9. Questions to Answer
• What do you want to
accomplish?
• Who do you want to reach?
• How will it support your
Internet strategy?
• Who will implement your
social media strategy?
• How will you measure your
success?
21. Social Media…
Just for Kids?
Is it a trend?
Is it a waste of time?
What’s the purpose?
Will it make my employees
less productive?
22. What We Found
• Connection to audiences old
and new
• Listening tool
• Instant focus group
• Marketing tool
• Sharing resources
• Partnerships
• Improves communication
• Instantly mobilize your
audience
23. Questions?
Danielle Brigida Kristin Johnson
brigidad@nwf.org kjohnson@nwf.org
www.twitter.com/starfocus www.twitter.com/ksuzj
National Wildlife Federation
www.twitter.com/nwf
www.facebook.com/nationalwildlife
www.nwf.org/socialmedia