2. CRM Myths… Installing CRM Software will make my sales, marketing and customer service people more effective CRM will immediately increase sales productivity and satisfaction Little or no training is needed, because CRM works like other applications
3. What Technology Analysts Are Saying Managing IT In An Economic Downturn October 2008 “If there’s one technology area where you should increase your investment today, it’s customer relationship management (CRM), particularly on the customer service and support side. As wallets shrink, customers will continue to do business with companies that treat them well. Continuing to invest in streamlining contact with your customers — through multichannel service and support, Web self-service, and greater customer community interaction — can reduce your overall costs while keeping customers happy.”
4. Why Did You Invest in CRM? Most Common Stated Benefits… Maximize your return onyour company’s investments in sales, service, and marketing Maximize the value of everyexisting customer relationship Drive real-time visibility ofall customer-facing processes Are you fully realizing your investment?
8. Afraid to admit, “I don’t know how”The lead is automaticallyrouted to inside salesto qualify and assign.
9. What if… Call Center record is incomplete or wrong MARKETING “MOST “Campaign responsescaptured A new campaign is budgeted, approved,targeted, and executed across multiple channels “The demo looked so easy. But I can’t remember how to…”
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11. Less than 50% of CRM users can get real time information
12. Only 30% use CRM for forecasting* “Software's Secret: Higher Usage = Higher Revenue”, Neochange, www.sandhill.com ** “State of CRMs, 2008 Benchmarks and product guide”, www.gotomarketstrategies.com
13. How Do We Address this Challenge? Our innovative performance improvement technology lets software users be immediately productive—without training Optimized for
14. How Does SHO Technology Work? SHO technology provides step-by-step instructions that interact directly with the live application to help users complete the tasks (click to start animation)