How to plan marketing objectives

1. Subcontractors
Creative packaging and distribution
Merchandise
Website
Logo
Font Brand identity
List of activities with owners and timelines, costs to
Character Your brand and marketing materials Tactics meet your marketing objectives
Marketing Action Plan and Objectives Strategies
Brochures
deliverables
Communication
Staff interaction
Research
Profile target markets for each service or product offering
Existing clients
Cost of sale Sales
Know where to find them refine advertising
Lost deals
Repeat business Offers
Your ideal customer Know what they want
Referrals Set up metrics to measure what success looks like for your business Marketing Objectives Information
Metrics
Profit
Blog
Revenue Effective Sales and follow up
Email
Cost of a lead Know how they want to communicate
Leads Mail
Face to face
Close loop marketing
Lead generation programs
Testimonials
Sales funnel Develop a reputation
Referral WOM
seek accreditation Industry recognition
Database to capture information CRM to capture information
Establishing your expertises and positioning Awards
Using information about your customers to offer PR
them appropriate information or services Program to grow loyalty Editorial coverage in relevant press
Building long term core relationships
Advertise your expertise Directories
Segment your database to have the right "touch"
with each customer segment depending on set Online Listings
Sales strategy to build net customer value
critieria. Lead scoring Ads SEO
Produced by Brand promise
What your ideal customer can hold you accountable for
Unique selling proposition to each target market What you want your customer know is the key offer to them from you
Your core marketing message
show your customers how you solve problems,
Proof points create solutions with your core offering
Marketing Objectives Mud Map.mmap - 28/04/2009 - Mindjet