Followers, Fans, Free Tools, Earned Media, Engagement - Social Media and the Attempt to Capture the Opportunity

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Business goals drive a company’s social media strategy, and determine how you measure results and define success. But in the rapidly evolving social media space, the information that managers learn about their users can be as important as any quantitative result. We’ll look at some of the tools being used to measure and evaluate social media activity: Social Page Evaluator, Socialmention, Alexa, Tweetreach, etc. What these tools are measuring, how their methodologies differ, and which questions they can answer.

Tecnologia Negócios

Followers, Fans, Free Tools, Earned Media, Engagement Social Media and the Attempt to Capture the Opportunity Business Development Institute NYC June 17, 2010 daniellegustafson.com

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Vitrue Social Page Evaluator daniellegustafson.com evaluator.vitrue.com

Tweet Reach daniellegustafson.com http://tweetreach.com

Alexa - Clickstream information daniellegustafson.com http://www.alexa.com/siteinfo

Social Mention daniellegustafson.com socialmention.com

Social Mention daniellegustafson.com socialmention.com Different terms. Different results.

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