OOh GFR media

Información general del mercado
• Población total – 3.2M
• En Puerto Rico hay 635 vehículos por cada 1,000 habitantes
• Ocupamos la posición #12 en el mundo en cuanto a cantidad de
vehículos transitando las carreteras.
*Censo 1/7/16
**Comisión para la seguridad en el tránsito 2010

Media Daily Exposure
• En promedio las personas pasan aproximadamente 3.00 horas +
diariamente transitando en su carro
• Exposición a 750 pies de distancia
- 45 mph – 23 segundos para pasar billboard
- Promedio de 3 anuncios digitales por persona
• Creativos en OOH – “Less is more”

Diferentes Formatos
• Fijo
- Perfectos para branding y awareness
- No comparten espacio con otros clientes
- Costo de producción e instalación
- Impresión e instalación demora aproximadamente 7 dias
• Digital
En menos de 24 horas ya la campaña está publicada
Flexibilidad para publicar diferentes artes
No tiene un costo de producción envuelto
Comparte espacio con otros clientes

Tipos de Venta
• Direccional
• Network
• Rotativa
• Espacio Compartido
Exponen un mínimo de 360 veces en 24 horas.1 slot se divide en 4
Slot 1 Wendys Wendys Wendys Wendys Wendys Wendys Wendys Wendys
Slot 2 Chrysler Chrysler Chrysler Chrysler Chrysler Chrysler Chrysler Chrysler
Slot 3 Reckitt Reckitt Reckitt Reckitt Reckitt Reckitt Reckitt Reckitt
Slot 4 Tmobile Tmobile Tmobile Tmobile Tmobile Tmobile Tmobile Tmobile
Slot 5 America C America C America C America C America C America C America C America C
Slot 6 Coca Cola Coca Cola Coca Cola Coca Cola Coca Cola Coca Cola Coca Cola Coca Cola
Slot 7 KK KK KK KK KK KK KK KK
Slot 8 Cupeyville Rimco U. Albizu Caribe F. Cupeyville Rimco U. Albizu Caribe F.

Metrics
• DEC (DAILY EFFECTIVE CIRCULATION)
The OAAA (Outdoor Advertising Association of America) states that the DEC (Daily
Effective Circulation) is a measure of effectiveness that considers 1.5 persons, 18 years or
more, For each vehicle that passes a road segment in a period of 24 hours, divided by
two (to measure one-way road) leads to .75, and the data form the Annual Average Daily
Traffic Report (AADT) on State Highways in Puerto Rico, issued by the local DTOP.
Formula: DEC = Traffic x1.5 / 2
Ex. Transit: 250,000
250,000 x 1.5 / 2 = 187,500 DEC

OOH Network Bayamón – Peaje de Buchannan
Bayamón – Rio Hondo
Caguas – Bairoa
Caguas – Bairoa II
Dorado – Peaje de Dorado
Dorado – Quest Laboratories
Guaynabo – City View Plaza
Guaynabo – Martínez Nadal
Guaynabo – San Patricio (Energizer)
Guaynabo – Amelia Industrial Park
Hatillo – Peaje de Hatillo
Hatillo – Buen Café
Humacao – Palma Real
Isabela – Isabela Mall
Mayaguez – Western Plaza
Ponce – Centro de Convenciones
Trujillo Alto – Park Gardens
Trujillo Alto – The Mall
San Juan - Condado
San Juan – La Garita
San Juan – Los Paseos
San Juan – Minillas at the Top
San Juan – Baldorioty
Vega Baja – Puente del Indio

37
Digital Billboards
9
Static Billboard
2
Mesh
++
INVENTORY
381Faces

✓ Multi-platform campaigns and offers such as:
✓ Reach & Yield
✓ High quality of our digital billboards
✓ Strategic locations on high traffic highways
✓ Maintenance
Benefits for the advertiser
WHY
ADVERTISE IN
GFR MEDIA?
+ + +
Billboard LBM Digital Promos & Experiences

BILLBOARD DIGITAL PRINT
360 CAMPAIGN
SOCIAL MEDIA

Key Points OOH
• Campañas se pueden segmentar
• Diferentes mensajes durante el día en diferentes localizaciones
• Capacidad para reaccionar rápido
• Amplifica el mensaje de una campaña
• Publicidad accessible a cualquier persona

OFERTAS
Espacio Completo - $2,000 a $1,800 mensual (depende cliente y cantidad billboards)
Espacios Compartido - $800 mensual
Espacio por dia - $100
Campañas Políticas
• $2,100 Mensual (40% descuento tarifa regular) con la compra de 1 billboard
• $1,800 Mensual (49% descuento tarifa regular) con la compra de 2 a 4 billboards
• $1,500 Mensual (58% descuento tarifa regular) con la compra de 5 a 8 billboards
• $1,400 Mensual (60% descuento tarifa regular) con la compra de 9 billboards en adelante

DORADO - PEAJE B
LOCATION FORMAT TRANSIT | DEC COORDINATES
PR 22
FROM DORADO TO BAYAMÓN
14X48
STATIC
180,000 | 135,000
18.4185343
-66.248095
SPECS 14’X48’ (H X W), MATERIAL VINYL, 300 dpi JPG, CMYK

GUAYNABO – AMELIA INDUSTRIAL PARK B
ROAD 165 INT. PR 22
FROM GUAYNABO TO SAN JUAN/
BAYAMÓN
11x22
STATIC
109,000 | 81,900
18.416508
-66.110667
SPECS 11’x22’ (H X W), MATERIAL VINYL, 300 dpi JPG, CMYK

HATILLO – BUEN CAFÉ A
PR 22
FROM HATILLO TO ARECIBO
14X48
STATIC
130,000 | 97,500
18.4590312
-66.7724642

HATILLO – EXPRESO DE DIEGO B
PR 22
FROM ARECIBO TO HATILLO
14X48
STATIC
130,000 | 97,500
18.4590312
-66.7724642

ISABELA – ISABELA MALL B
PR 22
FROM ISABELA TO AGUADILLA
14X48
STATIC
54,400 | 40,800
18.468793
-67.027613
SPECS 14X48’ (H X W), MATERIAL VINYL, 300 dpi JPG, CMYK

MAYAGÜEZ – WESTERN PLAZA A
PR 22
FROM MAYAGÜEZ TO AÑASCO
14X48
STATIC
54,400 | 40,800
18.239431
-67.160271

PR 22
FROM TRUJILLO ALTO TO
CUPEY/GUAYNABO/SJ
14X48
STATIC
250,000 | 187,500
18.358676
-66.049876
SAN JUAN – LOS PASEOS A

TRUJILLO ALTO – THE MALL OF SAN JUAN B
181 EXPRESSWAY
FROM CAROLINA TO TRUJILLO ALTO
14X48
STATIC
101,400 | 76,050
18.4014099
-66.030834

VEGA BAJA – PUENTE DEL INDIO B
PR 22
FROM MANATÍ TO VEGA BAJA
14X48
STATIC
130,000 | 97,500
18.428978
-66.375975

BAYAMÓN – PEAJE BUCHANNAN A
PR 22
FROM BAYAMÓN TO GUAYNABO
Exp. José de Diego
14X48
DIGITAL
139,563 | 104,672
18.422069
-66.140515
SPECS 936 x 264 pixeles, 72 dpi JPG, PDF

BAYAMÓN - PEAJE BUCHANAN B
PR 22
FROM GUAYNABO TO BAYAMÓN
Exp. José de Diego
14X48
DIGITAL
139,563 | 104,672
18.422069
-66.140515

BAYAMÓN – RIO HONDO A
PR 22
Exp. José de Diego
14X48
DIGITAL
139,563 | 104,672
18.422862
-66.1502065

BAYAMÓN – RIO HONDO B
PR 22
FROM BAYAMÓN TO GUAYNABO
Exp. José de Diego
14X48
DIGITAL
139,563 | 104,672
18.422862
-66.1502065

CAGUAS – BAIROA A
PR 52
FROM CAGUAS TO CAYEY
14X48
DIGITAL
102,400 | 76,800
18.2500011
-66.0431104

CAGUAS – BAIROA B
PR 52
FROM CAGUAS TO SAN JUAN
14X48
DIGITAL
102,400 | 76,800
18.2500011
-66.0431104

CAGUAS – BAIROA II A
PR 52
14X48
DIGITAL
102,400 | 76,800
18.2500011
-66.0431104

CAGUAS – BAIROA II B
PR 52
FROM CAGUAS TO CAYEY
14X48
DIGITAL
102,400 | 76,800
18.2500011
-66.0431104

CAGUAS – LA GARITA A
PR 52
14X48
DIGITAL
220,000 | 165,000
18.316578
-66.033549

CAGUAS – LA GARITA B
PR 52
FROM SAN JUAN TO CAGUAS
14X48
DIGITAL
220,000 | 165,000
18.316578
-66.033549

DORADO – EXPRESO DE DIEGO A
PR 22
FROM TOA BAJA TO DORADO
14X48
DIGITAL
180,000 | 135,000
18.415078
-66.209225

DORADO – EXPRESO DE DIEGO B
PR 22
FROM TOA BAJA TO BAYAMÓN
14X48
DIGITAL
180,000 | 135,000
18.415078
-66.209225

DORADO – PEAJE A
PR 22
FROM DORADO TO VEGA ALTA
14X48
DIGITAL
180,000 | 135,000
18.4185343
-66.248095

GUAYNABO – CITY VIEW PLAZA A
PR 22
FROM GUAYNABO TO SAN JUAN
14X48
DIGITAL
139,563 | 104,672
18.417586
-66.1083402

GUAYNABO – CITY VIEW PLAZA B
PR 22
14X48
DIGITAL
139,563 | 104,672
18.417586
-66.1083402

GUAYNABO – AMELIA INDUSTRIAL PARK A
PR 20
FROM GUAYNABO TO SAN JUAN
11X22
DIGITAL
109,000 | 81,900
18.416508
-66.110667

GUAYNABO – MARTINEZ NADAL A
PR 20
FROM CAGUAS TO GUAYNABO
14X48
DIGITAL
125,000 | 93,750
18.3747932
-66.1081345

GUAYNABO – MARTINEZ NADAL B
PR 20
FROM GUAYNABO TO CAGUAS
14X48
DIGITAL
125,000 | 93,750
18.3747932
-66.1081345

GUAYNABO – SAN PATRICIO (ENERGIZER) A
PR 20
FROM GUAYNABO TO CAGUAS
24X28
DIGITAL
125,000 | 93,750
18.3747932
-66.1081345

GUAYNABO – SAN PATRICIO (ENERGIZER) B
PR 20
24X28
DIGITAL
125,000 | 93,750
18.3747932
-66.1081345

HATILLO – EXPRESO DE DIEGO A
PR 22
FROM HATILLO TO ARECIBO
14X48
DIGITAL
130,000 | 97,500
18.4590312
-66.7724642

HATILLO – BUEN CAFÉ B
PR 22
FROM HATILLO TO CAMUY
14X48
DIGITAL
130,000 | 97,500
18.4870858
-66.7837815

HUMACAO – PALMA REAL
INT. PR 3- PR 30
FROM LAS PIEDRAS/CAGUAS TO
HUMACAO
14X48
DIGITAL
55,954 | 41,965
18.1429627
-65.8061637

ISABELA – ISABELA MALL A
PR 2
FROM ISABELA TO QUEBRADILLAS
14X48
DIGITAL
54,400 | 40,800
18.468793
-67.027613

MAYAGÜEZ – WESTERN PLAZA B
PR 2
FROM MAYAGÜEZ TO HORMIGUEROS
14X48
DIGITAL
54,400 | 40,800
18.239431
-67.160271

PONCE – CENTRO DE CONVENCIONES A
PR 2
FROM PONCE TO MAYAGÜEZ
14X48
DIGITAL
76,561 | 56,738
17.9861568
-66.6006995

PONCE – CENTRO DE CONVENCIONES B
PR 52
FROM PONCE TO JUANA DÍAZ
14X48
DIGITAL
76,561 | 56,738
17.9861568
-66.6006995

SANTURCE – BALDORIOTY A
PR 26
FROM SA JUAN TO CAROLINA
14X48
DIGITAL
101,400 | 76,050
18.4469878
-66.0509827

SANTURCE – BALDORIOTY B
PR 26
FROM CAROLINA TO SAN JUAN
14X48
DIGITAL
101,400 | 76,050
18.4469878
-66.0509827

SANTURCE – MINILLAS AT THE TOP
PR 52
FROM SAN JUAN TO CAROLINA
20X40
DIGITAL
267,142 | 200,365
18.4471957
-66.0695951

SAN JUAN – THE MALL OF SAN JUAN A
181 EXPRESSWAY
FROM TRUJILLO ALTO TO SAN JUAN
14X48
DIGITAL
101,400 | 76,050
18.4014099
-66.0308034

SAN JUAN – CONDADO A
AVENIDA DE DIEGO
FROM CONDADO TO BALDORIOTY
12X25
DIGITAL
81,573 | 61,180
18.4521829
-66.375975

SAN JUAN – CONDADO B
AVENIDA DE DIEGO
FROM BALDORIOTY TO CONDADO
12X25
DIGITAL
81,573 | 61,180
18.4521829
-66.375975

PR 199
FROM CUPEY TO TRUJILLO ALTO
14X48
DIGITAL
250,000 | 187,500
18.358676
-66.049876
SAN JUAN – LOS PASEOS B

TRUJILLO ALTO – PARK GARDENS A
181 EXPRESSWAY
FROM CAROLINA TO TRUJILLO ALTO
14X48
DIGITAL
101,400 | 76,050
18.389165
-66.031028

TRUJILLO ALTO – PARK GARDENS B
181 EXPRESSWAY
FROM TRUJILLO ALTO TO CAROLINA/ SJ
14X48
DIGITAL
101,400 | 76,050
18.389165
-66.031028

VEGA BAJA – PUENTE DEL INDIO A
PR 22
FROM VEGA BAJA TO MANATÍ
14X48
DIGITAL
130,000 | 97,500
18.428978
-66.375975

GUAYNABO– CITY VIEW PLAZA
PR 52
FROM GUAYNABO TO SAN
JUAN
20X64
STATIC
139,563 | 104,672
18.417586
-66.1083402

SAN JUAN – MINILLAS AT THE TOP
Avenida Ponce de León
FROM SANTURCE TO SAN JUAN
19X31
STATIC
105,000 | 78,750
18.4471957
-66.0695951

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