2. My name is Darien Harris and I am a problem solver.
I have solved problems for many notable brands across Africa,
the Middle East and Europe. I believe in creating memorable
brands. To do this I believe that you first need to create a strong
strategic foundation to understand the brand. From here, the magic
meets the logic, and I try to create something that will steal
a piece of the audiences mind.
What I offer you is an award winning design specialist with over
nine years of branding and design experience who believes in
communicating through simple, beautiful and ultimately effective
design solutions.
With the above in mind I would appreciate an opportunity to
discuss how my experience best meets your needs and how we can
work together.
3. Clients that I have worked with.
Emaar, InterContinental Hotel Group, Dubai Festival City,
Crowne Plaza, Hircon, White, International Cricket Council,
Yum, Bateel, Aquation, Bank PHB, Barloworld, BP, Castrol, Cell C,
Cotlands, Dixon, Eunicell, Exxaro, FNB, Globacom, Wrigley, Investec,
La Casa Re, Mercantile Bank, Moneygram, N.able, Edcon, Peermont
Global, Southern Sun, Powertech, Prudential, Rand Merchant Bank,
Sandton City, Singita, Standard Bank, Wesbank, Steinhoff, Nedbank,
Commerzbank, Jefferies Investment Bank, Abu Dhabi Book Fair,
Kitab, Nedbank, Conoil, Hiranandani, ETB Bank, Anglogold Ashanti,
Clicks, Human Minds, Design Indaba, Sanga Films, PGA, Momentum,
Mauritius National Lottery, FOTAC, Dolphin Energy, Brookfield
Multiplex, Dubai Precast, Equitrans, Oger Emirates, International
School of Kabul...
4. DIXON is a South African battery
manufacturer. The project scope
included strategy, identity design,
print campaign and signage. The big
idea being ‘Positive and negative’.
Winner, Corporate Identity
2007 Graphis Design Annual, USA
5. DIXON is a South African battery
manufacturer. The project scope
included strategy, identity design,
print campaign and signage. The big
idea being ‘Positive and negative’.
Winner, Corporate Identity
2007 Graphis Design Annual, USA
6. BRAND THE BELOVED COUNTRY
was a project to brand the country
of South Africa. The project scope
included strategy, identity design,
a print campaign and signage.
The big idea being ‘Freedom’.
7. CASTROL is a global oil brand.
The project scope included the
development of a global user manual
which included all of their products.
The big idea being ‘Mad about oil’.
Brand Signature already in existence.
8. GLO is Nigeria’s second
telecommunications provider.
The project scope included strategy,
identity design, print campaign
signage, kiosk’s, interiors and brand
guidelines. The big idea being
‘Glo with pride’.
Brand Signature already in existence.
9. Agbami Darego
winner of miss world 2002
the colourful tribes from the north
GLO is Nigeria’s second
telecommunications provider.
The project scope included strategy,
identity design, print campaign
signage, kiosk’s, interiors and brand
guidelines. The big idea being
‘Glo with pride’.
10. HKLM is a leading global branding
and design agency. The project
scope included a 200 page company
brochure. The big idea being
‘Surprised? Confused?’.
11. HKLM is a leading global branding
and design agency. The project
scope included a 200 page company
brochure. The big idea being
‘Thinking’.
Brand Signature already in existence.
12. BE CONNECTED_TO DUBAI
COMING SOON
THE JUNCTION is a development
by Emaar, the largest developer in
the Middle East. The project scope
included naming, strategy, identity,
brochures, floorplans and advertising.
The big idea being ‘Be connected’.
13. LA CASA RE is an Austrian property
consisting of a cafe, pharmacy,
spa and sports doctor. The project
scope included strategy, identity
and signage. The big idea being ‘The
local mythical dragon and indigenous
Alpine Rose’.
Published, Corporate Identity
2006 Logo Lounge Annual, USA
14. MOMENTUM is a Southern African
investment firm. The project scope
included strategy and brochureware.
The big idea being ‘Momentum’.
Brand Signature already in existence.
15. FIND YOUR FIT
Regular Bootleg Bootleg
Whiskered These authentic Whiskered These authentic Whiskered These authentic
denims have been whiskered for denims have been whiskered for denims have been whiskered for
effect. It is likely that the effect effect. It is likely that the effect effect. It is likely that the effect
will continue as you wash this will continue as you wash this will continue as you wash this
NETWORK is a denim brand under the product. This is not a fault of the product. This is not a fault of the product. This is not a fault of the
product, but is part of the design. product, but is part of the design. product, but is part of the design.
Edcon umbrella, South Africa’s largest Enjoy wearing your network’s. Enjoy wearing your network’s. Enjoy wearing your network’s.
clothing group. The project scope
included strategy, identity design, an
in-store campign and clothing tags.
The big idea being ‘Authentic denim’.
16. po box 49776 dubai uae
telephone +971 (50)453 3079 fax +971 (50)453 3079
email info@edamame.com web www.edamame.com
konnichiwahello
tom meyer
po box 49776 dubai uae
telephone +971 (50)453 3079 fax +971 (50)453 3079
mobile +971 (50)453 3079 email tmeyer@edamame.com
www.edamame.com
konnichiwahello
EDAMAME is a Japanese restaurant
in the Intercontinental Hotel Group.
The project scope included strategy,
identity design, menu’s and signage.
The big idea being ‘Contemporary
hashibakochopsticks
Japanese’.
17. POWERTECH is South Africa’s leading
electrical engineering company. The
project scope included strategy, brand
architecture, identity design, website,
signage and brand guidelines. The big
idea being ‘Visionary’.
18. SANDTON CITY is South Africa’s
premier shopping experience. The
project scope included an advertising
campaign. The big idea being ‘Stylish
shopping with a twist’.
Brand Signature already in existence.
19. sanga films
po box 2238, northcliff 2115, johannesburg, south africa
cell +27 (0)82 653 3660 www.sangafilms.com
sanga films
po box 2238, northcliff 2115, johannesburg, south africa
cell +27 (0)82 653 3660 www.sangafilms.com
SANGA FILMS is a South African
boutique film house, the name is
a breed of bull. The project scope
included strategy, identity design,
DVD’s and signage. The big idea
being ‘Taurus’.
20. “X-Rays will prove “Television won’t last.
to be a hoax” “Space travel is bunk” It’s a flash in the pan”
- Sir Harold Spencer Jones, Astronomer-Royal of the UK, 1957.
- Lord Kelvin, British mathematician and physicist, 1895. - Mary Somerville, radio pioneer, 1948.
It’s a good thing Lord Kelvin’s prediction proved to be wrong. Imagine where healthcare would be today, It’s a good thing Lord Kelvin’s prediction proved to be wrong. Imagine where healthcare would be today, It’s a good thing Lord Kelvin’s prediction proved to be wrong. Imagine where healthcare would be today,
without the power and innovation of the x-ray? without the power and innovation of the x-ray? without the power and innovation of the x-ray?
We’re predicting that people will look back and laugh at the old-fashioned idea that pure, crystal-clear We’re predicting that people will look back and laugh at the old-fashioned idea that pure, crystal-clear We’re predicting that people will look back and laugh at the old-fashioned idea that pure, crystal-clear
water couldn’t be produced from thin air. Because it is possible. We’re doing it. water couldn’t be produced from thin air. Because it is possible. We’re doing it. water couldn’t be produced from thin air. Because it is possible. We’re doing it.
AQUATION is a water products Call 0860 AirH20 (0860 247426) or visit www.aquation.co.za for information on this and other
unique water solutions from aquation.
Call 0860 AirH20 (0860 247426) or visit www.aquation.co.za for information on this and other
unique water solutions from aquation.
Call 0860 AirH20 (0860 247426) or visit www.aquation.co.za for information on this and other
unique water solutions from aquation.
innovator with a product that makes
H20 from air. The project scope
dragonfly M18 dragonfly T16 gürgle pitcher K18 track membrane dragonfly M18 dragonfly T16 gürgle pitcher K18 track membrane dragonfly M18 dragonfly T16 gürgle pitcher K18 track membrane
included strategy, identity design, corporate water generator home/exec water generator tap filter filtering jug outdoor water essential corporate water generator home/exec water generator tap filter filtering jug outdoor water essential corporate water generator home/exec water generator tap filter filtering jug outdoor water essential
generates purifies cleans generates purifies cleans generates purifies cleans
a website and a print campaign.
The big idea being ‘Pure creation’.
21. MAZAR is a coffee shop serving cakes
and sandwiches in the Crowne Plaza
Hotel. The project scope included
strategy, identity design, menu’s,
packaging and signage.
22. THE HIRANANDANI COAT OF ARMS
are for one of India's most prominent
families. The project scope included
strategy, crest design, stationery,
gifts, aircraft branding and signage.
23. THE HIRANANDANI COAT OF ARMS
are for one of India's most prominent
families. The project scope included
strategy, crest design, stationery,
gifts, aircraft branding and signage.
24. SOLEMATE is a three-in-one footcare
offering, under MPC, a Dubai based
pharmaceutical company. The project
scope included strategy, identity
design, signage and interiors. The big
idea being ‘More than feet’.
25. BISTRO MADELEINE is a
Parisian bistro. It is part of the
Intercontinental Hotel Group. The
project scope included strategy,
identity design, menu’s, packaging
and signage. The big idea being
‘Authentic French’.
26. WHITE is a local startup that
encompasses all things wedding
related. The project scope included
strategy, identity and a website.
The big idea being 'Real'.
27. BP is a global petroleum company.
The project scope included a print
campaign. The big idea being ‘Going
beyond'.
Brand Signature already in existence.
28. THE ICC TWENTY20 WORLD CUP
is to be held in the West Indies
in 2010. Project scope included
strategy, identity, illustrations and
a unique typaceface for the event.
The big idea being ‘captivating,
contagious, cricket’.
29. THE IPA COPYRIGHT SYMPOSIUM
is an forum focusing on copyright
issues in the publishing industry.
The project scope included strategy,
logo design, stationery, brochure and
website design.
30. BLACK IS THE NEW BLUE DON T GET CAUGHT
WITH ANYTHING ELSE
THIS SEASON.
WRIGLEY is a global chewing gum
company. The project scope included
all POS material. The big idea for the
two campaigns was to introduce new
flavours in interesting ways.
Brand Signature already in existence.
31. Shhh...
01
INTERCONTINENTAL HOTELS
is a five star global brand. I have Surprise
worked on numerous branding
projects for them over the last
two years. These include all hotel
amenities and F&B outlets.
Brand Signature already in existence.
32. ZAYTOUN is an Arabic restaurant
meaning olive. It is part of the
Intercontinental Hotel Group.
The project scope included strategy,
identity design, menu’s, packaging
and signage. The big idea being
‘Arabic olives’.
33. H-ENERGY is the latest company to
enter the Indian power market. It is
a clean energy company. The project
scope included strategy, identity,
stationery, signage and website.
The big idea being 'Positive'.
34. Michel Platini HOT DRINKS
Cappuccino 16
HOT DRINKS
Cappuccino 16
Restaurant Manager Cafe latte 16 Cafe latte 16
Espresso 10 Espresso 10
Turkish coffee 13 Turkish coffee 13
Stills Bar And Brasserie American coffee 12 American coffee 12
Crowne Plaza - Yas Island Hot chocolate 16 Hot chocolate 16
PO Box 1002, Abu Dhabi, UAE Teas
Selection of Earl Grey, English breakfast,
14 Teas
Selection of Earl Grey, English breakfast,
14
Green tea, Camomile, Peppermint, Darjeeling Green tea, Camomile, Peppermint, Darjeeling
Telephone 02 123 4567 Cappuccino 16 Cappuccino 16
Facsimile 02 123 4567 Cafe latte 16 Cafe latte 16
Email stillsbar@crowneplaza.com Espresso 10 Espresso 10
Turkish coffee 13 Turkish coffee 13
American coffee 12 American coffee 12
Hot chocolate 16 Hot chocolate 16
Hot chocolate 16 Hot chocolate 16
Teas 14 Teas 14
Selection of Earl Grey, English breakfast, Selection of Earl Grey, English breakfast,
Green tea, Camomile, Peppermint, Darjeeling Green tea, Camomile, Peppermint, Darjeeling
COLD DRINKS COLD DRINKS
Soft Drinks 8 Soft Drinks 8
Selection of Coke, Sprite, Fanta, Diet Coke Selection of Coke, Sprite, Fanta, Diet Coke
Bottled Evian Water 8 Bottled Evian Water 8
Sparkling Water 9 Sparkling Water 9
Bottled Evian Water 8 Bottled Evian Water 8
Sparkling Water 9 Sparkling Water 9
Bottled Evian Water 8 Bottled Evian Water 8
Sparkling Water 9 Sparkling Water 9
Bottled Evian Water 8 Bottled Evian Water 8
Sparkling Water 9 Sparkling Water 9
Bottled Evian Water 8 Bottled Evian Water 8
STILLS BAR AND BRASSERIE
is a European bar and brasserie
whose feautues include multiple
copper stills. It is part of the
Intercontinental Hotel Group. The
project scope included strategy,
identity design, menu’s, and signage.
The big idea being ‘A distillery’.
35. PAGE 06
“Orperilit ipisse dolesseq- Magna feugiatum aut
iustincing enis eu fa-
uam ipissed del utat adiam cinisi bla autat, ver
ip enim velesequam vullam in velenit am incili-
eu faccumsandit in hent qui ex ea ad.
veniamcor sumsan.” Magnit nullam vel ulput
Hamdan Al Abri - Singer ipsustrud tissi blaore feu
facilit, veniam ing etum
iriliqui te commodiamet
amet vullam volore dipit
dipis adionsed el do et,
conse commy num delen-
dre et, quat ut velenisi.
Magna feugiatum aut
iustincing enis eu facinisi
Open
bla autat, ver in velenit
am inciliqui ex ea ad
magnit nullam vel ulput
your mind ipsustrud tissi blaore feu
facilit, veniam ing etum
to more. iriliqui te commodiamet
amet vullam volore dipit
dipis adionsed el do et,
conse commy num delen-
dre et, quat ut velenisi.
The Abu Dhabi
International
Book Fair 2010.
Open your
mind to more.
Open your Open your
mind to mind to
more. more.
The Abu Dhabi International The Abu Dhabi International
Book Fair 2010. Book Fair 2010.
THE ABU DHABI INTERNATIOANL
BOOK FAIR is the leading Bookfair
in the Middle East and now competes
with the Frankfurt, NY and London
bookfairs. The project scope included 20th Abu Dhabi International
Book Fair 2 - 7 March 2010
strategy and a visual language
solution that will be applied to all
communication in the lead up to the
event. The big idea being 'More than
you think.'
Brand Signature already in existence.
36. Monique knew she’d overdone
it last night. The make-
up couldn’t hide her lack
of sleep. Maybe some fresh
“You’re only pastries would.
having
a salad?”
Sophie’s
VISTA is a lobby lounge. It is part
friend asked.
of the Crowne Plaza in Abu Dhabi. “Yes ...
The project scope included strategy, and a
CHENIN BLANC
CRÊPES
identity design, menu’s, packaging
Red Wine 13.5 alc./vol.
750ml nibble
and signage. The big idea being of your
‘What do you see?’. cheesecake.”
37. N.ABLE is a software product.
The project scope included strategy,
identity design, advertising, website,
exhibition stand and interiors.
The big idea being ‘Connecting’.
Finalist, Corporate Identity
2006 Loerie Awards, SA
Published, Corporate Identity
2005 Logo Lounge Annual, USA
38. N.ABLE is a software product.
The project scope included strategy,
identity design, advertising, website,
exhibition stand and interiors.
The big idea being ‘Connecting’.
Finalist, Corporate Identity
2006 Loerie Awards, SA
Published, Corporate Identity
2005 Logo Lounge Annual, USA