2. A brand is a particular make of a product.
It is the idea or image of a specific product or service that the
audience connects with. Branding is when that idea or image is
marketed so that it is recognizable by more and more people, and
identified with a certain service or product when there are many
other companies offering the same service or product.
3. I think that the combination of our main product and ancillary texts work very well and link to the genre of
the artist; grime. Firstly the album cover has the main colours used in our music video which are
pink, black and white. The facial expression of the artist shows the seriousness and the colour pink
contrasts to the black and white showing the funky brand image.
I think the combination of dark colours with the Hot pink is important as the main image in our music
video is the Pink animated heart. Without the use of the colour pink, the combination wouldn’t be as
effective and the brand image wouldn’t be put across to the target audience. We chose this image because it
combined with one of the shots we used in our music video. Another way in which we made our music
video unique was intertextuality, the distinctive shock pink love heart that we designed to bring animation
to the media product. This finalised the brand image of our artist. The use of the heart throughout the video
re assures the target audience of the brand image and that the video sustains to it the whole way through.
The colour pink is We kept the
The original image was distinctive but not costumes to a
precisely cut out and too obvious so the minimum. Te facial expressions are
made transparent the same.
against the striped
brand doesn’t
foreground. change.
4. In our second panel shot, we showed the “urban” side to the branding by
taking a shot of the artist dancing. This linked to the main product as we
have scenes where the artist and actors are dancing. I made the heart
transparent so it didn’t take over the whole image of him dancing. It
combined extremely well as the main image of the product has been
brought in with the ancillary.
Again we kept the same colours that are used in the video which combines
the product and texts appropriately.
5. We also had a second option for a front cover. This one challenged
the brand image. Although the colours were bright, attractive and
the black and white eye went well with our brand image, it didn’t
show that the brand image was urban. It could have been
mistaken for pop because of the patterns and not much of it
related to our music video.
It didn’t show
enough imagery to
show that the brand
image was urban.
Only the black
and white
effect related
to the video.
The colours could
The font type have gone well
matched the with the brand
style of the image.
heart.
6. Our magazine advert The black and white
combines with our main image links to the The white stands
music video, again video as the out against the
because the background backgrounds subtle colours.
is the same as the alternate from these
foreground of the album colours.
cover. He pink stripes
make the main image of
the artist stand out.
Instead of making the
artists name the centre
of attention, the heart is
placed on his
chest, which is used in
the video. He main
image is in black and
white which relates to
the green screening of
the music video. The The
album cover was more background is
serious than the advert. the same as
His “smug” facial the transparent
expression makes the foreground on
advert more appealing. the album
cover.
The album cover
that reassures the The heart that is used in the
audience. music video.
7. Cadburys brand image is continued through the purple packaging and the “milk swirl” with
white writing.
Although Cadburys adverts do not fully establish that the product is chocolate, it still conveys
the brand image because it is a well known company. Even though there is no direct link to the
product in the adverts, it incises people to buy the product. The brand image is fun and joy.
Coca Cola also continue their brand image
through the logo and the well known colour
scheme of the product. The brand image is
closeness, friendship and fun. Like
Cadburys, coca Cola don’t advertise their
company in anyway that relates to the product.
Instead of being random, like Cadburys, they
are more personal and can relate to the
audience which makes them buy the product. It
mostly appeals to young people.
8. Branding in the music industry is used to show how different music is delivered through the overall
image of the artists look. The way music is branded can affect the way the audience interprets and
feels about it. This is the way they attract the target audience. A brand for an artist is created
through their consistent image ,style, mise-en-scene of music videos and artwork and their
personality. This brand image may change slightly overtime to reflect changes of the artist, for
instance as they get older, the music branding fashion outdates which could repel the target
audience. A successful brand image will show in the artists work and give a clear ideology to the
audience, this will make them recognise the album of the artist.
An example of music branding;
Tinie Tempah’s single cover; Pass Out A still shot from the music video Pass out
On the front
cover of the
single, the artist
still maintains
the branding
image, which
makes the
audience
recognise the
artist.
9. YOUNG, FUN & URBAN
Throughout our music video we tried to keep the costume colour dark. Although it doesn’t seem to
stand out, the dark colours represent the grime genre. The colour scheme was black, grey and shock
pink. The pink was only shown on the animated heart which contrasted with the artists style and
costume, making it stand out more to the audience which makes the artist recognisable to the target
audience.
Black background and dark costume White background
Black background and shock pink heart
Black background with pink heart Black background with pink balloons
Split screen; black and white background with pink heart
10. For the whole of our music video, I shot every scene in the studio. I
didn’t think it was necessary to have location shot as we wouldn’t
have been able to get across to the target audience that it was to attract
them that are interested in our brand. We mostly used long shots,
mid- shots, close ups and extreme close ups. This was so all the
attention was focussed on the artist. When the group of daancers were
behind the artist, I went in and out of focus on the camera so the
attention wasn’t taken from him.
