhere else that we have profiles.
- While the masses may be on Facebook, a lot of the people on Facebook won’t meet the profile of potential members of your club. LinkedIn is the 2nd largest Social Network and is the largest “Professional Social Netowork” Although there are some overlapping reasons why people use Facebook and LinkedIn, people tend to look professional networks as a way of developing their careers and more old-fashioned networking and meeting professional people.
- You can set up a Company Profile (or Organization) and/or a group, again take a look around and think about the work involved in keeping both of them up. In Germany, Austria, and Switzerland there are a lot of people using Zing, is there another “Professional” social network that you should think about being in beside LinkedIn where your potential members might be at?
- SlideShare was bought by LinkedIn, so they saw the potential of this site.
- With online material you’d ideally like to have a combination of viral activity (a lot of hits and views in a short period of time) with longevity. I once did a workshop with twenty some people and the presentation on SlideShare has been viewed by over 2000 people! People searching for various key words can find the presentations. Think about the impact that people in your club can make using this site.
- I have created presentations related to several speeches that I’ve given and they have been viewed by several times the number of people that were present when I gave the speeches. Now imagine if you and your club put presentations on SliceShare after speeches were given.
- They say a picture is worth a thousand words, maybe in today‘s world a picture is worth a million clicks! Pinterest is an up and coming social site that is getting a lot of press. In August 2012 the site had just under 25 million unique monthly visitors, passing Tumblr for the first time (reported at http://blog.compete.com/2012/10/10/pinterest-surpasses-tumblr-in-unique-visitors/). Within online pinboards people will “pin”, “repin” , and “comment” on infographics, pictures, videos, and you can even pin presentations from SlideShare. Pinterest symbol on corkboard: https://pinterest.com/pin/138556126006737034/
- This is one group pinboard that you might want to join. This group pinboard can be found at: http://pinterest.com/darrylheron/our-toastmasters/ The idea of this board is to share material interesting to Toastmaster members. There are nearly 30 members, over 100 things have been pinned and over 1300 people are following this board.
- We’ve created a Flickr group for my club and we try to take pictures at our various events. These pictures can then be embedded or linked to in all kinds of Social Media site, blogs, and websites. Flickr also has the “social” aspect to it. “flickr icon” from: http://www.wmo.int/images/icons/flickr-icon.jpg
- You should also consider that not everyone wants to have videos of their speeches online, so be sure to get permission before posting to YouTube. Creating videos with good sound quality and lighting can be a lot of work and editing can be very time consuming, so this is not necessarily a homerun. YouTube has made it very easy to embed videos, share videos, and a variety of other things that mean you can use videos and might not even really need or want your own channel.
- Wikipedia refers to Twitter as “Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called "tweets". https://en.wikipedia.org/wiki/Twitter
- Within many of the Social Media sites there will be some form of like, comment, and share, they might have different names but they‘ll sever similar funtions. All of these help to get traffic to your Social Media profiles and hopefully to your website. „Like Comment Share“ picture comes from: http://www.salfordelimchurch.org/the-internet-and-our-church/
- People love contest and surveys (within reason of course). Your members will probably have some famous (and not so famous) speeches that they’d recommend to potential members. Find ways to tap into their experiences and interests. Be creative.
- In Germany, most Germans don’t know the term “Toastmasters”, they’re more likely to search for “Rhetoric” (actually Rhetorik in German). There can be a lot of key words that you could use, especially when leveraging the effort of multiple clubs
- Facebook http://www.facebook.com/ LinkedIn http://www.linkedin.com/ Pinterest http://pinterest.com/ Our Toastmasters Board http://pinterest.com/darrylheron/our-toastmasters/ Flickr https://www.flickr.com/
- SlideShare http://www.slideshare.net/ Twitter https://twitter.com/ YouTube https://www.youtube.com/ HootSuite https://hootsuite.com/
- About.me http://about.me/darrylheron LinkedIn: http://de.linkedin.com/in/darrylheron/ Darryl Heron‘s presentations on SlideShare http://www.slideshare.net/darrylheron I‘m on Pinterest at: https://pinterest.com/darrylheron/ Email me: mailto:darrylheron@about.me