Social Giving webinar presented by Darim Online.

1. $$ Social Giving $$
How Social Media is Changing the Rules
of Fundraising On- and Off-Line
Presented by Lisa Colton,
Founder & President
Darim Online
Lisa@darimonline.org
434.977.1170
This webinar series developed
with generous support from

2. HOW DO WE GIVE?

3. • More Often
More Online
•
• Less per Donation
More Spontaneous
•

4. Peer to Peer is Powerful

5. Peer to Peer is Powerful
From Blackbaud study, 2011: http://bit.ly/x93pei

6. Make Your
Fundraising
Social!

7. Social and Meaningful

8. What’s Changed?
From Blackbaud study, 2011: http://www.netwitsthinktank.com/wp-content/uploads/2011/10/multichannel-giving-by-blackbaud.jpg

9. What’s Changed?
From Blackbaud study, 2011: http://bit.ly/x93pei

10. Who’s Giving?
From Blackbaud study, 2011: http://www.netwitsthinktank.com/wp-content/uploads/2011/10/multichannel-giving-by-blackbaud.jpg

11. Giving
Through
Social Media

12. Social Giving Tools &
Platforms:
Applications/Exa Platforms amplified
mples within a by social media
social media tool: tools:
Causes Razoo
FirstGiving Crowdrise
Help Attack DonorsChoose
Eternal Hora Kickstarter

13. Facebook Causes
Application

15. http://eternalhora.com/

21. Holly Ross, Executive Director
Nonprofit Technology Network:
“Social media does not
raise money,
people raise money.”

22. Take Aways
• Develop your social media spaces &
network relationships before a campaign
• Design campaigns with social content or
elements
• Leverage networks of your fans and
supporters
• Make it easy to find, and easy to act
• Know that behavior (and tools) are
changing regularly.