St Louis 2 - Tools

Get Schooled in the Tools How they work, what they’re good for Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170

Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Traditional Media Brand in control One way / Deliver msg Repeat message Focused on the brand Educating Org creates content Social Media Audience in control Two way / Conversation Adapt the message Focused on the audience Influencing, Involving User and co-created content How are you adapting?

[object Object],Source: Flickr user andyadontstop

[object Object],[object Object],[object Object],Temple Israel, Memphis Facebook Page

[object Object],www.facebook.com/templeisrael Take advantage of tools Participation

[object Object],[object Object],[object Object],Temple Sinai, Oakland, CA

[object Object],Keywords Influencers Staffing Who’s talking about you? Who’s talking about your field? What’s most important to your audience? Breadth, Depth, Reach Are you on their radar? What will they pass on? Who is listening? How do they respond? What are they learning? How do they pass on info?

#1 Social media is continuing to evolve. Fast. ENGAGING

[object Object],[object Object],[object Object],Unofficial Outposts

[object Object],[object Object],[object Object],Social Content is Social Capital

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Invite User Generated Content

[object Object],Use Your Outposts!

[object Object],[object Object],[object Object],[object Object],A Platform for Self-Organizing #tweetsgiving is mission centric. Organically grows. Donations follow.

[object Object],[object Object],[object Object],Generate Buzz

[object Object],[object Object],[object Object],[object Object],Lead Up To Events or Campaigns Source: Edelman

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use Multiple Channels Beth Kanter is 53

Community Building Put links on web site, in email signatures, on contact us page

Community Building Make connections, focus on community, not institution

Review of 5 Stages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

St Louis 2 - Tools

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (17)

Destaque

Destaque (6)

Semelhante a St Louis 2 - Tools

Semelhante a St Louis 2 - Tools (20)

Mais de Lisa Colton

Mais de Lisa Colton (20)

Último

Último (20)

St Louis 2 - Tools