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ICTs (Information and Communication
Technologies) and Tourism
Case study: Crete
This project is co-financed by the ERDF and made possible by the
INTERREG IVC programme
The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

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IMPENDING FACTORS OF TOURISM’S DEVELOPMENT IN
CRETE
• High degree of seasonality which affects the cost and the quality of
the touristic product
• Incomplete connections of transport – problems in accessibility and
transport infrastructures and relevant services
• Incomplete public infrastructures in the gates of entrance of the
island
• The creation of a negative atmosphere (internationally) from the
media concerning the socio-political situation in Greece due to the
instability of its political scenery
• The belief of many people, that Crete as a touristic destination has
started to decline, that is that after several years, the touristic
product of the area has been devaluated and that unless it is
renewed, the area will depopulate.
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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SUGGESTED SOLUTIONS IN LOCAL LEVEL
• the touristic enterprise community asks for the foundation of a single,
independent organization in a Cretan level, for the development,
management and promotion of touristic products of the island as a
single touristic destination. The organization will have to take in
charge of the promotion of Crete as a single destination. (Destination
Management Organization).
• It is demanded that measures should be taken for the prolongation
of the touristic season,
• Development of cruise tourism, with the creation of appropriate
infrastructures (creation of cruise passenger terminals)
• Better promotion and projection in the alternative forms of tourism
that enhance sustainability and fight seasonality
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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4. CONTRIBUTION OF ICTs Your logo
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• Construction of technical touristic resources such
as thematic parks
• creation of an official-single web portal for the
island of Crete, under the aegis of the Chambers
of Commerce
• abolishment of third persons in the booking of
hotels
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme