Learn about changing trends and language use on the web to allow you business to compete globally.

1. Global Web Strategy IdeasHow to profit from a global web strategy Daniel Rajkumar & Laura Palmieri

2. Page 2 Contents Important Facts & Stats Introducing Web-Translations Success Stories: Wex Cameras, Aspinal, World Bank Global Web Strategy Making the most of Social Media

3. Page 3 Current Web Content by Language Last updated: March 2009 English dominance is fast declining English + 9 languages above cover 84% of the world’s online population

4. Page 4 Online 7 days a week % of people online every day Source: European Interactive Advertising Association

5. Page 5 Average # of Online Purchases by Country Don’t missout! Average number of items bought online in last 6 months of the year Source: European Interactive Advertising Association

6. Page 6 Facts and Stats. Did you know??? 70% of the European Community cannot read English 87% of web users search the web primarily in their first language Visitors are 4x more likely to buy when you present information in their language Over 60% of Spanish users search the web in Spanish seeking new opportunities * Source: European Interactive Advertising Association 2008

7. Introduction to WT Award Winning Translation and Web Services 10 staff based out of West Yorkshire Work with: 25,000 freelance linguists & developers 140 languages

8. Services We solve the problem of language management… Professional Translation 1 Web Localisation and Usability Testing 2 Email Translation & Live Translation 3 Foreign Online Market Testing 4 Global Brand Name Research 5 Language Asset Management 6 International eMarketing (Blogging, SEO, PPC, email) 7

9. Page 9 Portfolio

10. Unique Strengths Excellent project management Global eMarketing skills Experience and Internet knowledge Innovation - Email Relay Translation Good reputation Strong management

12. Strong use of technology

13. Full e-service provision; copyediting, localisation, testing, blogging

14. Focus: eTailers, Travel & Leisure, Medical, Finance

15. Strong relations with web agencies &freelancersMarketing Agencies WPP eMarketingServices Saachi & Saachi Software Companies Jump Higher Wordfast Latitude Stickyeyes SDL Trados Web Optimiser Applied Language Babel In-house translators Worldlingo LionBridge Kwintessential Direct with Freelancers Lingo 24 Auto Translation Internal Staff Translation Agencies Market positioning on the value curve Distributors or Agents

16. Award Winning Team

17. Case Studies Increased Traffic > Purchases > Profit Warehouse Express (€1.2m in first 6 months) Increased revenue PSA Parts (208% in 12 months) Improved customer satisfaction Totesport (French Email Relay Translation) Working to tight deadlines, budgets & SLAs Cadbury Schweppes (32 languages in 4 days) World Bank (50,000 words, 1 language, 10 days)

19. Knew there was potential for the business in Germany – Needed Help

20. Have experience of exporting to Europe

21. Brand Name research suggested to launch with ‘WEX Cameras’

22. Localise website into German

23. Email translation – responses by UK customer services

25. Creating a Global eMarketing Strategy

32. After 6 months you will have market information to confirm

33. Web traffic

34. Enquiries

35. Form submission

36. Orders

38. Web-Translations are award winning innovators

39. Unique Technologies and USP

41. Page 21 ? Any Questions? ? ? Always happy to help.

42. Page 22

44. Language Asset Management

45. Email Translation

47. Your Language Asset Maintaining a translation memory Will bring significant cost and time savings Leverage previous translations Improve consistency Terminology management Translators will use terminology tools to create bilingual glossaries

49. eProcurement

50. API Documentation

51. Translation Memory

52. Translation Credit

53. Grouping of users