Naase 2010

The Commandments of Social Media: Facebook, Twitter and Social Media’s Implications for the Synagogues Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170

[object Object],Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Source: Flickr user andyadontstop

[object Object],www.facebook.com/templeisrael Take advantage of tools Participation

[object Object],[object Object],[object Object],Temple Israel, Memphis Facebook Page

[object Object],[object Object],[object Object],Temple Sinai, Oakland, CA

[object Object],[object Object],[object Object],Ambient Awareness

#1 Social media is continuing to evolve. Fast. ENGAGING with TWITTER

Voice: Sixth & I Synagogue in DC

[object Object],[object Object],Social Means: Make It Human

[object Object],[object Object],[object Object],Social Content is Social Capital

[object Object],[object Object],[object Object],[object Object],[object Object],Beth Israel, VA: Preschool Blog

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Invite User Generated Content

[object Object],[object Object],[object Object],Unofficial Outposts

[object Object],Success of the tool is if it helps you achieve your goals. Thus, critical to know your goals and then determine which tool(s) to used in which ways.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thinking Strategically: POST

Community Building Source: Flickr user JYRO

Community Building Source: Flickr user Rick Neves

Community Building Source: Flickr user divemasterking2000

[object Object],[object Object],[object Object],[object Object],FINAL THOUGHTS

Naase 2010

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Naase 2010