From the May, 2014 conference in Chicago

1. Technology Skills for
Jewish Professionals
Lisa Colton
Chief Learning Officer
See3 Communications
@lisacolton lisa@see3.com

3. Traditional Mindset: Hub & Spokes

5. Characteristics of Social Media
• Participatory: It blurs the line between producer and
consumer, media and audience.
• Open and Democratic: It encourages comments,
voting and sharing of information. For this reason it is
seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation
rather than one-directional broadcast. Is personal,
specific, and engaging.
• Communal: Supports formation, growth & strength of
communities around a particular shared interest.
• Connected: Thrives on being connected, rather than
being territorial and proprietary.

6. Attention Economy
Be Social
Add Value
Be Real
Strengthen the Network

7. #1 THIS IS AN ATTENTION ECONOMY

8. #2: Be Social
Temple Israel, Memphis Facebook Page

9. #2: BE SOCIAL!
Bring Your Social Skills!

10. Social Skills: Tag People

11. #3:
ADD
VALUE

12. • Social Capital is the value
of connections between
and among nodes in social
networks.
• Content should be
newsworthy, unique,
controversial, timely
immediately useful and/or
funny.
• 12:1 ratio of adding value.
SOCIAL CONTENT
IS SOCIAL CAPITAL

13. #4: BE REAL

14. Make it
Personal

15. #5: Improve The Health of the Network

16. Facebook Groups: JEDLAB

17. Facebook Groups: Darim Educators

18. Twitter: #JED21

19. John Fitch’s Steam Engine

20. John Fitch’s Steam Engine

22. TIPS
1. Stay nimble – change is the name of the
game. Experiment, observe, and refine.
Repeat.
2. Know your goals so you can use social
media to achieve them, and know if
you’re succeeding.
3. Address your whole culture, not just
marketing & communications.
4. It’s a contact sport!

23. Be Generous