2012 02-23 - Stereomood pitch - Berkeley University, California

1. STERE
tuning my emotions
“Fascinating implications for the future
of crowdsourced music engines.”
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2. john really likes mary
he invites her for a candlelit dinner
what does he have to do to get it right?
+
clean
+
cook
+
get dressed
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choose the music

3. stereomood turns mood into music
30
min
or
cd stacks?
5
min
one click on stereomood.com?
messed up itunes library?
Spotify’s millions OF tracks?
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4. www.stereomood.com
4

5. www.stereomood.com
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6. how does it work?
songs sources:
music blogs
users
artists
labels
stereomood database:
wisdom of crowd
stereotags:
users’ tags
listen
likes
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mood based playlists
mood tagged mp3s
stereomood api
mobile apps

7. the team
daniele novaga
maurizio pratici
eleonora viviani
ceo
cto
art
Giovanni foglietta
sales
daniele giliberto
content
claudio gallo
music
founder
founder
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founder

8. where we are
registered users
UNIQUE visitors/month
350,000
1,000,000
“stereomood aims to play you songs
that match how you feel.”
“find music that suits your mood.”
“If Pandora stands as the reigning brain
of web radio, new competitor Stereomood
may be its heart.”
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9. the audience
top 10 countrIES
demographic (age)
6%
usa
-18
4%
45+
14%
35-44
russia
37%
18-24
canada
39%
25-34
italy
mexico
gender
brasil
france
MALE
germany
FEMALE
59%
poland
uk
*data source: google analytics, stereomood db
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41%

10. THE REVENUE MODEL: advertising
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11. THE REVENUE MODEL
1. digital advertising
(now)
2. premium subscriptions
(within 6 months)
3. api distribution
(within 1 year)
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12. market opportunity
stereomood’s market is
streaming radio listeners,
300M users, 95% CAGR
streaming radio, music recommendation system
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13. competitive advantages
1. UNIQUE listening experience
13

14. competitive advantages
1. UNIQUE listening experience
2. emotions taxonomy with stereotags
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15. competitive advantages
1. UNIQUE listening experience
2. emotions taxonomy with stereotags
3. low licensing fees
15

16. financial overview
currency: $000
2011
2012
2013
2014
TOTAL revenue
22
502
3.547
10.470
cash burn - fixed costs
13
111
908
product development
-
351
marketing costs
-
135
gross profit
8
-94
354
1.472
310
1.410
16
1.662
525
7.374

17. fundraising
in january 2012 we raised a seed round of $100k
from innogest sgr and italian angels for growth
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18. financial need
we’d like to close a $1.5M series A by june 2012.
how will we use this money?
artificial
10% intelligence
product
50% DEVELOPMENT
users
acquisition 40%
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19. next steps
become the authority on associating
music to people’s moods
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20. STERE
tuning my emotions
info@stereomood.com
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