10 Step Marketing Plan for Mr.Downs Sports Marketing Classess

1. 10 Step Marketing Plan
Name Of Product
Photoshop Graphic/Logo
Tagline

2. Primary Target Market
• The process of a marketer in identifying
the most profitable areas to offer a
new product or service. Target market
identification looks
at characteristics including disposable
income, age, and level of education.

3. Marketing Segmentation:
Needs, Wants & Expectations Of Customer
• The process of defining and subdividing a large
homogenous market into clearly
identifiable segments having
similar needs, wants,
or demand characteristics. Its objective is
to design a marketing mix that precisely matches
the expectations of customers in the targeted
segment.
• List 3 Possible Segments of Your Target Market

4. Competitor Analysis
(List 3 of Each)
• Direct Competitors-A term that describes a company
that produces a virtually identical good or service that is offered for
sale within the same market as those produced by one or more
other companies. In addition to watching their relative pricing for
similar products, a business operator will keep track of
any significant technological innovations at any direct competitor
that might put them at a competitive disadvantage.
• Indirect Competitors-Competition among the suppliers of
different types of products that satisfy the same needs. For example,
a pizza shop competes indirectly with a fried chicken shop,
but directly with another pizza shop.

5. Opportunity Gap
• Describe where the gap is in your market?
• An unmet consumer need or a group of
potential customers who are not yet purchasing a good
or service. Gaps in
the market represent opportunities for companies to
expand their customer base by
increasing awareness and creating
targeted offers or advertising campaigns to reach the
untapped market. Identification of gaps in the market is
an important step in increasing market penetration.

6. Market Share
• A percentage of total sales volume in
a market captured by a brand, product,
or company.

7. Market Size
• The number of buyers and sellers in a
particular market. This is especially
important for companies that wish
to launch a new product or service, since
small markets are less likely to be able
to support a high volume of goods. Large
markets could bring in more competition.

8. Product Description
• Product Attributes
• Photo of Product
• Materials
• Technology Behind Product
• How its used!

9. Pricing Strategy
• Differentiation Pricing: A strategy employed by businesses
to increase the perceived value of their brand or products as a way
to entice buyers to choose their products over similar products
offered by their competitors. Differentiation can be achieved
through competitive pricing, enhancements tofunctional design or
features, distribution timing, expanded distribution
channels, distributor location, brand reputation, product
customization, and enhanced customer support.
• Wholesale & Retail Price(Be sure to know the difference)
• Market Demand
• Cost of Making Product
• How Can Differentiate your products price?

10. Promotions /Advertising
• Your Marketing Plan
-Media
(tv, radio, internet, mobile, print, social media)
-Message
(what your saying about your product!)
-Location
(in-store displays, sampling, billboards)
-Personal Selling
(demonstrations, presentations)

11. Competitor Promotions
• Examples of Direct Competitor
-Advertisements (print, videos, web
,commercials)
-Slogans
-Media Presence( endorsements, social
media, spokespeople, Sponsorship)
-Branding (Logos,Brand Recognition)

12. Place/Distribution
• Where are you selling your product?
• How are you getting it into the hands of
the consumer/buyer?
• What are the distribution channels for your
product?
• Do you have a supply/demand leverage?

13. SWOT Analysis
• Stengths-(of your marketing plan)
• Weaknesses
• Opportunitties
• Threats

14. Generic Winning Strategy
• How and why will your plan be successful?