Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Client analysis
1. Social Media Facts
85% of all businesses that have a dedicated
social media platform as part of their
increase in
their market exposure
marketing strategy reported an
58% of businesses that have used social
media marketing for over 3 years reported
increase in sales over that
an
period
3. Role of Facebook
get found
by visitors searching for company products or services
create a community
to connect and engage with current and potential followers
promote
marketing offers to convert followers into leads and customers
4. Tactical Role of Facebook
#1
Create Engaging Content
#2
Engage with Fans
#3
Don’t Oversell The Product
#4
Create Custom Tabs
#5
Connect Other Channels
#6
Use Questions/Polls for Fan Feedback
#7
Launch Contests
#8
Use Hashtags
#9
Facebook Insights
6. Role of Twitter
interact
and support fan base
monitor
what people are saying about the company and brand
create buzz
around upcoming promotions and events
promote thought leadership
and industry expertise
7. Tactical Role of Twitter
share expertise
drive traffic
new content
direct attention to special offers
market the products
release news
13. Tactical Role of Website
1
Integrate Social Media
2
Mechanics, structure and
content of the website
are optimised for SEO
3
Credible and Informative
4
Organize Webinars
5
Insert on website CTA and redirect
them to a landing page
content
15. Mobile Site Facts
1 in 4
users expect to access the web
from their devices at least once
per
of
16. Role of Mobile Websites
Mobile friendly
website also
helps in SEO
Mobile Usage
is on the rise
Mobile
Optimization
boosts
Engagement
Don’t get
beaten by
competition
17. Tactical Role of Mobile Websites
!
Easy and fast to use mobile website
19. Role of Mobile Apps
Increase and Reinforce brand visibility
Position as an expert
Offer support
20. 2
Website
Insert on website CTA and redirect them
to a landing page with information
regarding the new features of the winter
tires
Visuals with the new
winter tires
21. 3
Mobile App
Safety App, why you should use the best
winter tires
FAQ regarding the new winter tires
22. Project Management Methodology – Gantt Chart
Task
Resources
Steakholders
Month 1
Design
Stock Images
Photoshop Site
Structure
Extern Agency
Extern Agency & IT
team
Simple Message
IT Team
Extern Agency & IT
team
CMS
Copywriting
Development
Extern Agency & IT
team
Testing
Extern Agency & IT
team
Launching
Business
Stakeholders
Timing
Month 2
Month 3
23. Migration Solution
Step 1
Break the project (development & design)
into phases
Step 2
Contract freelancers to help the agency with
parts of the development & design
Step 3
Push to launch in time a functional Beta
version of the website, approved by business
stakeholders
