New to SEO? During my talk I provide 11 actionable tips that you can implement today!

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11 ACTIONABLE SEO TIPS &
TRICKS YOU CAN USE TODAY!

2. @whitedotnet
IMPLEMENT WEBMASTER
TOOLS
Install both Google Search Console (Webmaster
tools) & Bing Webmaster Tools.

3. WELCOME TO SEARCH CONSOLE
Provides insight on what Google can see about your website including
search queries, technical issues and the number of pages indexed.
Installation guide - http://whdot.net/1G9KnbU

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IMPLEMENT WEBMASTER TOOLS
• Requires a
Google Account
• Easy to Install
• Simple to use

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CONNECT GA & SEARCH
CONSOLE
Connecting the two Google properties will provide
you with search query and landing page data
within Google Analytics.

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LOGIN TO GA

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EDIT WEBMASTER TOOLS SETTINGS

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SELECT WEBMASTER TOOLS PROFILE

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GA & SEARCH CONSOLE LINKED

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IMPLEMENT AN XML
SITEMAP
An XML file that lists URLs along with additional
metadata about each so that search engines can
intelligently crawl the site.

11. CREATE AN XML SITEMAP
URL, Priority, Frequency, Modified Date

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TOOLS TO CREATE AN XML SITEMAP

13. SUBMIT YOUR XML SITEMAP
More information can be found at http://www.sitemaps.org/

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FIX 404s WHERE
POSSIBLE
As websites evolve errors occur. These to need to
be either fixed or redirected where possible to
retain website integrity and improve user journey.

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USE SEARCH CONSOLE TO IDENTIFY THE ISSUES

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OTHER TOOLS TO DETECT 404s

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IMPROVE PAGE SPEED
Becoming more important for both users and
search engines. Improved page speed can lead to
an increase in conversion.

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EVERYONE LIKES A FAST WEBSITE
https://developers.google.com/speed/pagespeed/insights/
47% of
consumers expect a
web page to load in
2seconds or less

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TOOLS TO CHECK PAGE SPEED

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UTILISE STRUCTURED
DATA
“Structured data markup" is a standard way to
annotate your content so machines can
understand it

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STRUCTURED DATA MARKUP
• Schema.org
• schema-
creator.org
• Structured Data
Testing Tool
Enhanced Presentation in Search Results
Answers from the Knowledge Graph

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CONDUCT THOROUGH
KEYWORD RESEARCH
Understand what your users are searching for by
research both head and long-tail terms. At this
point you should also be mining competitor terms.

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IDENTIFY KEYWORD TOPICS
A keyword topic
provides more
value than a single
term and will
convert better

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THERE ARE A RANGE OF KEYWORD TOOLS
SEMRush
www.semrush.com
Google Trends
www.google.com/trends
Keyword Tool
www.keywordtool.io
TermExplorer
www.serpiq.com
There are many
keyword tools including
Hubspot, often using
Google data
Adwords Keyword Planner
adwords.google.com/keywordplanner

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CREATE USER FOCUSED
CONTENT
Think of your website like a shop. Your content is
your staff, informing and advising users.

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APPEARING AT THE MOMENT OF SEARCH
DecisionIntentConsiderationAwareness
UTILISE ALL THE USER JOURNEY STAGES

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CREATE TARGETED EDITORIAL CONTENT
Create user-led
content, based on
common search
query topics –
write for queries,
NOT keywords

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CONTENT MARKETING – WHITE.NET/SEO-MYTHS

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DON’T OBSESS OVER
RANKINGS
Search visibility is the bi-product of good SEO not
the goal.

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CREATE LOCAL LISTINGS
A large part of Local SEO is based on having local
listings such as Google Local, Bing, Yelp,
TouchLocal.

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NAME, ADDRESS, PHONE
NUMBER (NAP)
Ensure that your Name, Address & Phone number
is correct across all your listings. If you move, then
change them.

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TOOLS TO FOR LOCAL SEO

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SEO IS NOT A ONE TIME
FIX, IT TAKES TIME AND
CONSTANT EVOLUTION!

34. Thank you.