The document outlines 10 benefits of using social media for businesses: 1) Increased brand recognition, 2) Improved brand loyalty, 3) More opportunities to convert viewers into customers, 4) Higher conversation rates as more people discuss the business, 5) Higher brand authority through constant customer interaction, 6) Increased inbound traffic from new and returning visitors, 7) Decreased marketing costs through low-cost content creation and social media strategies, 8) Better search engine rankings from more traffic and engagement, 9) Richer customer experiences through more direct communication, and 10) Improved customer insights from daily feedback. The conclusion recommends capitalizing on these benefits by noting that competitors already use social media and that minimal time investment and costs are required.

1. Dominic Pisani
Unit 1 Individual Project
Benefits of Social Media
October 5, 2014

2. WHY SOCIAL MEDIA
• Social media has come a long way. It seems almost everyone in the world is
using some type of media connection to others. You have your basic
website links to social media such face book, twitter, google+, redit,
Pinterest, LinkedIn, etc.. All would be connected to your platform.
• Social media can create more likes on a certain product or service which
generates more volume for your business.
• You could respond to the public immediately from suggestions and
comments people have posted.
• Here are some benefits of using social media.

3. BENEFITS OF SOCIAL MEDIA
• 1. Increased Brand Recognition: Social media gives you access to show off
your products and or services to the public.
• 2. Improved Brand Loyalty: 53% of social media viewers are more loyal to
your product or services.
• 3. More opportunities to convert: More people who see them they are more
likely to convert.

4. BENEFITS OF SOCIAL MEDIA
• 4. Higher conversation rates: The more people who see something the more
they talk about it.
• 5. Higher brand authority: The constant interaction with customers shows
good faith to other customers.
• 6. Increased Inbound traffic: Without social media, all your traffic is by who
you already know. Social media usage will be a constant growth with visitors
old and new.

5. BENEFITS OF SOCIAL MEDIA
• 7. Decreased marketing costs: One hour a day to develop your content
and syndicated strategy or invest in a few hundred dollars to do it. Start off
small and once you see where you are going make the necessary changes
as you go along.
• 8. Better search engine rankings: The more traffic you have the better the
ranking in search engines
• 9. Richer Customer Experiences: Just like having email, social media is a
more direct approach to the public.

6. BENEFITS OF SOCIAL MEDIA
• 10. Improved customer insights: You could gain valuable insight and
suggestions on a daily basis from your customers both positive and negative.
Make improvements if necessary. By doing so you are showing customer
satisfaction.

7. CONCLUSION
• These are the benefits of a long term Social Media campaign. If you are still
questioning your decision, consider these:
• 1. Your competition is already involved
• 2. The sooner you begin, the sooner you will reap all the benefits. It is all about
relationship building.
• 3. Potential losses are insignificant. There is nothing to lose by getting involved
with social media. Compared to other marketing channels, creating profiles
and posts cost very minimal. Approximately 6 hours a week or an investment of
a few hundred dollars is all it would take to establish your presence nation wide if
not globally.
Thank You

8. REFERENCES
DeMers, J (2014 August 11) Top 10 Benefits Of Social Media Marketing. Forbes
Magazine. Retrieved from http://www.forbes.com