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About Nixon Inc.

   Exclusive Watch, Apparel, and
    Accessories company
   Formed by Andy Laats and Chad DiNenna
    in 1997.
   Located in Encinitas, CA
   “Team Designed, custom built”
       Skate, Surf, Snow.
Challenges & Goals
 Goals:
    Bring High quality, exclusive, custom built
     watches & accessories to the market.
    “We make the little stuff better.”
 Challenges
    Small watch company
    Low brand recognition
    Social Media
Target Audience

 Young, Stylish Men & Women
 Action Sports Individuals
     Snow, Surf, Skate, Wake.
 Stores:   Zumiez, Pac Sun, Surf Shops.
Social Media Strategy
  Facebook,     Twitter, Pinterest
     Focus: Engagement with users.
  Mobile   Strategy:
     Develop application for
      iPhone, Android, and Tablets.
       Secret product
        releases, contests, promotions, and sales.
  SEO   & PPC
     Search for watches, Nixon shows up.
Internet Marketing

 Utilize   Google ads and Google Keywords.
     Use of the following Keywords in search.
       Men’s  Watches
       Surf Watches
       Limited Edition Watches
       Women’s Watches
       Custom Watches
       Exclusive Watches
Sample Ad Copy



Nixon Watches
Prestige. Surf. Custom. Limited Edition. Skate.
Premium. Nixon Watches
http://www.nixon.com
Measuring Success
 Google   Analytics
    Site Visits by demographic
    See if we are targeting the right people.
 Track
     sales for the month after a
 campaign is ran.
    Increase = Success!
Budgeting
 $15,000   for the summer 2012.
  Highest sales in peak summer
 Months.
  $5,000 allocated towards
 mobile strategy.
  $10,000 Internet Marketing,
 SEO, and PPC.
  Social Media Strategy
      = No Cost!
Thank You!

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Adv 420 nixon presentation Dan Jeong

  • 1.
  • 2. About Nixon Inc.  Exclusive Watch, Apparel, and Accessories company  Formed by Andy Laats and Chad DiNenna in 1997.  Located in Encinitas, CA  “Team Designed, custom built”  Skate, Surf, Snow.
  • 3. Challenges & Goals  Goals:  Bring High quality, exclusive, custom built watches & accessories to the market.  “We make the little stuff better.”  Challenges  Small watch company  Low brand recognition  Social Media
  • 4. Target Audience  Young, Stylish Men & Women  Action Sports Individuals  Snow, Surf, Skate, Wake.  Stores: Zumiez, Pac Sun, Surf Shops.
  • 5. Social Media Strategy  Facebook, Twitter, Pinterest  Focus: Engagement with users.  Mobile Strategy:  Develop application for iPhone, Android, and Tablets.  Secret product releases, contests, promotions, and sales.  SEO & PPC  Search for watches, Nixon shows up.
  • 6. Internet Marketing  Utilize Google ads and Google Keywords.  Use of the following Keywords in search.  Men’s Watches  Surf Watches  Limited Edition Watches  Women’s Watches  Custom Watches  Exclusive Watches
  • 7. Sample Ad Copy Nixon Watches Prestige. Surf. Custom. Limited Edition. Skate. Premium. Nixon Watches http://www.nixon.com
  • 8. Measuring Success  Google Analytics  Site Visits by demographic  See if we are targeting the right people.  Track sales for the month after a campaign is ran.  Increase = Success!
  • 9. Budgeting  $15,000 for the summer 2012.  Highest sales in peak summer Months.  $5,000 allocated towards mobile strategy.  $10,000 Internet Marketing, SEO, and PPC.  Social Media Strategy = No Cost!