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Small talk in the Digital Age:           Making Sense of Phatic Posts                   Making Sense of Microposts        ...
Phatic communication is “a type of speech in  which ties of union are created by a mere   exchange of words” and its purpo...
Phatic, small talk = linguistic ping   • establishing and maintaining connection with others   • a social, communicative, ...
Phatic posts
Flickr t heirhistory                ‘’Watching Titanic. Bored’’
aizuchi
(Steve, 58): We are poking all the time. For a longtime. It means someone likes you or someoneremembered you and wanted to...
social groomingFlickr: webmink
Educational element
Connected presenceFlickr andymatthews
Flickr: Tom Coates
THANK YOU!For more information:twitter @danicardanica@danicar.orghttp://www.danicar.org
Small talk in the Digital Age: Making Sense of Phatic Posts
Small talk in the Digital Age: Making Sense of Phatic Posts
Small talk in the Digital Age: Making Sense of Phatic Posts
Small talk in the Digital Age: Making Sense of Phatic Posts
Small talk in the Digital Age: Making Sense of Phatic Posts
Small talk in the Digital Age: Making Sense of Phatic Posts
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Small talk in the Digital Age: Making Sense of Phatic Posts

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My presentation at the Making Sense of Microposts #MSM2012 ws, at the World Wide Web 2012 conference #WWW2012.
April 16, 2012, Lyon, France.

Publicada em: Tecnologia, Negócios
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Small talk in the Digital Age: Making Sense of Phatic Posts

  1. 1. Small talk in the Digital Age: Making Sense of Phatic Posts Making Sense of Microposts #MSM2012, #WWW2012. April 16, 2012 Danica Radovanovic, Massimo Ragnedda Danica Radovanovic: Licence CC Attribution BY-NC-ND 3.0Flickr a.star
  2. 2. Phatic communication is “a type of speech in which ties of union are created by a mere exchange of words” and its purpose is toestablish and maintain the social bonds of the interlocutors (Malinowski, 1923)
  3. 3. Phatic, small talk = linguistic ping • establishing and maintaining connection with others • a social, communicative, and validation/recognition function • indexical information for social categorization • negotiating the relationship (relative status,roles,and affectivity) • reinforcing social structure (Philip Riley) • keep harmony and balance in the communityFlickr: fritzi
  4. 4. Phatic posts
  5. 5. Flickr t heirhistory ‘’Watching Titanic. Bored’’
  6. 6. aizuchi
  7. 7. (Steve, 58): We are poking all the time. For a longtime. It means someone likes you or someoneremembered you and wanted to say ‘’Hi’’(Philip, 26): “Someone is thinking of you. By poking they are letting you know. Poke is like a substitute for touch’’ Radovanovic, D. (2012), Qualitative study, semi-structured interviews
  8. 8. social groomingFlickr: webmink
  9. 9. Educational element
  10. 10. Connected presenceFlickr andymatthews
  11. 11. Flickr: Tom Coates
  12. 12. THANK YOU!For more information:twitter @danicardanica@danicar.orghttp://www.danicar.org

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