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A Framework for Growth in the Age of Disruption by Daniel Dutesco

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A Framework for Growth in the Age of Disruption by Daniel Dutesco

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Conscious organizations use a framework for growth that enable them to better leverage consumer and cultural trends, as well as new technologies to stimulate growth for their business.

Conscious organizations use a framework for growth that enable them to better leverage consumer and cultural trends, as well as new technologies to stimulate growth for their business.

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A Framework for Growth in the Age of Disruption by Daniel Dutesco

  1. 1. DANIEL DUTESCO, Co-Founder & Head of Brand Experience IAMWILD A FRAMEWORK FOR DRIVING GROWTH IN THE AGE OF DISRUPTION FEB 1, 2018
  2. 2. THE VERY CORE OF BUSINESS IS BEING DISRUPTED VALUE PROPOSITION, CUSTOMER JOURNEY & EXPERIENCE,… SHOPPING, HEALTH, TRAVEL, HOTELS, MUSIC, FILM, BANKING, EDUCATION… A CONTEXT IN WHICH
  3. 3. A TIME OF CONVERGENCE The lines between ads, content, products, media and transactions are blurring. Mary Meeker, Kleiner Perkins © IAMWILD LLC
  4. 4. , YOUR COMPETITION IS NOT ACROSS THE STREET, TOWN OR COUNTRY. IT’S GLOBAL AND CAN COME FROM ANYWHERE. “There are no borders in an online context” Klarna CEO Sebastian Siemiatkowski © IAMWILD LLC
  5. 5. Mobile, technology, experience leaders & on-demand economy have rewired consumer expectations Salesforce,Trendwatching, Havas You are being compared to the global benchmarks across every segment. 74% People would not care if 74% of the brands they use disappeared 70% Of consumers now report that technology has made it easier than ever to take their business elsewhere. © IAMWILD LLC
  6. 6. EXPECT THE UNEXPECTED WE ARE IN A PERIOD DEFINED BY CHANGE AND TRANSFORMATION AT ALL LEVELS OF AN ORGANIZATION; A TIME WHERE WE SHOULD Gartner Predicts © IAMWILD LLC
  7. 7. “What has brought a company where it is today, is not what will bring it further”TEDD LEVITT – HARVARD BUSINESS SCHOOL © IAMWILD LLC
  8. 8. Accenture 25% Less than 25% Think their operating model can respond to changing market conditions 22% of CEO’s say that their operating model is aligned for growth © IAMWILD LLC
  9. 9. 30% Only 30 percent of Canadian firms consider any form of innovation to be extremely or very important 15% just 15 percent would assume significant financial risk to pursue it. Walrus magazine and Government of Canada © IAMWILD LLC
  10. 10. Why we can’t ignore trends in culture, consumers & technology © IAMWILD LLC
  11. 11. IN THIS CONTEXT Every Company is a Software Company HBR “You may be thinking: but my company isn’t a software company. That may be the case, but the current business environment requires all leaders to view their companies as software businesses. That’s because your customers don’t think of you in terms of what industry you are in. They only care about how your digital experience makes their life better - Vijay Gurbaxani – UC IRVINE © IAMWILD LLC
  12. 12. Our is NOT an industry that respects tradition, it ONLY respects innovation. SATYA NADELLA, CEO MICROSOFT © IAMWILD LLC
  13. 13. How do we move beyond buzzwords? © IAMWILD LLC
  14. 14. © IAMWILD LLC •  How do they stay ahead of the competition? •  Why are they better at leveraging new technologies? •  How are they able to create value that extend beyond the product? •  Why are they better at understanding consumer drivers? •  How they build teams?
  15. 15. THE THREE TYPES OF OPERATIONAL DNA Ad-hoc initiatives in response to market or competitive pressure. Product-centric organization. Strategy is focused on short-term sales and customer acquisition. Consumer-focused organization. Seek differentiation, efficiencies and client retention. REACTIVE TACTICAL STRATEGIC CONSCIOUS ORGANIZATION © IAMWILD LLC
  16. 16. A 4TH TYPE OF OPERATIONAL DNA Ad-hoc initiatives in response to market or competitive pressure Product-centric organization. Strategy is focused on short- term sales and customer acquisition Consumer-focused organization. Seek differentiation, efficiencies and client retention REACTIVE TACTICAL STRATEGIC CONSCIOUS ORGANIZATION © IAMWILD LLC
  17. 17. con·scious - ˈkän(t)SHəs/ Adjective: An advanced state of awareness. Deliberate; Intentional; having the mental faculties fully active; having a soul. CONSCIOUS ORGANIZATIONS STAND OUT THROUGH THEIR ABILITY TO DRIVE GROWTH & BUSINESS PERFORMANCE, CREATE STRONG COMPANY CULTURES, ATTRACT TALENT AND INNOVATE © IAMWILD LLC
  18. 18. They stand out through their capacity to leverage emerging trends in culture, consumers & technology to inspire new ideas and more importantly to BRING THOSE IDEAS TO LIFE © IAMWILD LLC
  19. 19. HOW DO CONSCIOUS ORGANIZATIONS APPROACH TRENDS, TECHNOLOGY AND CULTURE © IAMWILD LLC
  20. 20. “The greatest danger facing a brand is not rejection, but indifference.”Adam Morgan, Eat Big Fish © IAMWILD LLC
  21. 21. THEY LEVERAGE A CONSUMER-CENTRIC FRAMEWORK FOR INNOVATION BASED ON THE SCIENCE OF LIKEABILITY & AUTHENTICITY © IAMWILD LLC
  22. 22. 1. THEY MOVE FIRST AND REMOVE BARRIERS TO PURCHASE © IAMWILD LLC
  23. 23. CHOOSE ONE Michael Treacy and Fred Wiersma, The Discipline of Market Leaders FOR MARKET LEADERSHIP PERFORM TO AN ACCEPTABLE LEVEL IN THE OTHER TWO VALUE DISCIPLINE MODEL © IAMWILD LLC
  24. 24. 1 + 1 + 1= 7 Combine seemingly unrelated components, tech and software to achieve a dramatically better value proposition. Strategic thinking for turbulent Smes El Namaki, Accenture, Paul Nunes and Larry Downes “Consumers have become accustomed to astonishing products, and are always positioned for the next better-on-all-dimensions innovation.” ACCENTURE © IAMWILD LLC
  25. 25. SUCCESS RATE 53% FIRST-MOVERS SUCCEED Ron Shevlin, THE FINANCIAL BRAND © IAMWILD LLC
  26. 26. WINNER TAKE ALL “These people aren’t even trying to disrupt your business model. You are just collateral damage” EDDIE JOON, HARVARD BUSINESS REVIEW Digitization is causing a radical reordering of traditional industry boundaries. McKinsey © IAMWILD LLC
  27. 27. THE END OF THE FAST-FOLLOWER “The speed at which new ideas get adopted is accelerating dramatically… “if you’re going to be a fast follower and undertake a two-year to three-year transformation, and you’ll pretty much be missing an entire generation of technology, an entire customer base, or an entire trend.” Sonny Singh- Oracle © IAMWILD LLC
  28. 28. The customer is ALWAYS telling organizations what they want. The opportunity is there for those that choose to listen. © IAMWILD LLC
  29. 29. © IAMWILD LLC THE END OF THE OS AND UPGRADES
  30. 30. YOUR HARDWARE AND YOUR OS ARE NO LONGER RESPONSIBLE FOR YOUR EXPERIENCE © IAMWILD LLC LEVERAGING CLOUD COMPUTING TO TRANSFORM ANY DEVICE WITH A SCREEN AND WIFI INTO A HIGH-PERFORMANCE COMPUTER
  31. 31. 70-74% of ecommerce orders are “abandoned” in online shopping carts -STATISTA REMOVING BARRIERS TO PURCHASE © IAMWILD LLC
  32. 32. CHECK OUT WITH EMAIL + POSTAL CODE PAY NOW PAY LATER © IAMWILD LLC
  33. 33. Processes 30% of all online sales in Sweden 58% higher order value 30% increased conversions Experience matters more than technology © IAMWILD LLC
  34. 34. 2.THEY FOCUS ON CREATING RELEVANCE © IAMWILD LLC
  35. 35. Relevance is about influence © IAMWILD LLC
  36. 36. A MAJOR SHIFT IN INFLUENCE 2018 2013 Forrester, Nielsen, Geometry 2017 SOCIAL MEDIA INFLUENCERS ARE THE MOST EFFECTIVE AND TRUSTED SOURCE AT DRIVING SALES 92% - Friends and family are the most effecSve and trusted source at driving sales 18% influencers & celebriSes 2:1 over family & friends 7:1 over celebrities © IAMWILD LLC
  37. 37. the next big disruptor isn’t a what but a who? The next big disruptor is not a what but a who 1997+ © IAMWILD LLC
  38. 38. Multiscreen Educated Socially responsible Creative Independent Value–driven Impatient Persistent Realists Global citizens Seek choice Visual/video Seek authenticity Want to invent the offer with you 3-5 seconds in the time to engage online 4-8 second Filter 4 Seconds to engage “4 seconds is the sweet spot for communicating to Gen Z” EY, Millennial Branding, GSW,INC, Fortune Makers & Creators © IAMWILD LLC
  39. 39. 8 sec 6 sec 4 sec 9 sec * Telegraph, comScore, Ernst& Young, MulSplica, GSW AVERAGE ATTENTION SPAN MILENNIAL ATTENTION SPAN FOR ADS IDEAL TIME TO CREATE ENGAGEMENT © IAMWILD LLC
  40. 40. 8 sec 6 sec 4 sec 9 sec * Telegraph, comScore, Ernst& Young, MulSplica, GSW 2020 40% of consumers AVERAGE ATTENTION SPAN MILENNIAL ATTENTION SPAN FOR ADS IDEAL TIME TO CREATE ENGAGEMENT © IAMWILD LLC
  41. 41. ONLINE Efficiency HOW THEY SHOP EY, Retail PercepSons IN STORE Solve a problem 81% will switch from their “favorite” brand to a similar product of higher quality 79% indicate that quality is their main decision- making factor, not the name-brand 72% Will switch to a new brand if they find a similar product for a lower price © IAMWILD LLC
  42. 42. Gen Z does not give second chances. Either it works or it doesn't – if it does not they're on to something else. A NEW LEVEL OF EXPECTATIONS Business Insider © IAMWILD LLC
  43. 43. BUILDING A GEN-Z FOCUSED EXPERIENCE © IAMWILD LLC
  44. 44. 400 influencers + Co-creation + Naming + Testing + Launch + Promote + Content TEST INFLUENCER VS TRADITIONAL CAMPAIGN AN EXPERIENCE GEARED FOR GEN-Z NO STAR, PRESS, MEDIA, TV… © IAMWILD LLC
  45. 45. Products are NOT available in Adidas stores. © IAMWILD LLC
  46. 46. The only way to make a purchase is by invitation. © IAMWILD LLC
  47. 47. Fitting session. Try on the pitch. © IAMWILD LLC
  48. 48. DELIVERED IN 4 HOURS © IAMWILD LLC
  49. 49. SATISFACTION GUARANTEED 14 day at home trial. Return in any condition. No questions asked. © IAMWILD LLC
  50. 50. GET REWARDS© IAMWILD LLC
  51. 51. 100k App Downloads 75% Sale conversion 89% Redemption rate on shared codes © IAMWILD LLC
  52. 52. 100K+ Fan videos created 200k+ Chat sessions © IAMWILD LLC
  53. 53. By feeding their conversations, ADIDAS is helping to grow influencers social profiles, influence and referrals. 9X Personal referrals are 9X more likely to lead to a sale © IAMWILD LLC
  54. 54. FROM LAST CLICK TO FIRST POINT OF INFLUENCE As attribution models move towards understanding a multiscreen consumer across their entire customer journey and touch points, what is becoming evident is that while last click is key, the first point of influence may be even more important. A SHIFT IN HOW WE LOOK AT DIGITAL CAMPAIGN PERFORMANCE © IAMWILD LLC
  55. 55. 3. THEY DELIVER VALUE BY BUILDING A COMMUNITY NOT AN AUDIENCE © IAMWILD LLC
  56. 56. PLACING THE BRAND IN CUSTOMER CONVERSATIONS SOCIAL MEDIA HAS BEEN ABOUT © IAMWILD LLC
  57. 57. “The days of relying on someone else’s traffic and calling it community are over.” – Scod Gerber, Adweek Meaningful interactions for new generation of consumers means time, real work, investment, content, experiences, real benefits and education © IAMWILD LLC
  58. 58. BUILD A COMMUNITY NOT AN AUDIENCE Scod Gerber Adweek, IMAGE: Dirt in Your Skirt © IAMWILD LLC
  59. 59. THE CULT OF PELOTON PUTTING COMMUNITY AT THE CORE © IAMWILD LLC
  60. 60. #morethanabike © IAMWILD LLC
  61. 61. © IAMWILD LLC
  62. 62. © IAMWILD LLC You never ride alone
  63. 63. An offer and experience built around a deep understanding of their customer and community. © IAMWILD LLC
  64. 64. BEYOND DIGITAL – BRANDS NEED TO CREATE REAL PHYSICAL CONNECTIONS HOME RIDER INVASION WEEKEND © IAMWILD LLC
  65. 65. Community creates value beyond the product attributes © IAMWILD LLC
  66. 66. 4.THEY SHAPE THEIR PRESENCE THROUGH EMOTION, AUTHENTICITY & INTERACTION © IAMWILD LLC
  67. 67. THE POWER OF “SOCIAL RETURN” Independent, Think travel, Science Direct, Elsevier © IAMWILD LLC
  68. 68. © IAMWILD LLC
  69. 69. 4.8% average conversion rate for websites with video is 4.8% versus 2.9% for sites without. 57% Cite video as the content they most want to see from brands they like. 43% Agree that branded video is the most memorable. 53 % Of consumers as the one type of content they want more of, ahead of any other type. 4X as many consumers would prefer to watch a video about a product than to read about it. 50% customers are 50% more likely to read email newsletters that include links to video. 55% of people watch videos online every day. VIDEO PERFORMS Animoto, MWP, Aberdeen, Hubspot © IAMWILD LLC
  70. 70. These emotions fuel passion and drives human behavior while building a brand relationship. VIDEO CREATES AN EMOTIONAL CONNECTION “Video ads generate far more emotional cues than a photo can, with the ability to tell an extensive story and appeal to a wider range of senses.” TOM MOORE- AD AGE © IAMWILD LLC
  71. 71. IMPACT OF EMOTION ON DECISION PROCESS BrandKeys 2000 TODAY RATIONAL 35% RATIONAL 20% EMOTIONAL 65% EMOTIONAL 80% 1985 RATIONAL 70% EMOTIONAL 30% © IAMWILD LLC
  72. 72. AUTHENTICITY CREATES INTERACTION "At the moment a lot of brands are approaching social media as a publishing job with pre-set and pre-defined agendas. With the Tango Squad project, we have a great opportunity. It’s a different way to produce content and speak to your communities.” FLORIAN ALT, SENIOR DIRECTOR OF GLOBAL BRAND COMMUNICATIONS, ADIDAS ADIDAS © IAMWILD LLC
  73. 73. Six months 1,440 influencers 15 cities 11 countries 70% of global brand referrals happen in private messaging MarkeSngWeek © IAMWILD LLC
  74. 74. While you can give a piece of content to one global influencer with a million followers, the message is far more authentic if you give it to 500 kids, each with 2,000 followers. FLORIAN ALT, ADIDAS © IAMWILD LLC
  75. 75. Effective UGC can generate 6.9X more engagement than branded content on Facebook © IAMWILD LLC
  76. 76. THE NEXT STEP IN CONTENT © IAMWILD LLC
  77. 77. PHONE + ELASTIC BAND PHONE/COMPUTER/ STANDALONE SET UP/ CABLES WITH HARNESS FUN WOW $ $$$$ © IAMWILD LLC
  78. 78. A simplified, integrated and affordable experience that can take virtual reality mainstream. ALL-IN-ONE VR NO PC/SMARTPHONE WIRELESS $199 Xiaomi Mi VR Standalone OCULUS GO © IAMWILD LLC
  79. 79. © IAMWILD LLC
  80. 80. © IAMWILD LLC
  81. 81. © IAMWILD LLC
  82. 82. CONSUMERS BELIEVE AUGMENTED REALITY CAN BENEFIT OUR DAILY LIVES 69% believe the tech could help them learn new skills. 62% see healthcare benefits. 65% think they could be used to improve safety. 62% 63% think they could be used for product demonstrations. 70% of early adopters believe that augmented reality (AR) will become mainstream. Ericsson, ISACA © IAMWILD LLC
  83. 83. CRITICAL MASS IN ADOPTION REQUIRES THE COMBINATION OF DESIGN, SIMPLICITY, UTILITY, PRICE, AWARENESS, CONTENT, BRAND ENGAGEMENT & FREQUENCY OF INTERACTION © IAMWILD LLC
  84. 84. IKEA Place APP PLACE SCALE MEASURE FIT COLOR LIGHTING WALK AROUND 2000 products MKT IKEA CATALOGUE 32 languages 210 million copies 44 countries USE AR TO CREATE CONFIDENCE © IAMWILD LLC
  85. 85. AR CAN DELIVER INTERACTION WITH YOUR BEST FANS “Ultimately, our focus is making sure that we get our shoes to people who want them, not to robots or resellers.” Adam Sussman - Chief Digital Officer - Nike © IAMWILD LLC
  86. 86. THE ONLY WAY YOU COULD BUY THE SHOES IS USING THE AR FEATURE IN THE SNKRS+ APP © IAMWILD LLC
  87. 87. CREATING A SENSE OF DISCOVERY © IAMWILD LLC
  88. 88. CREATING PHYSICAL INTERACTION WITH THE BRAND © IAMWILD LLC BUILD BRAND LOYALTY BY REWARDING YOUR BEST CUSTOMERS AND FANS
  89. 89. 5. THEY DEMONSTRATE COMPETENCE BY RAISING CUSTOMERS EXPECTATIONS BEYOND THEIR COMPETITORS ABILITY TO DELIVER © IAMWILD LLC
  90. 90. CEB, Think with Google © IAMWILD LLC
  91. 91. CUSTOMER EXPECTATIONS HAVE EVOLVED 66% of consumers expect their interactions with brands to be personalized. 65% of consumers expect their interactions with brands to be real- time. 75% of consumers expect consistent experiences across multiple channels. 73% of consumers likely to switch brands if they don’t get consistent experience. Sales force, Kleiner Perkins, Wunderman, McKinsey, Marketo, accenture © IAMWILD LLC
  92. 92. eConsultancy, IBM 81% of companies say they have or are close to having a holistic view of their customers. 37% Of consumers say their favorite retailer understands them. 35% of consumers say communications from their favorite brands are usually relevant. DIFFERENCE IN PERCEPTION © IAMWILD LLC
  93. 93. WE FACE AN OVERWHELMING AMOUNT OF DATA A PERFECT STORM IS AHEAD IBM © IAMWILD LLC
  94. 94. AI Google CEO Sundar Pichai Google I/O 2017 Keynote © IAMWILD LLC
  95. 95. 63% already use AI tools, without realizing it Hubspot © IAMWILD LLC
  96. 96. AI humanizes ecommerce and online customer experience by enabling conversational commerce PARIS RETAIL WEEK © IAMWILD LLC
  97. 97. AI SIMPLIFIES CHOICE “The easiest choice is not to choose at all” THE PARADOX OF CHOICE: When confronted with too many options (many of which irrelevant), consumers will opt most often to make no purchase at all. © IAMWILD LLC
  98. 98. thenorthface.com/xps © IAMWILD LLC
  99. 99. OVER 350 JACKETS ON NORTH FACE SITE ACTIVITY TEMPERATURE DAY FIT TEMPERATURE NIGHT LOCATION MAN/WOMAN RAIN/SNOW WIND © IAMWILD LLC
  100. 100. © IAMWILD LLC
  101. 101. Simplification provides certainty SIMPLIFICATION DRIVES ACTION : 60% click through on recommendations IMAGE: Felix Roos © IAMWILD LLC
  102. 102. hi Hello tell me more about conversational commerce © IAMWILD LLC
  103. 103. Business Insider, Jerry Lu, Medium CRITICAL MASS DEVICES SERVICES PAYMENTS USAGE SEO Clarity, Canalys, Amazon, Google, Microsoh, Medium, Business Insider, PPCHero SKILLS 55% TEENS 40% of ADULTS © IAMWILD LLC
  104. 104. Google, Business Intelligence, Kleiner Perkins, IBM 5.1% Human We crossed the most critical milestone for adoption - accuracy © IAMWILD LLC
  105. 105. © IAMWILD LLC
  106. 106. © IAMWILD LLC
  107. 107. Two months after making the feature available, 1 in 5 customers who can order a pizza with one click through the Easy Orders option, has asked Alexa instead. 60% vs 20% CNBC Domino’s sales Coming from digital Restaurant industry average NICK DUTCH, HEAD OF DIGITAL, DOMINO’S UK © IAMWILD LLC
  108. 108. COMMITED TO DIGITAL INNOVATION 50% OF 800 STAFF AT HEAD OFFICE WORK IN DIGITAL, SOFTWARE AND ANALYTICS Domino’s Pizza © IAMWILD LLC
  109. 109. AI IS ABOUT CREATING A WIN-WIN VALUE EXCHANGE CapGemini © IAMWILD LLC
  110. 110. DELIVER THE MOST VALUE, TO YOUR BEST CUSTOMERS, MORE RAPIDLY IDC © IAMWILD LLC
  111. 111. 6.THEY DRIVE GROWTH WHILE DOING GOOD © IAMWILD LLC
  112. 112. IAMWILD IS A GLOBAL PLATFORM THAT USES ART, PRODUCTS & EXPERIENCES TO CONNECT BUSINESS AND CONSERVATION ® OUR MISSION IS TO BUILD A BETTER FUTURE FOR OUR PLANET AND FUTURE GENERATIONS. © IAMWILD LLC IMAGE: © dutescoart.com
  113. 113. A SHIFT IN CONSUMER MINDSET ABOUT THE ROLE OF BRANDS 58% Animal populations plummeted by 58% between 1970 and 2014 Harvard Business Review, IUCN Red List,, Take apart, Business Insider 67% The world is on track to lose two-thirds of wild animals by 2020 © IAMWILD LLC 70% Of seabirds have disappeared in past 60 years. IMAGE: © dutescoart.com
  114. 114. Unilever global study, Nielsen Global Sustainability Report, Accenture CEO Study, The Guardian Today’s consumers expect brands to make a positive contribution in the world, not as an afterthought - as a fundamental way of doing business. 84% of consumers believe brands should be penalized for failing to care for the environment 90% of consumers would switch to a similar brand if it supported a good cause 75%of millennials are willing to pay more for products and services have positive social and environmental impact © IAMWILD LLC IMAGE: © dutescoart.com
  115. 115. A SHIFT IN BUSINESS MINDSET 2.2 TRILLION The share of economic output at risk in the 301 major cities around the world through 2025 © IAMWILD LLC IMAGE: © dutescoart.com
  116. 116. Our goal is to enable brands to contribute to conservation through their existing operations and without traditional donations; to drive growth while doing good. We believe that to achieve real impact, business and conservation, purpose and profitability, must embrace each other. © IAMWILD LLC IMAGE: © dutescoart.com
  117. 117. Today and in the future, consumers expect brands to take a stand. © IAMWILD LLC IMAGE: © dutescoart.com
  118. 118. © IAMWILD LLC IMAGE: © dutescoart.com “ART & BEAUTY HAVE THE POWER TO CREATE CONVERSATION, FOSTER COLLABORATION AND TRANSFORM CONSERVATION.”
  119. 119. Bring energy everywhere
  120. 120. © IAMWILD LLC Help improve the future of children, their families and communities in need.
  121. 121. Bring the world equal opportunities © IAMWILD LLC
  122. 122. Leveraging technology for the good of society © IAMWILD LLC Leaps by Bayer aims to conquer ten huge challenges facing humanity. Each one could fundamentally change the world for the better. Some people call them impossible. We call them “leaps.”
  123. 123. “An ambitious, positive and uncompromising vision of the future” AT THEIR CORE, CONSCIOUS ORGANIZATIONS ARE DRIVEN BY A VISION TO BUILD A BETTER COMPANY and A BETTER WORLD © IAMWILD LLC
  124. 124. 7. THEY CREATE THE ENVIRONMENT FOR INNOVATION © IAMWILD LLC
  125. 125. TRUST © IAMWILD LLC
  126. 126. “We are world champions in making mistakes, but we’re really good at correcting them.”  INGVAR KAMPRAD, FOUNDER IKEA “Failure is the critical ingredient on the path to success” © IAMWILD LLC
  127. 127. “In the corporate world, when someone makes a mistake, everyone runs for cover,” At Microsoft, I try to put an end to that kind of thinking. It’s fine to celebrate success, but it’s more important to heed the lessons of failure. How a company deals with mistakes suggests how well it will bring out the best ideas and talents of its people, and how effectively it will respond to change.” Bill Gates © IAMWILD LLC
  128. 128. Psychological Safety, more than anything else, was critical to making a team work. PROJECT ARISTOTLE TRUST INITIATIVE INNOVATION GROWTH © IAMWILD LLC
  129. 129. COLLABORATION © IAMWILD LLC
  130. 130. Create the next-generation of autonomous vehicles © IAMWILD LLC
  131. 131. © IAMWILD LLC IMAGES: NEXTWAVE Reduce plastic pollution
  132. 132. Enhance brand experience © IAMWILD LLC
  133. 133. AMBITION & BELIEF © IAMWILD LLC
  134. 134. WE NEED TO STOP GOING FOR THE BRONZE “If you ask top engineering students in Toronto what their ambition is, they’ll say something like, ‘I’m going to lead the artificial intelligence group at Google.’ The same students at MIT will say, ‘I’m going to start the next Google.’” AJAY AGRAWAL, UNIVERSITY OF TORONTO WE HAVE THE PEOPLE, SKILLS, TALENT, CREATIVITY, CULTURE © IAMWILD LLC
  135. 135. THE RESULT © IAMWILD LLC
  136. 136. PRESENCE Visibility, social, ongoing, connected COMPETENCE Are you credible. Product quality Do you deliver on ask RELEVANCE Current/Original/Influential RELATABILITY Values, story, impact, people & personality of the brand © IAMWILD LLC
  137. 137. PRESENCE Visibility, social, ongoing, connected COMPETENCE Are you credible. Product quality Do you deliver on ask RELEVANCE Current/Original/Influential RELATABILITY Values, story, impact, people & personality of the brand RELEVANT AUTHENTIC RELATABLE COMPETENT PRESENT © IAMWILD LLC A FRAMEWORK FOR FOCUS, GROWTH AND INNOVATION
  138. 138. VisualPanic/Flickr LIKEABILITY + AUTHENTICITY © IAMWILD LLC UNIGNORABLE
  139. 139. IN CONCLUSION © IAMWILD LLC
  140. 140. “The world is changing very fast. big will not beat small anymore. it will be the fast beating the slow. © IAMWILD LLC DISRUPTION DOES NOT MEAN DESTRUCTION. IT MEANS A SHIFT IN MINDSET RUPERT MURDOCH
  141. 141. If better, cheaper, faster or easier they will adopt it. ARTHUR SCHOPENHAUER 3 PHASES OF GROUNDBREAKING IDEAS RIDICULED VIOLENTY OPOSED SELF-EVIDENT CONSUMERS OFTEN SKIP THE FIRST TWO STEPS © IAMWILD LLC
  142. 142. We’re not Apple, Nike & Airbnb
  143. 143. MORE THAN EVER BRANDS NEED TO UNDERSTAND HOW YOU CREATE VALUE CUSTOMER JOB CULTURE YOUR PURPOSE/SOUL © IAMWILD LLC
  144. 144. The most important part is to start. © IAMWILD LLC 1. Move first and remove barriers to purchase 2. Focus on creating relevance 3. Deliver value by building a community not an audience 4. Shape your presence through emotion, authenticity & interaction 5. Demonstrate competence by raising customers expectations beyond your competitors ability to deliver 6. Drive growth while doing good 7. Create the environment for innovation
  145. 145. EMAIL ME FOR FREE EBOOK © IAMWILD LLC
  146. 146. Integrating technology is not just about using technology. It is about using technology to power greater learnings, greater insights and deliver better experiences. It is about creating relationships, connections and conversations. More then anything it is an opportunity. To be more than you have been in the past, to grow and be a stronger brand. Kirsten Green Founder Forerunner Ventures Code Commerce Conference
  147. 147. DANIEL DUTESCO daniel@iamwild.com danieldutesco@gmail.com +1.514.975.0477 IAMWILD.COM linkedin.com/in/danieldutesco

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