1. Digital Architects

2. ABOUT US » Digital Natives
Why work with Etch
‣ Digital natives, we breathe digital and can identify brand
opportunities
‣ Ensure digital works by integrating it with your marketing process
‣ We don’t sell CMS or Technology, so we offer best fit, not best margin
‣ Broad experience with a range of brand requirements
‣ Business minded, we’re here to make people money

3. ABOUT US » Who we’ve helped

4. ABOUT US
“ Companies need to understand
what’s driving people
to their digital spaces”
Forrester Inc.

5. SERVICES » Our focus
Etch focus on finding innovative digital opportunities based on
research, business strategy and technological understanding.
Start here
Desirability
(people)
Innovative Opportunities
Emotional
Rational
Viability Feasibility
(business) (technology)

6. SERVICES » Process
The 3 phases of Etch’s
strategic process
Research
Listen, Observe & Review
Make Plan
Design & Act Think & Document

7. SERVICES » Process
A rational approach to
digital process
Analyse
Consumer
Measure Research
Ideation
Activate
Research
Scoping
Launch
Make Plan
Prototypes
Develop
Design Usability
Speci cation

8. SERVICES » Process
Ensure business objectives are front of mind
Analyse
Consumer
Measure Research
Ideation
Activate
Research
Scoping
Launch
Make Plan
Prototypes
Develop
Design Usability
Speci cation
Digital Strategy

9. SERVICES
Where does Etch fit in the process
Your brand Etch
Interactive
Digital / Social ROI
Business Brand Behavioural Digital Channel Project
Marketing Measurement
Planning Position Research Planning Architecture &
Strategy & Review
Prototyping
Media Service Search Planning IT / CRM Usability Production &
& Advertising Innovation SEO / SEM Systems Testing Maintenance
ATL Agencies Creative Specialists Web Developers

10. SERVICES
What services do Etch provide?
‣ Digital Strategy ‣ Information Architecture
‣ Audience Research ‣ Site Mapping / Labelling
‣ Behavioural Segmentation ‣ Prototypes / Wireframing
‣ Mental Modelling ‣ Usability Testing
‣ User Experience Mapping ‣ Projects Advocacy
‣ Channel Planning ‣ IT System Selection
‣ Innovative Concepts ‣ Briefs / Timelines / Budgets
‣ Activation Planning ‣ Supplier Selection
‣ Social Amplification ‣ Web Site Optimisation
‣ Measurement Models Search Engine Visibility

11. SERVICES » Process
Etch focus on creating great experiences for your
customers that will result in more sales
Analyse
Consumer
Consumer
Measure Research
Research
Ideation
Ideation
Activate
Research
Scoping
Scoping
Experience
Launch
Design
Make Plan
Prototypes
Prototypes
Develop
Design Usability
Usability
Speci cation

12. ETCH
Sustainability
Victoria

13. ETCH » How we’ve helped
Sustainability Victoria (SV)
‣ What we did
‣ Business analysis
‣ Behavioural Research
‣ User Experience
‣ Project Scoping
‣ Prototyping and Usability Design
‣ Vendor selection
‣ Client Advocacy
‣ Project Consultants

14. ETCH » SV - GreenHouse Projects

15. ETCH » SV - Premier Sustainability Awards

16. ETCH
TAC - How safe is
your car?

17. ETCH » How we’ve helped
TAC - How safe is your car scoping
‣ What we did
‣ Scope the search tool
‣ Consumer research
‣ Discovery workshop
‣ Idea sketching
‣ Information architecture
‣ Interactive prototype
‣ Usability testing
‣ Vendor selection
‣ Client advocacy

18. ETCH » TAC
Subtitle

20. ETCH
Yering Station
Rathbone Wine Group

21. ETCH » How we’ve helped
Yering Station
‣ What we did
‣ Digital Strategy & Scoping
‣ Consumer research
‣ Experience mapping
‣ Interactive Prototype
‣ Functional specification
‣ 5 brand site designs
‣ Client advocacy
‣ Digital marketing
‣ CRM Development

22. ETCH » Yering Station

23. ETCH » Yering Station

24. ETCH » Yering Station

25. ETCH » Yering Station

26. ETCH » Rathbone Wine Group

27. SERVICES
“ For FedEx, the customer experience
is becoming more important than
the product.”
Janice Brown,
Manager of channel strategy at FedEx

28. THANK YOU
Get in touch
Alex White Dan Oxnam
alex@etchgroup.com dan@etchgroup.com
+61 402 042 459 +61 401 765 447
Follow @alexthinking Follow @dano