Come realizzare una strategia efficace di Visual Storytelling per il turismo attraverso video emozionali

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4 gostaram•2,096 visualizações

Le slide di Mikaela Bandini (http://www.viaggidiarchitettura.it/azienda/about/mikaela-bandini-profilo/) presentate alla BTO 2011 e realizzate per Tech Fanpage: http://tech.fanpage.it/come-fare-video-emozionali-per-promuovere-il-turismo-il-caso-digital-diary/

Turismo Diversão e humor

Shout out loud?

By Jerry Ting

mercoledì 14 dicembre 2011

Shout different?

By Jerry Ting

mercoledì 14 dicembre 2011

Let others shout?

By Damian Davalos

mercoledì 14 dicembre 2011

Shout together?

mercoledì 14 dicembre 2011

But who
will hear you?

By Nikographer [Jon]

mercoledì 14 dicembre 2011

How to stand out?

mercoledì 14 dicembre 2011

38% of total travel
sales occur online,
compared with 6% for
retail

90% of the major
travel brands report
that social media was
a top destination site

The average online
consumer visits 20
sites before making a
Source: travel purchase
Travolution
Oct 2011

mercoledì 14 dicembre 2011

Get your online infrastructure sorted.
Share. Network. Communicate.

mercoledì 14 dicembre 2011

Give people a reason to come and visit your destination.
Show them real life experiences, relationships, things that
they can relate to.

mercoledì 14 dicembre 2011

66% are inﬂuenced by user reviews

mercoledì 14 dicembre 2011

Why Stories Work

mercoledì 14 dicembre 2011

They engage people,
bring understanding

They can evolve

mercoledì 14 dicembre 2011

..trigger
emotion,
curiosity,
empathy

mercoledì 14 dicembre 2011

..have a theme, plot, characters, action

..and when
meaningful,
they are memorable
mercoledì 14 dicembre 2011

When stories work?

Simple Idea
Unexpectedness
Concreteness
Credibility
Emotion
Story

Source:
Made to Stick
Chip and Dan Heath

mercoledì 14 dicembre 2011

Multi Region
Level

People

Interests

Experiences

mercoledì 14 dicembre 2011

Get wired.
Use the WOW effect for stories
Visualize and Digitalize them
Engage your storytellers
Link and Work together
Look further than your front gate

mercoledì 14 dicembre 2011

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Come realizzare una strategia efficace di Visual Storytelling per il turismo attraverso video emozionali

1. Shout out loud? By Jerry Ting mercoledì 14 dicembre 2011

2. Shout different? By Jerry Ting mercoledì 14 dicembre 2011

3. Let others shout? By Damian Davalos mercoledì 14 dicembre 2011

4. Shout together? mercoledì 14 dicembre 2011

5. But who will hear you? By Nikographer [Jon] mercoledì 14 dicembre 2011

6. How to stand out? mercoledì 14 dicembre 2011

7. 38% of total travel sales occur online, compared with 6% for retail 90% of the major travel brands report that social media was a top destination site The average online consumer visits 20 sites before making a Source: travel purchase Travolution Oct 2011 mercoledì 14 dicembre 2011

8. Get your online infrastructure sorted. Share. Network. Communicate. mercoledì 14 dicembre 2011

9. Give people a reason to come and visit your destination. Show them real life experiences, relationships, things that they can relate to. mercoledì 14 dicembre 2011

10. 66% are inﬂuenced by user reviews mercoledì 14 dicembre 2011

11. Why Stories Work mercoledì 14 dicembre 2011

12. They engage people, bring understanding They can evolve mercoledì 14 dicembre 2011

13. ..trigger emotion, curiosity, empathy mercoledì 14 dicembre 2011

14. ..have a theme, plot, characters, action ..and when meaningful, they are memorable mercoledì 14 dicembre 2011

15. When stories work? Simple Idea Unexpectedness Concreteness Credibility Emotion Story Source: Made to Stick Chip and Dan Heath mercoledì 14 dicembre 2011

16. Multi Region Level People Interests Experiences mercoledì 14 dicembre 2011

17. Get wired. Use the WOW effect for stories Visualize and Digitalize them Engage your storytellers Link and Work together Look further than your front gate mercoledì 14 dicembre 2011

Come realizzare una strategia efficace di Visual Storytelling per il turismo attraverso video emozionali

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Come realizzare una strategia efficace di Visual Storytelling per il turismo attraverso video emozionali