Beren Academy, Knoxville JDS, Charlotte JDS and Denver Academy of Torah present.

1. Sharefest #1
December 3, 2012

2. Our Presenters
• Charlotte Jewish Day School
• Denver Academy of Torah
• Robert M. Beren Academy
• Stanford Eisenberg Knoxville Jewish Day School

3. Empowering Our
Yentas
Looking to our social media mavens
to spread the word!

4. Identifying Our Yentas

5. What Makes a Good Yenta?
• Active on Facebook
• Connected to members of the community
• Respected in the community
• Connected to CJDS in an emotionally
positive way
• Willing to take on the job!

6. Embracing the Yenta is a Multistep Process
1. Recognizing that each is unique, determine the best
way to reach each Yenta.
2. Reach out in person or by phone to explain the
mission of our social media campaign and to explain
how their participation will make a difference.
3. Encourage them to be conversational
4. Offer to send quick email reminders if specific posts
might be important for their area of authority.
5. Follow-up. Don’t assume everything will go as you
plan.

7. What does it look like?

11. Unbreaking the
Broken Telephone
The Denver Academy of Torah Social Media Academy
S

12. Social Media Tools

13. When, Where, and How?
Information here about the use and abuse of
social media.
Differentiation of social media, e mail,
phone, in person communications
How people use social media in personal
lives and intro to being our “telephones”

14. Facebook Basics
In thinking about the “hook” to get people to come to the conference –
we would like to offer them some ideas and ways to further their
personal use of Facebook. Information on privacy settings, liking
companies, and ways to improve personal use.
The thought is by using these tools for personal use, people will then
feel more comfortable to be our “telephones” using the tools we have
helped them learn.

15. Telephone: Facebook
Information on how to use Facebook to help get information out
about us.

16. Twitter
Twitter Basics
Many parents may not yet be on Twitter so helping them create an
account and learn how to follow others, etc.

17. To Tweet or Not to Tweet
Retweeting. Hashtags, etc.
Using Twitter to promote the school

18. LinkedIn Basics
LinkedIn Basics
Many parents may not yet be on LinkedIn so helping them create an
account and learn how to follow others, etc.
This is the only forum with which we are debating use. Perhaps
Pinterest instead?

19. Telephone: LinkedIn
LinkedIn to help promote the school

20. YouTube
Privacy settings, YouTube Channels, finding “good” video, etc.
Many people may need help creating a YouTube account.

21. Telephone: YouTube
Sharing videos
Finding our private videos and knowing how to share them
Using YouTube to share information and happenings at the school

22. Phase 1: Facebook

23. We had 236 likes on our existing Facebook page.
We have become better in recent months about posting,
but realized our great content wasn’t reaching as broad
an audience as we would like.
How do we increase our likes?

24. We had an extremely successful post during
the Israel crisis that really got people
motivated to like and share.

27. 301 people saw the post
14 comments
Reached 2,866 people
Was this a perfect storm, or can we recreate this
success?

30. This “stunt” brought us 18 new likes.
People were buzzing about it for a day.
We also experimented with the time of day, sending out
the email to the community at night – around 10 pm –
probably a little late.

33. The student trivia post brought us 10 new likes.
Not quite as compelling – what motivates
people to interact?

34. Jack Lew, White House Chief of Staff, with RMBA students
from 2000

35. What is the best way to “use” this photo?
Ask RMBA alum to tag their friends?
Should we make it a trivia question that people have to go
to Facebook to find out the answer?

36. Goal:
To cross reference different mediums to increase
social media awareness and reach.

37. Wednesday:
Sunday:
Songs/Videos
Recipes
- Maccabeats
- Get from locals
- Aish.com and
- Traditional Friday:
Tuesday: chabad.org
foods to bring Local Resources
Informational great kids
to your holiday - Post pictures of your
- Heavier videos
party menorah –here’s
- Resources e.g. Information - Hannukah Bests menorahs we’ll be
– websites, from Jon lighting share yours!
shikse.com
dates, times Stewart Show - Good ideas for
- Video or Thursday: Chanukah Presents
Monday: audio of Local Resources - Games you can play
Resources blessings - Local places to buy
- Fun and light Chanukah stuff .
- How to explain Chanukah supply
chanukah to sightings: target, bed
others bath and beyond,
- Your funniest party city
- Local Community
holiday
Events
moment

38. Chanukah begins December 8th at night fall.
Catherine Dodel Target always has the cutest
That's only two and a half weeks away!
Chanukah stuff :)I was in Bed Bath and Beyond Have you started thinking about Chanukah plans yet?
yesterday and didn't see anything.
November 15 at 9:37pm · 1
Jeff Gubitz Temple and Heska Amuna have a
full array of goods.
Informational
November 15 at 9:46pm · 1 with pic from
Marian Jay HA has all sorts of stuff out in the
lobby and Judaica Shop. school
November 15 at 9:52pm · 1
Miriam Esther Wilhelm Jeff and Marian what
are gift shop hours? Would love to share
November 15 at 9:54pm via mobile
Monica Goltzman Berman Joanna had some a
few years back.
Humor November 15 at 10:14pm via mobile · 1
Jeff Gubitz Sunday mornings
It's Cyber Monday and Chanukah is November 15 at 10:48pm via mobile · 1
less than two weeks away. Any Cheri Pollack Temple Beth El is having a
Bazaar on Dec. 2nd. I donated lots of
great deals or Chanukah gifts we
Chanukah stuff. Hope someone will enjoy!!
should know about? November 15 at 11:05pm · 2
Cute personalized gifts Miriam Esther Wilhelm Monica let me know if
fromhttp://www.helloeverywear.c you see it again there this year. Never knew
om/Hannukah_c_86.html they had....Cheri thanks for the info Chanukah
bazaar with stuff from Cheri sounds awesome! First Sighting of Chanukah Items in Knoxville!
Relative of school supporter’s November 16 at 12:47am via mobile Target on Ray Mears Blvd.
website with cute fun Chanukah Shelley Mangold Thanks M.E. what a great Let us know where else Chanukah items are available
idea for posting where to get Judaica now or locally!
gifts
anytime of the year!
November 16 at 1:31pm · 1
Response to
showcasing local
resources

39. QUESTIONS
DISCUSSION