Learn what marketers mean by the term "social branding" and why it matters beyond corporate marketing.

1. DanyaShea Digital Marketing ©
www.danyashea.com
What is Social Branding?
Social branding is the monitoring and management of your online reputation.
Where does Social Branding occur?
Social branding occurs across the web in the blogosphere, social networking sites like
Twitter/Facebook/Flickr/etc, on web sites, in discussion threads, through banner ads and in
local and organic search results. As more print and traditional media point customers to the
Internet, social branding is branching into the brick‐and‐mortar world as well.
Why does Social Branding matter?
The statistics are staggering. Over half the U.S. population uses the word Google as a verb for
researching a person or product. More than 75% of consumers research a product online
before making a purchase and over 40% of employers research potential employees and
applicants online. Of these, more than 90% base their purchasing and hiring decisions off of the
information they discover about you online. Social media content is not owned by any single
individual but is influenced by many. This means total loss of control over your public image
and reputation. Social branding is how you take back what belongs to you ‐ your voice.
When should I start Social Branding?
Likely, you already have an online reputation. You may not know what it, but others do. There
is no time like the present to start monitoring and managing that reputation. It is a process, not
an event, and a journey of a thousand miles begins with a single step. It is a fun, rewarding and
enriching experience when you understand Social Branding!
There are 7 Keys to Social Branding (identified by TamsenMcMahon.com)
1. Insight – Know Who You Are & What That Means
2. Identity – Be Who You Are & Become What You Want To Be
3. Resonance – Know Whom You Serve & Why They Care
4. Clarity – Speak Your Message In Their Language
5. Coherence ‐ Look The Part, Be The Part
6. Relevance – Put It Together & Put It To Work
7. Leverage – Own Your Brand & Keep It Healthy
Through hands‐on workshops I can show you how to evaluate your current
online reputation, decide what changes to make and where to focus your
resources to effect positive change and dynamic enhancement of your image.