Adding a mobile payment system to the Foursquare app. 2 week project.

1. HELLO
wod

2. FOURSQUARE
WALLET
wod PRESENTATION 2014

3. wodINTRODUCTION
PRESENTATION OUTLINE
BUSINESS
BRIEF
COMPETITOR
ANALYSIS
USER
RESEARCH
IDEATION
PROCESS
USER
TESTING
FUTURE
ITERATIONS
PROTOTYPE
DEMO

4. wodTHE BUSINESS BRIEF
MAIN POINTS
• Increase level of engagement with Foursquare users
• Add a mobile payment component to check-ins
• Understand how users currently use Foursquare
• Understand how people make payments in physical locations

5. wodCOMPETITOR ANALYSIS
SOCIAL MEDIA
• YPlan • yelp • Timeout • Nearme
nearme

6. wodCOMPETITOR ANALYSIS
SOCIAL MEDIA
Features
Able to purchase items?
Able to share info with friends?
Can you check-in?
Are there check-in offers?
Yelp Timeout Y-Plan Near Me

7. wodFEATURE ANALYSIS
MOBILE PAYMENTS
• PayPal Wallet • Square Wallet • Google Wallet

8. wodFEATURE ANALYSIS
MOBILE PAYMENTSFeatures
Security
Info stored on server
Photo used for security/purchasing
Purchase tracking service
General
Pay a friend
Order before being in-store
Tipping
Digital reciepts
Confirmation of payment
View transaction history
Discount card input
Linking accounts
Credit card link
PayPal link
Debit card link
Issues refunds to your account
Lists store items
Customer check ins
Allows checkins
Auto check in
Google Wallet Square Wallet Paypal Wallet
Features
Security
Info stored on server
Photo used for security/purchasing
Purchase tracking service
General
Pay a friend
Order before being in-store
Tipping
Digital reciepts
Confirmation of payment
View transaction history
Discount card input
Linking accounts
Credit card link
PayPal link
Debit card link
Issues refunds to your account
Lists store items
Google Wallet Square Wallet Paypal Wallet
Features
Security
Info stored on server
Photo used for security/purchasing
Purchase tracking service
General
Pay a friend
Order before being in-store
Tipping
Digital reciepts
Confirmation of payment
View transaction history
Discount card input
Linking accounts
Credit card link
PayPal link
Debit card link
Issues refunds to your account
Lists store items
Customer check ins
Allows checkins
Auto check in
Pay type
Mobile only
Tap to pay
Google Wallet Square Wallet Paypal Wallet
Info stored on server
Photo used for security/purchasing
Purchase tracking service
General
Pay a friend
Order before being in-store
Tipping
Digital reciepts
Confirmation of payment
View transaction history
Discount card input
Linking accounts
Credit card link
PayPal link
Debit card link
Issues refunds to your account
Lists store items
Customer check ins
Allows checkins
Auto check in
Pay type
Mobile only
Tap to pay
Available outside USA
Features
Security
Info stored on server
Photo used for security/purchasing
Purchase tracking service
General
Pay a friend
Order before being in-store
Tipping
Digital reciepts
Confirmation of payment
View transaction history
Discount card input
Linking accounts
Credit card link
PayPal link
Debit card link
Issues refunds to your account
Lists store items
Customer check ins
Allows checkins
Auto check in
Pay type
Mobile only
Tap to pay
Available outside USA
Google Wallet Square Wallet Paypal Wallet
Features
Security
Info stored on server
Photo used for security/purchasing
Purchase tracking service
General
Pay a friend
Order before being in-store
Tipping
Digital reciepts
Confirmation of payment
View transaction history
Discount card input
Linking accounts
Credit card link
PayPal link
Debit card link
Issues refunds to your account
Lists store items
Customer check ins
Allows checkins
Auto check in
Pay type
Mobile only
Tap to pay
Available outside USA
Google Wallet Square Wallet Paypal Wallet
Photo used for security/purchasing
Purchase tracking service
General
Pay a friend
Order before being in-store
Tipping
Digital reciepts
Confirmation of payment
View transaction history
Discount card input
Linking accounts
Credit card link
PayPal link
Debit card link
Issues refunds to your account
Lists store items
Customer check ins
Allows checkins
Auto check in
Pay type
Mobile only
Tap to pay
Available outside USA
GAPS

9. USER
RESEARCH
wod

10. wodUSER RESEARCH
WHAT DO PEOPLE SAY?
• Using surveys & Interviews
• Results summary
• Foursquare love

11. PERSONAS
wod

12. KHLOE
primary user secondary user tertiary user
MORTIMER HELGA
wod
THE
SOCIAL
BUTTERFLY
UNDER
THE
RADAR
THE DEAL
HUNTER

13. Leaves
work
Finds
anything?
Does she need to
make a booking?
Wants to join
friend?
Shares
location?
Interested to join
anyone?
Checks social
media on phone
Enjoys
night
Responds to comments
from friends
Sees what friends
are doing
Contacts
friend
Goes to
venue
Searches for events
happening nearby
Decides a venue to
meet
Contacts
friend(s)
Checks out
venue info
Makes
booking
Heads to join
friend
Userflow: Khloe
User Scenario: Khloe is about to leave work on Friday and is looking for something to do with her friends to celebrate the weekend.
No
Yes
Yes
No
No
Yes
No
Yes
Yes
No
wodUSER RESEARCH
USER FLOWS

14. IDEATION
& USER
TESTING
wod

15. wodIDEATION & USER TESTING
WHAT DID WE DO?
PAPER
PROTOTYPE
WIREFRAME
PROTOTYPE
HIGH
FIDELITY
PROTOTYPE
REFINING REFINING

16. wodUSER ISSUE
PAYMENT SCREEN
PAPER
PROTOTYPE
WIREFRAME
PROTOTYPE
HIGH
FIDELITY
PROTOTYPE

17. LET’S SEE THE
PROTOTYPE
wod

18. THE
FUTURE
wod

19. wodOUTSIDE THE SCOPE
FUTURE ITERATIONS
• Add incentives to use Foursquare Wallet
e.g. Skipping queues, points system
• Adding business loyalty/discount card to mobile payments
• Able to make payments to friends / Split bills with friends
• Increase the social element of the payment system

20. THANK
YOU
wod