This is a presentation I give to help new staff and students understand how we use digital marketing to recruit students to BGU.

1. How Bethany Global University’s
Online Marketing Works

2. A Warning to Other Marketers
(BGU’s Secret Sauce)

3. The Secret Sauce
=
Value Proposition

4. The Secret Sauce
Value Proposition
=
Appeal + Exclusivity + Clarity + Credibility

5. The Secret Sauce

6. Traffic Generation

7. Search Engine
Marketing
•Google Knowledge Graph
•Paid Google Ads
•Organic Rankings
•Local Rankings

8. Paid Social
•Facebook Ads
•Instagram Ads
•Instagram Story Ads
•Pinterest Ads

9. Content Marketing
•Significant Google Rankings

10. Content Marketing
•Significant Google Rankings
•Digital PR

11. Content Marketing
•Significant Google Rankings
•Digital PR
•Content for Every Stage of
the Funnel

12. Content Based
Lead Capturing

13. Content Based
Lead Capturing

14. Content Based
Lead Nurturing

15. Content Based
Lead Capturing

16. Content Based
Lead Capturing

17. Content Based
Lead Nurturing

18. Lead Generation

19. Lead Capturing

20. Lead Capturing

21. Lead Capturing

22. Lead Capturing

23. Sales Qualified
Lead Nurturing

24. 1. Emails
2. Text Message
3. Phone Calls
4. Direct Mail
5. Google Display Ad Retargeting
6. Facebook/Instagram Ad Retargeting
7. YouTube Ad Retargeting
The Lead Gauntlet

27. Sales Qualified
Lead Nurturing

28. Sales Qualified
Lead Nurturing

29. Sales Qualified
Lead Nurturing

30. Sales Qualified
Lead Nurturing

31. Sales Qualified
Lead Nurturing

32. Sales Qualified
Lead Nurturing

33. Application

34. Application Process

35. Application Process

36. Application Process

37. Application Process

38. Application Process

39. Accepted Applicants

40. Acceptance Packet