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Daniel Lipson, Info 2011, Tel Aviv 17.5.11
Johannes Gutenberg 1398-1468
המדיה החברתית פרסום והפצה של מידע שפה ,  לשון וכתיבה
“ Print altered not only the spelling and grammar, but the accentuation and inflexion of languages, and made bad grammar possible.” Marshal McLuhan
 
Emoticons :-)  :)  :o)  :]  :3  :c)  :> =]  8)  =)  :}  :^)  smile :-D  :D  8-D  8D  x-D  xD  X-D  XD  =-D  =D  laugh D:  D8  D;  D=  DX  v.v  horror, disgust ;-)  ;)  *-)  *)  ;-]  ;]  ;D  wink :-/  :/  : =/  = :S  skeptical, annoyed :'(  ;*(  T_T  TT_TT  T.T  Q.Q  Q_Q  ;_;  crying
LOL, OMG, ♥ Added To The Oxford English Dictionary http://www.huffingtonpost.com/2011/03/24/lol-omg-oxford-english-dictionary_n_840229.html
[object Object]
Ancient Library of Alexandria
 
 
In the Middle Ages, we were told what we knew by the Church; after the printing press and the Reformation, by state censors and the licensers of publishers; with the rise of liberalism in the 19th and 20th centuries, by publishers themselves, and later by broadcast media—in any case, by a small, elite group of professionals. Larry Sanger WHO SAYS WE KNOW On the New Politics of Knowledge http://www.edge.org/3rd_culture/sanger07/sanger07_index.html
 
Subject: Fw: THIS IS NOT JUNK LETTER. BILL GATES IS SHARING HIS FORTUNE. Dear Friends, Please do not take this for a junk letter. Bill Gates is sharing his fortune. If you ignore this you will repent later. Microsoft and AOL are now the largest Internet companies and in an effort to make sure that Internet Explorer remains the most widely used program, Microsoft and AOL are running an e-mail beta test. When you forward this e-mail to friends, Microsoft can and will track it (if you are a Microsoft Windows user) for a two week time period. For every person that you forward this e-mail to ,  Microsoft will pay you $245.00,  for every person that you sent it to that forwards it on, Microsoft will pay you $243.00 and for every third person that receives it, you will be paid $241.00. Within two weeks ,  Microsoft will contact you for your address and then send you a cheque .
 
 
פעם קריקטורה ... היום מציאות
Why now
Shirky, Clay (2010), Cognitive Surplus: Creativity and Generosity in a Connected Age .  Over a Trillion hours of free time per year In the past we consumed media, today we can create content
 
 
Why publish
I want to meet Mark Zuckerberg  one day and thank him… I'm talking on behalf of Egypt. This revolution started online. This revolution started on Facebook. This revolution started in June 2010 when hundreds of thousands of Egyptians started collaborating content. We would post a video on Facebook that would be shared by 60,000 people on their walls within a few hours. I always said that if you want to liberate a society just give them the Internet. If you want to have a free society just give them the Internet
“ If Martin Luther King, Jr., had tried to do a wiki-boycott in Montgomery, he would have been steamrollered by the white power structure. And of what use would a digital communication tool be in a town where ninety-eight per cent of the black community could be reached every Sunday morning at church? The things that King needed in Birmingham— discipline and strategy—were things that online social media cannot provide . " Malcom Gladwell Small Change:  Why the revolution will not be tweeted. http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell#ixzz1HVXF0lif
Who can publish?
 
 
 
Where can we publish?
Publish an article on the web ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
connected
 
No need for RSS reader. Push feeds to Twitter or Facebook
 
 
 
 
 
 
 
Alona Forkosh-Baruch & Arnon Hershkovitz The use of Social Networks   by Higher-Education Institutes in Israel   http:// http://www.openu.ac.il/research_center/chais2011/download/Forkosh_Hershkovitz.pdf
 
פייסבוק בספריה ,[object Object],Mack, D., Behler, A., Roberts, B., and Rimland, E. (2007). Reaching students with facebook: Data and best practices.  Electronic Journal of Academic and Special Librarianship , 8(2) .
Meredith Farkas  http://meredith.wolfwater.com/wordpress/2006/05/10/libraries-in-social-networking-software / I think there is a big difference between  “being where our patrons are” and “being USEFUL to our patrons where they are.”  I think some of the libraries in MySpace and Facebook have put a profile up, but they have not tried to make it useful to their patrons at all.
ומה עם  Buzz ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook, Twitter, Buzz …….??
Ping.fm
Twitter Client ,[object Object],[object Object],[object Object],[object Object]
 
 
RockMelt דפדפן
 
Like button/box
Google Chrome “like” Extension
 
Have you said something on twitter you regret? Head to your account and start deleting before it’s too late! And then take a minute to tell us about it in the comments. Your secret is safe with us.  The Library of Congress doesn’t want any of our stuff. www.twitter-fail.com The funniest and lamest of Facebook www.lamebook.com
Facebook Memorable Stories Facebook displays old status updates in Memorable Stories sidebar module http://www.insidefacebook.com/2011/01/12/memorable-stories-status-updates/ " It's a horror. I'm seeing people excited about relationships that are long gone. People are seeing old death announcements. It's the most emotionally intrusive thing they've come up with. "
סיכום   ,[object Object],[object Object],[object Object],[object Object]
טוב או רע ?
" What the world is today, good and bad, it owes to Gutenberg. Everything can be traced to this source, but we are bound to bring him homage, ... for  the bad that his colossal invention has brought about is overshadowed a thousand times by the good  with which mankind has been favored ." Mark Twain
“ We shape our tools and  thereafter our tools shape us.”  Marshal McLuhan
Daniel Lipson, Achva College Library Lipson@ macam.ac.il @danieljl www.72elders.blogspot.com הצטרפו לקבוצת  " מידע וספרנות "  בפייסבוק

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Info2011

  • 1. Daniel Lipson, Info 2011, Tel Aviv 17.5.11
  • 3. המדיה החברתית פרסום והפצה של מידע שפה , לשון וכתיבה
  • 4. “ Print altered not only the spelling and grammar, but the accentuation and inflexion of languages, and made bad grammar possible.” Marshal McLuhan
  • 5.  
  • 6. Emoticons :-)  :)  :o)  :]  :3  :c)  :> =] 8) =)  :}  :^) smile :-D  :D 8-D 8D x-D xD X-D XD =-D =D laugh D: D8 D; D= DX v.v horror, disgust ;-)  ;) *-) *)  ;-]  ;]  ;D wink :-/  :/  : =/ = :S skeptical, annoyed :'( ;*( T_T TT_TT T.T Q.Q Q_Q  ;_; crying
  • 7. LOL, OMG, ♥ Added To The Oxford English Dictionary http://www.huffingtonpost.com/2011/03/24/lol-omg-oxford-english-dictionary_n_840229.html
  • 8.
  • 9. Ancient Library of Alexandria
  • 10.  
  • 11.  
  • 12. In the Middle Ages, we were told what we knew by the Church; after the printing press and the Reformation, by state censors and the licensers of publishers; with the rise of liberalism in the 19th and 20th centuries, by publishers themselves, and later by broadcast media—in any case, by a small, elite group of professionals. Larry Sanger WHO SAYS WE KNOW On the New Politics of Knowledge http://www.edge.org/3rd_culture/sanger07/sanger07_index.html
  • 13.  
  • 14. Subject: Fw: THIS IS NOT JUNK LETTER. BILL GATES IS SHARING HIS FORTUNE. Dear Friends, Please do not take this for a junk letter. Bill Gates is sharing his fortune. If you ignore this you will repent later. Microsoft and AOL are now the largest Internet companies and in an effort to make sure that Internet Explorer remains the most widely used program, Microsoft and AOL are running an e-mail beta test. When you forward this e-mail to friends, Microsoft can and will track it (if you are a Microsoft Windows user) for a two week time period. For every person that you forward this e-mail to , Microsoft will pay you $245.00, for every person that you sent it to that forwards it on, Microsoft will pay you $243.00 and for every third person that receives it, you will be paid $241.00. Within two weeks , Microsoft will contact you for your address and then send you a cheque .
  • 15.  
  • 16.  
  • 17. פעם קריקטורה ... היום מציאות
  • 19. Shirky, Clay (2010), Cognitive Surplus: Creativity and Generosity in a Connected Age . Over a Trillion hours of free time per year In the past we consumed media, today we can create content
  • 20.  
  • 21.  
  • 23. I want to meet Mark Zuckerberg one day and thank him… I'm talking on behalf of Egypt. This revolution started online. This revolution started on Facebook. This revolution started in June 2010 when hundreds of thousands of Egyptians started collaborating content. We would post a video on Facebook that would be shared by 60,000 people on their walls within a few hours. I always said that if you want to liberate a society just give them the Internet. If you want to have a free society just give them the Internet
  • 24. “ If Martin Luther King, Jr., had tried to do a wiki-boycott in Montgomery, he would have been steamrollered by the white power structure. And of what use would a digital communication tool be in a town where ninety-eight per cent of the black community could be reached every Sunday morning at church? The things that King needed in Birmingham— discipline and strategy—were things that online social media cannot provide . " Malcom Gladwell Small Change: Why the revolution will not be tweeted. http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell#ixzz1HVXF0lif
  • 26.  
  • 27.  
  • 28.  
  • 29. Where can we publish?
  • 30.
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 36.  
  • 37. No need for RSS reader. Push feeds to Twitter or Facebook
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45. Alona Forkosh-Baruch & Arnon Hershkovitz The use of Social Networks by Higher-Education Institutes in Israel http:// http://www.openu.ac.il/research_center/chais2011/download/Forkosh_Hershkovitz.pdf
  • 46.  
  • 47.
  • 48. Meredith Farkas http://meredith.wolfwater.com/wordpress/2006/05/10/libraries-in-social-networking-software / I think there is a big difference between “being where our patrons are” and “being USEFUL to our patrons where they are.” I think some of the libraries in MySpace and Facebook have put a profile up, but they have not tried to make it useful to their patrons at all.
  • 49.
  • 52.
  • 53.  
  • 54.  
  • 56.  
  • 59.  
  • 60. Have you said something on twitter you regret? Head to your account and start deleting before it’s too late! And then take a minute to tell us about it in the comments. Your secret is safe with us. The Library of Congress doesn’t want any of our stuff. www.twitter-fail.com The funniest and lamest of Facebook www.lamebook.com
  • 61. Facebook Memorable Stories Facebook displays old status updates in Memorable Stories sidebar module http://www.insidefacebook.com/2011/01/12/memorable-stories-status-updates/ " It's a horror. I'm seeing people excited about relationships that are long gone. People are seeing old death announcements. It's the most emotionally intrusive thing they've come up with. "
  • 62.
  • 64. " What the world is today, good and bad, it owes to Gutenberg. Everything can be traced to this source, but we are bound to bring him homage, ... for the bad that his colossal invention has brought about is overshadowed a thousand times by the good with which mankind has been favored ." Mark Twain
  • 65. “ We shape our tools and thereafter our tools shape us.” Marshal McLuhan
  • 66. Daniel Lipson, Achva College Library Lipson@ macam.ac.il @danieljl www.72elders.blogspot.com הצטרפו לקבוצת " מידע וספרנות " בפייסבוק

Notas do Editor

  1. מה היה אומר גוטנברג אילו חי היום בעידן המדיה חברתית ? 170 שנה לאחר המצאת הדפוס אמר בייקון ... נראה שהמדיה החברתית שינתה שוב את פני העולם והפכה את הדפוס לטכנולוגיה מיושנת שאולי עבר זמנה . מה היה אומר ממציא הספר המודפס בעידן בו כל אחד יכול לפרסם ספר אלקטרוני המדיה החברתית שינתה את מערכת הדפוס בשני אספקטים . דבר ראשון , השפה הכתובה
  2. בכל הקשור לטקסט כתוב , המדיה החברתית משנה את ההיסטוריה בשני דרכים עיקריות
  3. סטדרטיזציה של לוחות זמנים , קטלוגים , מפות עיתונים , לוחות שנה .
  4. המילון הכניסה מילים שהם ראשי טיבות ווביות שנולדו כדי לקצר את הכתיבה במדיה החברתית כמו 140
  5. לפני המצאת הדפוס , בקושי פורסם מידע כתוב / ויזואלי . להפך הידע נשמר בספריות אישיות כמו של תלמי באלכסנדריה או באוספים של מנזרים . ספרים ננעלו במנעולים . הם היו יקרים מאד . הרבה מאמץ הושקע בכתיבתם / העתקתם . כל זה השתנה עם המצאת הדפוס
  6. מי פרסם ? למי שהיה כסף וזמן .
  7. מונופול של בעלי יכולת ( עשירים , שליטים , כנסיה , משכילים ) הפצה איטית ( ברגל , עגלה , סוס , אוניה ) מי יכל להשתמש בדפוס ? רק ... וזה מזכיר את המצב בשנות ה -90
  8. כל זה השתנה המדיה החברתית הנגישה את הידע הכתוב ( טקסט , אודיו , וידאו ) לציבור הרחב למעוטי היכולת ( עניים , ילדים , בעלי מוגבלויות ) הפצה מהירה מאד
  9. The Last American Pirate is a hoax perpetrated by students in History 389 at  George Mason University  in the Fall 2008 semester. History 389 is a course called  Lying About the Past  taught by  Professor Mills Kelly
  10. מיפוי אלימות בקניה אחרי הבחירות ב 2008
  11. יש לנו את הזמן ואת היכולת וגם .... ( שקף הבא ) מה לפרסם
  12. לעזור , להנות , לקדם את עצמך לקדם עסק ( ספריה ) להתווכח לתרום למחקר , ליידע חברים ומשפחה ו .... להפיל ממשלות
  13. מי יכול לפרסם ? כולם
  14. פרסום חד פעמי
  15. הכל קשור open API . דוגמא weread
  16. מישהו רוצה לעקוב אחרי הבלוג ישתמש ב RSS אבל למה לא להציע חוץ מהבלוג גם מידע אחר שאני מפרסם .... FF לא מעניין אותי עד כדי כך לעקוב אחרי כל הפעילות של חברי ברשת אבל אני יכול להשתמש ב FF כדי להפיץ את הדברים שלי . אולי עיקר העוקבים שלי הם בטוויטר ( לא פליקר , אמזון ) אני מנקזאת כל הפרסומים שלי לטוויטר
  17. לא חייבים לכתוב או לקרוא ציוצים בטקסט . אפשר להפיץ חומר לא טקסטואלי
  18. טוויטר לא מצליח כל כך בספריות . אולי עדיף להשתמש בפפיסבוק .
  19. אבל פינג לא מאפשר לי לראות את הפיידס שלי אלא רק לפרסם
  20. זה בסדר כשיש לי מה להודיע ולהפיץ כמו חוות דעת , תחושה , חדשות וכו '. אבל כשאני מוצא אתר מעניין או סתם תמונה שאני רוצה לשלוח לדף פייסבוק או טוויטר . = rockmelt, Addthis
  21. לא צריך אפילו לכתוב דעה או המלצה . אפשר פשוט לעשות לייק .
  22. מצדדים : קול לאיש הקטן , מגלה כשרונות חדשים , יצירתיות , לא עוד שליטה של עליתות . מתנגדים : ירידה בערך המידע , שקרים , פגיעות אישיות , חשבה ירודה
  23. גם הכנסיה הקתולית פחדה מהדפוס אבל היום יודו כולם שהיא היתה המצאה חשובה ביותר . הדפוס באמת גרם למוות המונים ( לדוגמא : המנפיסט הקומוניסטי , מיין קמף ) מרק טוויין אמר שכל הרע שהביא הדפוס מוטל בצילה של הטוב שממנה נהינת האנושות . אולי בעתיד יגידו כך גם על המדיה חברתית . כי זוהי דרכה של העולם טכנולוגיית הדפוס שינתה את ההיסטוריה ועכשיו טכנולוגיות המדיה החברתית משנה אותה שוב . כי " אנו מעצבים את הכלים שלנו וא " כ הם מעצבים אותנו "
  24. בין אם נרצה או לא זהו הדרך בה החברה צועדת שהרי ...