The Future of Advertising. WTF?

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David Armano

The future of advertising. Maybe.

Negócios

Hello. Logic + Emotion
David Armano
darmano.typepad.com
Sr. Partner, Dachis Corp
@armano
dachiscorporation.com

How should I know?
(I used to design websites)

Craig is the new David,
Goliath is in trouble.

With over thirty million new classified advertisements each month,
Craigslist is the leading classifieds service in any medium.
~Wikipedia

From Passive Consumption To Active Participation

100 people
100 blogs, twitter accounts,
facebook pages, etc. etc.

Everyone will have their 15
megabytes of micro-fame.

advertising agency, Crispin Porter + Bogusky,
“Our
said it was time to bring back the Rabbit name.”

Source: Wikipedia Complex-adaptive-system.jpg

adaptive behavior
(organizations + individuals)

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David Armano
Senior Partner, Dachis Corp // dachiscorporation.com
darmano.typepad.com // @armano

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The Future of Advertising. WTF?

1. ing. vertis Ad re of Futu The F? T W

2. Hello. Logic + Emotion David Armano darmano.typepad.com Sr. Partner, Dachis Corp @armano dachiscorporation.com

3. The future of advertising?

4. W…T...F

5. is going on?

6. How should I know? (I used to design websites)

10. But…

11. here. veryw e ns are he sig T

12.

13.

14. Agency models are broken.

15. assembly line

16. silos

17. production

18. pens. e hap g Chan

19. Craig is the new David, Goliath is in trouble.

20. With over thirty million new classified advertisements each month, Craigslist is the leading classifieds service in any medium. ~Wikipedia

21. From the makers of subservient chicken

22.

23. What? No Flash Microsite?

24.

25. The new copywriters & art directors?

26. Everybody

27. From Passive Consumption To Active Participation

28.

29. 100 people 100 blogs, twitter accounts, facebook pages, etc. etc.

30.

31. It’s the me-conomy, stupid

32.

33. Everyone will have their 15 megabytes of micro-fame.

34. Ok. Stay calm.

35.

36. Screw that.

37.

38. applications

39.

40. ideas

41. advertising agency, Crispin Porter + Bogusky, “Our said it was time to bring back the Rabbit name.”

42. interactions

43. …and micro-interactions

44. service

45.

46. conversations

47.

48. entertainment

49.

50. products

51.

52. goodwill

53.

54. community

55.

56. theatre

57.

58. The future of advertising?

59.

60. amiliar? m ore f ething Or som

61. Viral videos

62.

63. Don’t bet on it.

64.

65. a v io r . i s beh future The

66. Source: Wikipedia Complex-adaptive-system.jpg

67. adaptive behavior (organizations + individuals)

68. h r iv e . d a p t. T a v io r . A ce beh In flu e n

69.

70. h e a r ts ). s (a n d e m in d C hang

71.

72. FTW

73.

74. Thank You.

75. David Armano Senior Partner, Dachis Corp // dachiscorporation.com darmano.typepad.com // @armano tising. Adver f ture o The Fu F? WT

The Future of Advertising. WTF?

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