The future of advertising. Maybe.

1. ing.
vertis
Ad
re of
Futu
The
F?
T
W

2. Hello. Logic + Emotion
David Armano
darmano.typepad.com
Sr. Partner, Dachis Corp
@armano
dachiscorporation.com

3. The future of advertising?

4. W…T...F

5. is going on?

6. How should I know?
(I used to design websites)

10. But…

11. here.
veryw
e
ns are
he sig
T

14. Agency models are broken.

15. assembly line

16. silos

17. production

18. pens.
e hap
g
Chan

19. Craig is the new David,
Goliath is in trouble.

20. With over thirty million new classified advertisements each month,
Craigslist is the leading classifieds service in any medium.
~Wikipedia

21. From the makers of
subservient chicken

23. What? No Flash Microsite?

25. The new copywriters &
art directors?

26. Everybody

27. From Passive Consumption To Active Participation

29. 100 people
100 blogs, twitter accounts,
facebook pages, etc. etc.

31. It’s the me-conomy, stupid

33. Everyone will have their 15
megabytes of micro-fame.

34. Ok. Stay calm.

36. Screw that.

38. applications

40. ideas

41. advertising agency, Crispin Porter + Bogusky,
“Our
said it was time to bring back the Rabbit name.”

42. interactions

43. …and micro-interactions

44. service

46. conversations

48. entertainment

50. products

52. goodwill

54. community

56. theatre

58. The future of advertising?

60. amiliar?
m ore f
ething
Or som

61. Viral videos

63. Don’t bet on it.

65. a v io r .
i s beh
future
The

66. Source: Wikipedia Complex-adaptive-system.jpg

67. adaptive behavior
(organizations + individuals)

68. h r iv e .
d a p t. T
a v io r . A
ce beh
In flu e n

70. h e a r ts ).
s (a n d
e m in d
C hang

72. FTW

74. Thank You.

75. David Armano
Senior Partner, Dachis Corp // dachiscorporation.com
darmano.typepad.com // @armano
tising.
Adver
f
ture o
The Fu
F?
WT