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Magenta Consulting Study Case for the Business for Youth Training, Moldova, Chisinau, 2010
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Smart marketing in Moldova
1.
Business for Youth
SMART Markering in Moldova– Magenta Consulting Study Case By Daniela Munca, PhD
2.
What do these
products have in common?
3.
Why do people
buy these products?
4.
5.
6.
7.
All businesses need
to set objectives for themselves or for the products or services they are launching. What does your company, product or service hope to achieve?
8.
9.
10.
Research the LOCAL
market !!!
11.
12.
13.
14.
According to Magenta
…
15.
Task 2
What influences Moldovan consumers’ choice most of all? (2 factors)
16.
17.
18.
19.
20.
21.
22.
Advertisement characteristics most
appreciated by the Moldovan public.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
Baixar agora