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Imc 462 class 6 071511

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Daniel Schiller
Daniel Schiller
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IMC 462 Integrated Marketing Communications via Social Media Summer 2011 Class Session 6 Innovation, Rage and LinkedIn July 18th 2011
Key Terminology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Collaboration and Innovation Our Groundswell reading is leading to the section on harnessing and incorporating communities so that brands can make better, well, brands. It works by talking, inciting/energizing, and supporting your community and brand advocates. The goal is to sustain better, more innovative products. ,[object Object],[object Object],[object Object],[object Object],[object Object],Here is a webinar on incorporating bloggers in the customer experience ! What other leading brands can you identify that have crowdsourced some element of their branding or product design?
Netflix- Blogging is No Panacea for Customer Ire Bad news, even if you blog it, is still bad news. Netflix proved that spectacularly last week . Customers loathe a 60% price increase for the standard plan. Based upon the Netflix account, would you understand the rationale for the increase? ,[object Object],[object Object],[object Object],[object Object],What can we take from this as communications professionals? How would you handle this if you were Jessie? Read, and let’s discuss.
LinkedIn: Your Digital Rolodex ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Putting LinkedIn to Work for You There are a number of ways LI can work for you. Here are some guidelines for making that happen: So let’s take a few to work on putting LI to work for us Complete, Updated Profile Share Information Discover People You Know or Want to Know LI Groups
Stirring the Roost: The Power of Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Imc 462 class 6 071511

  • 1. IMC 462 Integrated Marketing Communications via Social Media Summer 2011 Class Session 6 Innovation, Rage and LinkedIn July 18th 2011
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  • 6. Putting LinkedIn to Work for You There are a number of ways LI can work for you. Here are some guidelines for making that happen: So let’s take a few to work on putting LI to work for us Complete, Updated Profile Share Information Discover People You Know or Want to Know LI Groups
  • 7.