Using Technology and Social Media to Educate and Motivate
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Using social media to educate and motivate is really about joining the communities you hope to enrich.
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Using Technology and Social Media to Educate and Motivate
- 1. The Use of Technology and Social Media to Educate and Motivate By Danielle Brigida U.S. Fish and Wildlife Service @starfocus Photo by: Kristine Sowl US
- 2. I’m a Wildlife and Technology Geek
- 3. Social Media: Just a New Way To Do Old Business
- 4. Some Reasons To Be on Social Media Fire = Criticism Earth = Relationships Flood = Support
- 5. Who Needs An Overview? • Twitter • Facebook • Instagram • Linkedin • Tumblr • Flickr • Youtube • Google+ • Pinterest
- 6. Types of Social Media Owned Your Branded Presences Earned Organic Shares and Posts Paid Social Advertising
- 7. Let’s Work to Remind the World What’s Out There
- 8. Steps to Giving Your Message the Best Shot at Being Heard Photo: Steve Chase USFWS
- 9. Join the Community (Don’t Just Talk At It) • Listen Carefully • Be Responsive • Add Value • Spark Discussion • Be Present • Follow Passion @starfocus
- 11. Weave a Story Involving Your Community @klsnature @starfocus
- 12. Consider ALL your communication channels
- 13. Do not just “push it out”
- 14. Art of Quality Conversations • Speak Less- Listen More • Develop Your Sense of Humor • Know Your Current Events • Keep Track of Interesting Experiences • Be a Bearer of Good Tidings • Keep Comments Short and To the Point @starfocus
- 15. Objectives and Visual Elements Inspire Americans To Protect Wildlife For Our Children’s future Photographs Getting Outdoors Watching for Wildlife Instagram Google+ Facebook Flickr
- 16. Give Others the Microphone to Share Your Work
- 17. Find Ways to Engage That Encourage Social Behavior
- 18. Serve as a Resource:
- 19. Understand the Content Lifespan Social Blog Posts News Articles Features Evergreen Content Formal Informal Right Now 3 years from now
- 20. Let your content give context to your work
- 21. Adapt to how people use the tools…
- 22. Listen to and Research Your Audience
- 23. For Example… Search Keywords • Organization’s Name • Key individuals • Branding mistakes • Program references Referring Traffic • Google Analytics • Facebook insights
- 24. Organize and Follow Key Opinion Leaders
- 26. Combine Online and Offline Media
- 27. Make the presence benefit both YOU and your community
- 29. Be Strategic About What You Post
- 31. Make Sharing Easy and Accessible
- 32. Understand How People are Consuming and Sharing Content • Compelling Message • Intriguing Visual • Clear Action
- 34. How should you use social media? br3akthru Like (Mad) Scientists!
- 35. Questions? Danielle Brigida National Social Media Manager U.S. Fish and Wildlife Service @USFWSHQ or @starfocus danielle_brigida@fws.gov Judy N, Flickr
Notas do Editor
- Informal does not mean fabricated or under-researched. It simply means you are giving more of a voice to your content than you would if it was a scientific paper.