WRJ: Social Media for Community Building

1. WRJ Social Media Community Building Lisa Colton See3 Communications / Darim Online @darimonline lisa@darimonline.org

4. Traditional Mindset: Hub & Spokes

5. Network Mindset “connect and collaborate” rather than “command and control”

6. 5 New Rules of the Game ATTENTION LISTEN BE REAL DEEPEN ADD VALUE

7. #1 THIS IS AN ATTENTION ECONOMY

8. CHANNEL YOUR BEST HOSTING SKILLS. WHAT’S IMPORTANT?

9. WHERE & HOW TO LISTEN

10. Litmus Test • • • • How many people are posting? How many people are commenting? What’s the culture of engagement? Are you making statements or asking questions?

11. #4: BE REAL

13. DON’T BE A BULLHORN

14. #4: DEEPEN Temple Beth Abraham in Tarrytown, NY

15. Ask Questions! Congregation Beth Israel, San Diego

16. INVITE DEEPER CONNECTION BUILD A CULTURE

17. #5: ADD VALUE 12:1 ratio

18. CONTENT CURATION is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.

20. WHAT CAN YOU BE CURATING?

21. SOCIAL FUNDRAISING

23. RAZOO, CROWDRISE, ETC.

25. Q&A SHARING YOUR EXPERIENCE

WRJ: Social Media for Community Building

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WRJ: Social Media for Community Building