1. Strengthening and Leveraging
Networks to Expand Your
Audience
Lisa Colton
Chief Learning Officer
See3 Communications / Darim Online
lisa@see3.com
@lisacolton @darimonline

4. Our Plan
• Our Landscape: Attention Economy
• Network Basics
• Network Weaving
• 3 Strategies to Reach from the Core
to the Periphery

5. THIS IS AN ATTENTION ECONOMY

6. NETWORK BASICS

7. Definitions
Nodes: entities in a network, usually individuals.
Periphery: Outer part of a network, individuals who are only
connected to the core through one or two people.
Core: center of a network with denser ties. Though most
don’t know all others, they can access through direct
connections.
Hubs: People who are well connected to others.
Clusters: Sets of individuals who are similar in some way, and
tend to interact frequently. Often have own jargon, practice,
culture, etc.

8. NETWORK WEAVERS
A Network Weaver is someone who is
aware of the networks around them and
explicitly works to make them healthier
(more inclusive, bridging divides).
Network Weavers do this by connecting June Holley
people strategically where there’s potential
for mutual benefit, helping people identify
their passions, and serving as a catalyst for
self-organizing groups.

9. Roles of Network Weaving
Connector
Catalyst Facilitator
Builds trust, makes connections, Convene people to grow
gets network building started more explicit and focused
network
Coordinator Guardian
Help coordinate Identify needs, set up
self-organized projects systems, offers support
Who leads these responsibilities in your organization?

10. 1. Value earns
attention
2. Focus on shareable
content
3. Design social into
programs

11. 1. VALUE EARNS ATTENTION

12. Value Added Examples

13. 2. Focus on Shareable Content

14. Create Content The Others Can Use

15. In Your
Spaces

16. And In Other’s

17. Design Social
Into Programs
• Create hashtags
for events
• Use in promotion
and announce at
live program.

18. QR Codes
• Connects paper to
online, via the
phone’s camera
scanning the code.
• The QR code must be
easier, faster, and
more interesting than
typing a URL into your
phone’s web browser.

19. Design Engagement into the Curriculum

20. Location Based Services
Examples:
Foursquare
Gowalla
Facebook Places
Geocaching
SCVNGR
Facebook’s new
Graph Search
makes this VERY
important.

21. LBS Connects to Social Web
Twitter
Facebook
And leverages
networks to
build your
brand

22. Pinterest: Uber Shareable