Presentation on Facebook basics at live events in Westchester and on Long Island as part of the UJA Social Media Boot Camp for synagogues. April/May 2012
3. About Facebook
• Launched in 2004 on campuses
• Currently 845 million users
• Most users = age 18 – 40; Fastest growing
demographic = women age 55-65
• Average user has about 130 friends
• The average Facebook user spends 20 minutes
per visit
• Photos, videos, links are prominent.
16. Strong Relationships = Stronger Community
2 kinds of connections: Bridging and Bonding
Bridging: establishing
connections between
communities.
Implications:
-Outreach
-Fundraising
-Marketing
-Impact
-Access to resources
Bonding: Strengthening the ties within a defined
community by increasing the connections among
and between all members, and the social capital Examples?
exchanged.
Black lines: existing bonds. Orange lines: new bonds
17. Tagging is a great way to
increase BRIDGING and
BONDING
Connections happen within the posts
And in the comments!
18. People, Not Technology
This is all about seeing
each other as real
people. Increasing
transparency, connection,
and knowledge about
each other.
An important moment of
friendship you’ve had on
Facebook?
Notas do Editor
Hands-on:Everyone: Take a look at the whole page. What do you see? How does it differ from the screen of the person sitting next to you? Where is the advertising, and where is the user-generated content?Novice: Search for two things you like (bands, movies, celebrities) and “like” them. Then go back and check out the feed.Intermediate: Switch the “sort” from “top stories” to “most recent.” How does it change what you see? (2 seconds on EdgeRank.)
Hands-on: visit a few of your friends’ public profiles. What banner image did they choose? Profile pic? How are they presenting/representing themselves?
Hands-on: “like” the Federation page. Intermediate: “Share” the picture. Note that it can be shared to your own page, someone else’s, etc.
Hands-on: introduce (or just say hello) to two people by tagging them in a post. If you aren’t yet friends with anyone, tag the UJA Fed page in a post.