The document provides tips and strategies for creating engaging Facebook pages that build networks and connections between people. It emphasizes focusing content on shared values and human insights rather than being overly organization-focused. The key aspects covered include understanding engagement metrics, designing for social sharing, adding personality to content, connecting goals to strategies, and setting up optimal page details like the cover photo, profile picture, and username. The overall goal discussed is using purposeful storytelling and shareable content to engage more people and translate that engagement beyond social media platforms.

1. Pages That Rock

2. TODAY’S PLAN
• Network Mindset
• Engagement is Key
• Purposeful Storytelling
• Tachlis Tips
• Metrics

3. Traditional Mindset: Hub & Spokes

5. Sweet Spot For Engagement

6. Why Engagement?
1. Like vs. Comment vs. Share
2. Algorithm: Be seen!
3. Opportunity for your listening
4. Connect people to one another
5. Build energy and enthusiasm
that translates off line as well.

7. Make it
Personal

8. Add Personality and Energy

9. CREATE SHAREABLE CONTENT
Hint: often about shared values and human insight, not org-focused.

10. Schools, People, or Mission?
Even if this isn’t
your student,
how can you
capitalize on
curating content
that is in
alignment with
your mission,
vision and
values?

11. Design For Social

13. Connect Goals and Strategy
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Who are you seeking to engage more deeply?
What do they care about?
What will they share or act on?
What content do you need to create?
How will you earn their attention and
participation?
• How will you know if it’s working?
LAY GROUNDWORK NOW FOR FUNDRAISING CAMPAIGN!

14. TACHLIS
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Cover Photo
Profile Pic/Logo
Name and description
Username for your page
Ratings!
Page vs. Profile

17. Description
Remember: Who is your
audience? What do they
need to know, feel and
understand?

18. Username
www.facebook.com/username

19. New:
Ratings

20. Page vs. Profile
ORGANIZATION
•
•
•
•
PERSON
Terms of Use
Culture / Social Norms
Converting
Transitioning

21. Metrics 101
Likes -> Reach -> Engagement ->
Action/Impact
Likes < Reach
Reach < Engagement

22. Engagement
Algorithm
Cause/effect of strategies
Illuminates where to focus e.g.
converting LIKES to COMMENTS
What’s your goal?

23. Reach vs Engagement
Reach = shown to X people
Engagement = interacted with it.

24. Demographics
Where do you need to build? Who do you need to engage? What’s coming naturally?

25. Q&A / Sharing!