Miriam Brosseau presents 5th in a 5 part series on maturing your social media practice, for synagogues funded by UJA-Federation of New York

1. Ignite, Engage, Connect:
An Intro to Crowdfunding
Presented by Miriam Brosseau
Director of Engagement,
See3 Communications

2. Moving from Hub &
Spokes
to Network Design

3. Presentation
today from
Miriam Brosseau
Director of Engagement, See3
Communications
Program Director, ELI Talks

4. Why did
you give?

5. Crowdfunding: the practice of funding a project or
venture by many small amounts of money
from a large number of people,
typically via the internet.

6. Crowdfunding by the Numbers

7. Most Projects...Fail.
Kickstarter’s success rate across the
platform is about 37%.
9/10 IndieGoGo projects fail.
The biggest mistake?
Assuming the platform will
do the work for you.

8. Is your project ripe for crowdfunding?
➔ Tangible
➔ Time-Bound
➔ True

12. PLAN Your
Campaign
http://tech.co/top-8-ways-ensure-crowdfunding-campaign-hit-2014-10a
What is the story you’re telling?
Who is in your network of
supporters? How and where will
you engage them?
Who is in charge of what aspects
of the campaign?
What are the rewards/perks you’
ll offer?
“If you don’t know who is funding you on
day one, don’t launch.”
- Slava Rubin, CEO of IndieGoGo

13. Build the
Network
Before You
Need It
http://www.ipdigit.eu/2014/05/crowdfunding-giving-rewards-or-sharing-profits/

15. Choosing Your Platform
● Do you keep what you raise?
● Easy to use? Customer support?
● Unique tools? (i.e. ticket sales for event
integration)
● Customization?
● Restrictions?
From Grantspace.org

16. ● Hosts only Jewish
projects
● Dedicated
campaign “point
person”
● 70% campaign
success rate

17. ● Runs only 24-hour campaigns ● ID 3 “matchers” for every campaign
● 100% success rate

18. How Much to Raise?
Set a campaign budget, including:
- Marketing and administrative
expenses
- Rewards fulfillment
- Platform fees
- Add 10% contingency
The lower the goal you set, the more likely you are
to hit it. Start small and have a “stretch” goal!

19. Goals are More than Money

20. 6 Crowdfunding Mistakes...
1. Nobody knows who you are.
2. No one can tell what you’re talking about.
3. Nothing sets you apart from the competition.
4. You fail to ignite, engage, or connect.
5. You don’t maintain contact with supporters.
6. You’re greedy/clueless about goals.
- adapted from Mashable
- http://mashable.com/2012/05/25/crowdfunding-mistakes/

21. Set Yourself Up for Success
● Research other crowdfunding
campaigns, invest in a few
● Start early, start with “why”
● Focus on what’s in it for the
supporters- & say thank you
● Break “surface tension” -
have 30% of your funding
raised BEFORE you even
launch

22. Keep in touch!
miriam@see3.com
@miriamjayne